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Marketing Corner episodes
- Episode 93: Prioritization in Marketing
In this episode, Jen and Casper discuss how they decide what marketing initiatives they prioritize, and what they decide to scrap, including:
- Determining what will help our team have an impact
- Pros and cons of ICE vs BRASS models
- Politely managing stakeholders' wishes
- Dealing with being the "fun police" by saying no to things that may be fun, but won't move the business forward.
And so much more!
30 min - Episode 92: What Does It Take To Be a "Data-Driven Marketer"?
You hear it all the time, but what does it all mean?
In this episode, Jen and Casper dissect what it means to be a "data-driven" marketer, and how you can become one, including:
- What does it mean to be "data-driven"?
- How does one become "data-driven"?
- What are the pitfalls of being "data-driven" and how do we overcome them?
- How do we ensure stakeholders understand the data we present?
And so much more! Available wherever you listen to podcasts!
32 min - Episode 91: LinkedIn Product Roadmap Update
After a quick trip to LinkedIn HQ, our very own Casper is excited to share with our listeners the latest product updates that we can look forward to from LinkedIn, including updates to:
🎯 Targeting options (did someone say "AI"?)
🎨 Ad formats & placements changes
📏 New methods for measuring performance
Be sure to tune in to hear what's coming up and how it will impact your day-to-day work on LinkedIn!
32 min - Episode 90: Pricing
In this episode of Marketing Corner, the team welcome their youngest guest ever - Jen's newborn son joins us to discussing pricing in B2B SaaS!
Pricing is a strategic lever that influences brand perception, customer acquisition, and long-term success. There's so much to cover, but in this episode, we discuss:🔍 The psychology behind pricing – how your price point and transparency can shape customer behavior and perception.📊 Tiered vs. flat-rate models – which works best depending on your target market and product offering?🔮 How transparent can you be when you have dynamic pricing?And so much more! 😮💨
31 min - Episode 89: Corey Morris: Part II - Creating the Perfect Conditions for Growth
In this episode of Marketing Corner, we're back with CMO Corey Morris, diving into how to create the ideal conditions for growth 🪴. We tackle:
- Category creation when there's no demand (yet!)
- Securing buy-in from key stakeholders
- Measuring branding impact
- The value of self-reporting attribution – is it really worth it?
Plus, we explore the evolving role of the CMO through Corey's lens and where it's headed next.
And 👏 so 👏 much 👏 more 😮💨
33 min - Episode 88: An interview with Corey Morris: Part I - Journey & Learnings
With over 20 years of marketing leadership experience, CMO Corey Morris joins us to share the highs and lows of his journey from startup to Airbnb acquisition, including:
- Letting your network work for you
- Battling imposter syndrome
- Aligning a 10,000+ person organization like you would a startup
- Using a customer journey health scorecard
- Defining the perfect 5-star customer experience
And 👏 so 👏 much 👏 more 😮💨
29 min - Episode 87: LIVE at TechBBQ 🍖
In their very first live episode, Casper and Jen return to where Marketing Corner first began: TechBBQ - the largest startup and innovation summit in all of Denmark.
4 years ago, Jen and Casper were invited to speak at TechBBQ and literally in front of the venue, the idea for Marketing Corner was born.
4 years, over 8000 listeners and 87 episodes later, the team was invited back to TechBBQ for a live recording of Marketing Corner.
In this special double-episode, Jen and Casper cover something a lot of companies get wrong: Go To Market Strategies - including:
- What is it
- Who does what
- How to measure if your GTM was a success
And 👏 so 👏 much 👏 more 😮💨
Wait until the end of the episode for Jen's big fashion reveal - IYKYK 🧦
42 min - Episode 86: Revenue Attribution Reporting on LinkedIn
We are marketers, hear us RAR!
In this episode, Jen and Casper share a new(ish) feature in LinkedIn: the Revenue Attribution Report, including:
- What is it?
- How do you get it?
- Should you trust it?
- What are the limitations of the tool? (Is an impression *really* a "touch"?)
We'll also go through Casper's 4 pillars of attribution to make sure we get the best picture as possible of what is working.
Are you using LinkedIn's Revenue Attribution Reporting? What are you thoughts?27 min - Episode 85: More Isn't Always Better
In this episode, Jen and Casper dive into the real impact AI is having on marketing efficiency.
A 2023 Harvard Business Review article claims marketers are seeing a 40% boost in productivity thanks to AI, but is this true? And if so, what are marketers actually doing with all that extra time?
In this episode, we discuss:
- Where are we really seeing efficiency gains thanks to AI (spoiler alert: it's not what the hype suggests)
- What are we actually spending our new found time on?
- Are these even the right things to focus on?
- How we can better spend our newly gained time on things that matter for our business.
Additional resource.
27 min - Episode 84: Crisis Comms
In this episode Jen and Casper discuss something that is super crucial yet often overlooked: crisis communications.
Whether it's a PR scandal or technical disaster, we break down how companies (and marketers) can prepare for and navigate crises without losing trust or customers, including:- Proactive vs reactive approaches to handling public backlash.- Just how transparent should you be?- Internal alignment to ensure consistent comms.- Exactly who does when when the shit hits the fan.And so much more.24 min
About Marketing Corner
From the publisher's feed
Marketing nerds Jen and Casper share their experiences (and mistakes) in all things Marketing.
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