After its launch on 5 July 2023, Threads became the fastest growing app of all time, reaching 100 million users in its first few weeks. But nearly just as fast as it took off, Threads crashed and burned, losing over 88% of their users 3 weeks later.
Sound familiar?
We couldn't help but see some connections between the buzz around Threads and the buzz around Clubhouse (remember them??).
In this episode, we give some of our hot takes on Threads, which brings us to a larger conversation around:
- Product adoption and the pitfalls of launching too soon
- The importance of app stickiness and knowing your USP
- The challenge of being a disruptor while also trying to work within people's pre-existing understanding of "how things work".
And so much more! But mostly we just dunk on Threads for 20 min. Enjoy!

One for our Product People out there!
We talk a lot about Marketing and Sales alignment, but one thing that tends to get overlooked is Product and Marketing alignment. So let's get into it:
- Tips for creating a Marketing roadmap aligned with your Product team
- Identifying the "nice to haves" and the "need to haves"
- Building automatic processes to keep everyone aligned
- Aligning your Go To Market Motion to that roadmap
- How an "Aha" system with Sales can help manage expecations and maintain alignment
And so much more!

Like it or not, toxic leadership is very much something that some of us have faced, or will face, at some point in our careers. In this episode, we cover:

- How to identify toxic behaviors

- How to manage toxic behavior, especially from leadership

- What to do when you're asked to do something that you know is a bad idea.

- When to stick it out, and when to cut your losses and leave

And so much more.

What did we miss?

This one's for our creative people out there!

Fresh off the press with the latest developments in LinkedIn!

Christmas has come early for many of us marketers as LinkedIn has *finally* introduced thought leadership ads... that's right, boys and girls, now you can finally sponsor ads from your company's thought leaders with actual spend and targeting 😱

This is a huge development and plays nicely into episode 45 where we covered thought leadership in general.

Lucky for us, Casper and his team at SparkForce have been testing them out and he has some interesting insights and tips for making the most of this new ad format.

Get amongst it!

In this episode, Jen and Casper cover another trendy topic: Community-Led Growth (CLG), including:
- The pros and cons of different community platforms
- When communities start to suck (spoiler alert: filler + selling 👎)
- How when it comes to communities, bigger does not always mean better
- Applying a performance marketing model to CLG
- Incentivizing lurkers to become your champions
And so much more!

In this episode, Jen and Casper cover what many marketers believe could be the holy grail of leads - free trials - including:
- Pros and cons of a free trial
- Creating cross-functional task forces to launch a free trial
- Believe it or not, Product aren't just sitting around waiting for you to give them stuff to do! So how do you compromise to meet in the middle to get something out of the door that a) helps Marketing and b) can fit in Product's roadmap.
- Examples of free trials that rock and free trials that suck
And so much more!

We've hit the big 5-0! And in this episode we took on a beefy one - OKRs - including:

Jen also shares how they set up and launched their OKR(ish) framework at her company.
Here's the template that helped this take off!
https://docs.google.com/spreadsheets/d/1ESOeKNPdsEody71DgBBbmGeWX1kAKz1UBSQVXc-kH_k/edit?usp=sharing

We're podcasters, parents to 2 small kids, executives / entrepreneurs, relatively decent partners, AND have hobbies. How do we do it?
In this episode, Casper and Jen give an exclusive glance at their tried and tested productivity hacks, including:
- When to "take off the armor"
- Eating the frog
- The importance of just saying "no"
- The new "to do" list (spoiler, it's not about what "to do") to make sure you can go home happy
- Why delegation is one of the hardest, but most important, tasks you can do as a leader
- A matrix to help you determine what's important and urgent
As a special bonus, we share the music that keeps us motivated and productive.
Robyn, Lizzo and Survivor - if you're listening, this episode is for you.|
And as promised, here's The Marketing Corner Get Sh*t Done playlist. We hope it helps you get sh*t done:
https://open.spotify.com/playlist/2SkosomjtKCVhta6OtiOMN?si=cb232ae0249144ce