Marketing Corner

As you regular listeners may be aware, LinkedIn is ramping up enforcement against scraping tools, including banning accounts and in some cases, taking legal action.

Most recently, Apollo and Seamless AI have been banned from LinkedIn.

In this episode of Marketing Corner, Casper and Jen cover:

- Who this is most likely to impact the most

- What the implications are for people using data that has been scraped (spoiler alert, it ain't good)

- Why is this actually happening?

- What Can You Do Instead?

And we throw a little shade at Meta for good measure.

All this and more in this episode, just for your earholes.

It’s a conversation no one wants to have, but it’s one we need to normalize. So let's talk about it.

Layoffs happen. A lot. To pretty much everyone. And while it stings, it’s not the end of the world.

In this episode, Jen and Casper get real about their own experiences with layoffs: what helped, what they wish they had done differently, and how they turned frustration into momentum, including:

- The very, very real 7 stages of grief

- Focussing on what you can control when everything feels lost 

- Keep your network warm before you need it Not burning bridges (even if it would feel amaaaaaazing)

We'll also do some myth-busting around how protected you *really* are when you're on parental leave.

All this and more is broken down in the episode.

In this episode, Jen and Casper break down something every marketer thinks they have nailed - but often haven't: Marketing Strategy Fundamentals.

They cover:
- The building blocks of a strong strategy (hint: one starts with IC and ends with P).
- Different strategy models and how to apply them
- Turning strategy into action, so it’s not just a slide deck
- How strategy helps you say no (goodbye to taking orders, hello to driving revenue!)
- Connecting marketing strategy to the wider business strategy
- Why marketing your own team internally is just as important as marketing to customers

Oh, and Casper spills the tea on Jen’s high school nickname… 👀 (IYKYK).

Casper's strategy fundamentals can be accessed here.

Roger Martin's 5-step Strategy Model can be accessed here.

🎉 100 episodes of Marketing Corner! And to celebrate… we’re not talking about marketing!

In this special episode, Casper and I take our collective 70+ years of life experience and share some of the biggest lessons we've learned along the way. From embracing who you are and the power of saying no, to the compounding nature of kindness and the secret to contentment. This one feels like a big warm hug in your ears.

Thank you for being part of this journey. Here’s to the last four years and the next 100 episodes! 🫶

Are we still starting with Why?

In this episode of Marketing Corner, Casper and Jen channel their inner Simon Sinek to ask: are people still starting with their why? And if not, why not? We cover:

• Leaning into your purpose (aka Why)
• Helping decision-making by activating different parts of the brain.
• Establishing an emotional connection
• How toilet repair services can align with your own personal values.

And so much more!

What about you? Do you start with why?

In the second instalment of our chat with Michael Aagaard, we dive deep into conversion rate optimization, including
⚠️ The pitfalls of experimentation (it's more than just a fancy word to impress C-level)

And 👏 so 👏 much 👏 more! 😮‍💨

In this episode, Jen and Casper sit down with the top-rated public speaker and Conversion Rate Optimization (CRO) expert, Michael Aagaard, as he shares his journey to mastering the art of engaging audiences and driving conversions, including:

- His remarkable CRO journey

- Dealing with negative feedback

- Storytelling techniques to truly connect with your audience

- How Danish band Michael Learns to Rock 🎸 facilitates international networking

And 👏 so 👏 much 👏more 😮‍💨

Marketing Corner is kicking off 2025 with a doozy: Generative Engine Optimization (GEO).

In this episode, Jen and Casper dive into the "future" of Search, which is very much here, including:

- What is it?

In this episode of Marketing Corner, Casper and Jen revisit what we saw in 2024, including:

And 👏 so 👏 much 👏 more 😮‍💨

On the fifth day of Christmas, Marketing Corner gave to me:

And predictions of what 2025 trends we'll see! 🎅🏻

We were feeling festive in the (amazing new) studio and decided to share some of the marketing trends we expect to see in 2025.

What's on your naughty or nice list for next year?