Marketing Corner

Is your product "probably" the best in the world?

If you can read tihs, you wlil uendrstand the last blulet pnoit.

In this episode, Casper and Jen dive into being bold with your ad copy, including:
- The line between "bold' and "safe"

And so much more!

How do you learn best?

Learning how to learn is one of the most important skills for advancing your career. Applying what we learn in our every day roles is how we can really make an impact ✊

We've all been there—whether you're an in-house specialist or have one on your team, finding a clear career development path can be challenging. I mean, how many "Heads of" does one Marketing Team really need?

For managers of specialists:

We are all trying to predict what will change in the future, but let's talk about what won't change...

In this episode, we'll be covering just that, with some helpful takeaways, including:

- Build for what will last

- Plan for what you can predict

- Be ready to adapt as the only constant in this world is change.

And. So. Much. More!

In this episode, we get some incredible insights from Rhetorician & Professional Voice Coach, Thea Sejr on how to better captivate our audience when public speaking:

- The art of persuasion through structure, tone, and choice of words.

- The power of the pause

- What do we do with our hands!?

And. So. Much. More.

For more tips, check out Thea's podcast, "Vi Hører Stemmer" (We Hear Voices) (Danish only).

In this extended episode, we have the pleasure of speaking with the man who literally wrote the book on PLG, Wes Bush. We'll cover all your burning PLG questions including:
- What core components do you need to make sure PLG succeeds?
- Have you passed the Super Mario test?
- How pricing is intertwined with PLG
- Knowing the buyer vs the user

And so much more!

Available wherever you listen to podcasts 🎧

As we advance in our marketing careers and transition into leadership roles, we often find ourselves shifting from hands-on tasks to overseeing strategies and people management. This often means spending less time on direct marketing activities. 

For example, in a typical week, I might spend 37 hours in meetings, yet only 3 of those hours are devoted to actual marketing. 

In this episode, Jen and Casper cover:

Spoiler alert: we don't really have all the answers, so while this episode acts as a sort of "therapy" session, we'd love to hear your tips on balancing the demands of leadership with the passion to continually improve our marketing skills. What do you do to stay sharp? And what do you leaders miss most about marketing while being in leadership?

We're once again joined by Sparklehorse partner, Frederik Saabye Møller. In this episode, the gang share some of the most common B2B marketing mistakes they come across, including:

And so much more!

In this episode, we speak with Sparklehorse partner Frederik Saabye Møller. We learn about his entrepreneurial journey to becoming a Partner with our very own Casper. Including:

And because we all love a fuckup, Frederik shares with us his own fuckup story.

Attention job hunters! We have both reviewed (probably) thousands of applications and interviewed lots of wonderful (and some not-so-wonderful) candidates in our careers. So in this episode, we cover the stuff that gets our pulses racing to meet you now, and the stuff that perhaps makes us take a hard pass, including:
- Making the most of the 15-30 seconds you get of the recruiter's attention.
- To cover letter or not to cover letter (and what to put in said cover letter).
- The initial red flags 🚩 that automatically make us click the "disqualify" button.
- Generalists vs Specialists and the importance of telling us what you're gonna bring to the table.

HOT TIP: track your numbers NOW so you have them when you need them LATER.

And 👏 so 👏 much 👏 more!

Available wherever you listen to podcasts 🎧.

ARE YOU HIRING? Adding this blurb to the end of our job ads helped increase the diversity and range of skills of our applicants, so maybe it can help you, too!

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single requirement outlined in the job description. Here at [company name], we are dedicated to building a diverse, inclusive, and authentic workspace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be the right candidate for this or other roles!