In this episode, Best-Selling Author and Worldwide Keynote Speaker, Mark Schafer, discusses how local businesses can deepen their connection with their local community using authenticity and vulnerability. He shares how doing this will increase customer loyalty and develop a brand that stands the test of time. We'll discuss the content, messaging and offers you can use to strengthen your community ties, increase revenue over time, and survive through hardship.

I'm joined by CEO of Smart Marketer and Facebook Ads Expert, Molly Pittman, to discuss what makes marketing a local business unique. We cover offer creation, targeting options and mindset shifts that need to happen to see financial results when marketing a local business on Facebook and Instagram.

In this episode, Marketing Expert and CEO of BlitzMetrics, Dennis Yu, shares how local businesses can use storytelling in quick, easy, 15-second video sequences to improve their Return on Investment with social media advertising. Learn what metrics to focus on, and how to understand what's working with your digital marketing today. This is one episode you do NOT want to miss!