Marketing On Tap

STOP wasting time spinning your wheels in business. You don’t need to be successful.

I get it—you’re working round the 🕡 because you’re passionate about your business and you want nothing but success. I get stuck there too sometimes.

But lately, I’ve realized 💬

❌Working longer hours doesn’t equate to productivity
✅ I owe myself and my family time too
✅ There are ways I can work less without sacrificing the quality of my output

So I became intentional in reducing my workload without sacrificing my productivity. And guess what? From an average of working 50 hours a week, I’ve significantly reduced it to 35 hours now.

I did that with these five steps.

🎧 Tune in to the latest episode of Marketing on Tap to learn the 🔑 steps I took to reduce my working hours while still efficiently leading my team and helping my clients.

Key Takeaways:

Five key steps to reducing your work hours without sacrificing quality and efficiency
✅ Step 1 — clear your goals. Instead of arbitrarily setting a specific number as your goal, align your goals with how you want to live your life.
✅ Step 2 — reduce your work meetings. Communication is key, but having too much is also counterproductive.
✅ Step 3 — reduce your workweek. Allocate some time for yourself and your loved ones. You’re allowed to breathe and enjoy too.
✅ Step 4 — create a system. Make SOPs and organize every little area of your business for a smooth, seamless workflow.
✅ Step 5 — learn to delegate. Being the CEO doesn’t mean you need to know it all and do it all. Designate experts from your team to work on certain areas of your business.

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Lead magnets, funnels, and ads - OH MY!

We talk A LOT about them - I know. But it’s because they’re SO important... More than important - ESSENTIAL to growing your business.

For some though, it may sound like jargon. That’s why today I’m taking a step back to define the terms, and pin down the reasons why you need to know what lead magnets are vs slow funnels and how to leverage them in your business.

Because one thing’s for sure—you need these strategies to close sales and see real results 💰💰💰.

Click that play button to listen to this episode and let’s dive into the pros and cons of lead magnets and slow funnels.

Key Takeaways:

❓ Lead magnets vs slow funnels + the pros and cons of using them for your business
🧲Lead Magnets
        ✅ Lead magnets are an inexpensive way to get customers because they’re free
        ✅ They can come in the form of files (like PDFs) that are easily digestible and take less time to consume
        ✅ Key terms when dealing with lead magnets: it’s tangible, it's quick, it's digestible
         ❗Messaging needs to be on point so your lead magnets don’t just bring in freebie seekers 
🧲 Slow Funnels
       ✅ Slow funnels are also called “self-liquidating offers” because that’s literally what they do — they self-liquidate
       ✅ Self-liquidating offers can come in the form of templates that your customers can take and implement RIGHT NOW 
       ✅ Self-liquidating offers must be customizable enough for your business, for your brand, and for your identity
       ✅ Self-liquidating offers work well when you set up order bumps that interested people can purchase
         ❗This strategy works if you’re ready to set aside a budget for your funnels

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“I did everything the marketing gurus said to do and it STILL didn’t work! 😡”

It sucks. I get it. I’ve been in the same boat, done the same things you have and dealt with the same results (or lack of results if I’m being honest!).

You think, by doing everything they say you should do, your launch should go smoothly and the revenue should fly in, right?!

Here’s the thing… the landing page, copy, creatives, product, offer… Those are all things you’re told to work on… but you’re missing one major element that pulls it all together.

METRICS. 📈

Tracking your metrics is a powerful tool to know how your funnels are performing and identify which areas you need to improve on so you can test and optimize for profit.

Without analyzing your results, you’ll never know if anything you’re working on would make a difference.

You’ll never know which strategies actually work and which ones just drain your time, energy, and pockets.

Tune in to this episode to understand the ONE MAJOR THING you’re missing key to optimizing your funnels.

Key Takeaways:

❓ Why tracking metrics is important
      📈 It allows you to measure success.
      📈 Identify areas of opportunity.
❓ Different stages of a funnel
❓ How to track the effectivity of your lead magnet
      📈The landing page should be converting where it needs to be — are people opting in, giving their names and emails in exchange for what you promised to give them, like downloadable PDF or eBook, etc.?
      📈Check your drop-off percentage — how many people are clicking your link but are not landing on your page?
      📈 Your target audience should be taking your next desired step — are they buying your products or signing up to avail your services?
❓ How to know if your sales vehicle is effective
      📈 Track the number of leads — how many people are signing into that webinar? How many are opting into your VSL?
      📈 Track the number of video plays — how many are clicking that play button and are watching the video?
      📈 Track the average watch rate of the video — let’s be honest—not everyone’s going to finish your video. Check to see where a good chunk of people are dropping off in the video, and make sure to put the CTA somewhere earlier.
      📈 Track the cost per acquisition — how much does it cost to gain a buyer and close a sale? You have to know what you can't afford and what works for your business.
     📈 Increase your LTV (lifetime value) for your customer — aside from your main offer, why not present something that only your buyers have the privilege to avail?

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Who says DMs are just for friends catching up?

🎯 Fun fact: DMs are marketing gems! 🤳

We know communication is key—in life but more so in business. And in this age where everyone needs a strong online presence to stay relevant, sliding into your target market’s DMs is a good way to engage them.

Remember: when you constantly message someone, Facebook, Instagram, and other social platforms see you as besties and prioritize showing your content more in their newsfeed organically.

Ready to set up a strategy for sending DMs? Tune in to this episode to find out—or you can DM me, too! 😉

Key Takeaways:

✅There are two ways to use DM as a strategy for your marketing:
        📩 Blind outreach strategy where your target market doesn't know who you are yet, similar to cold calling (but this isn’t my style!) [2:14]
        📩 DMing those who reached out to you first [2:50]
✅How do you get your target audience to DM you first?
        📩 Run a direct messenger campaign — advertise a product and set up a ‘send message’ button [3:28]
        📩 Run a conversion campaign to your lead magnet, VSL, webinar, slow funnel, etc — you can start a conversation with them by delivering what they requested from you [8:24]
        📩 Adding a call-to-action to DM you — this creates conversations that allow your followers to connect with you personally [12:46]

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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.

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How do you become an authority in your niche?

That’s a million-dollar question every entrepreneur wants answered.

But what does it even mean to be an authority in your niche? Does that mean you need to gain a gazillion followers? Does that mean you need to be super rich before you can become one?

The answer is no and no. All you need to follow are these six actionable steps to gain the trust of your audience and show how credible you are in your field.

Curious as to what these steps are? Tune in to learn more about how you can show your audience that you’re the expert in your game!

Key Takeaways:

✅The key to creating authority in your niche is to get your audience’s trust [1:10]
✅Show up consistently — the more people see you, the more they become curious about who you are and what you offer [2:41]
✅Create relevant content —don’t just put out random stuff [6:01]
✅Find other avenues to show your credibility — guest on different podcast shows or be featured in publications [9:56]
✅Get results — nothing best proves your credibility than showcasing your accomplishments [11:51]
✅Engage with your community — you have to be seen as an accessible, real person [13:40]
✅Show up as you — being authentic will draw in the right audience [15:35]

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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.

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What can you do with $6?

Apparently, A LOT!

At the JW Agency, we can talk about client success stories all day long, but this one might be one of our favorites. So listen up and listen good!

This week, we take a closer look at our client who had a legendary 10x ROAS on their $6 cost per lead or $4,800++ ad spend. How? Let’s find out.

First, there’s the overall strategy. Then there’s the creatives and copy. And of course, don’t forget about the messaging!

But the most important piece yet - and I’ve always been and continue to be a proponent of this: testing, testing, testing.

To 10x your ROAS, you want to streamline your campaign and see what worked vs. what didn't. Check the overall stats and be super flexible to pivot your creatives, copy and messaging.

You don’t need to spend more to make more. By implementing these key strategies you can launch successfully and get more bang for your buck.

Key Takeaways:

# - The Overall Strategy
☑️ Keep on testing your offer, it might not convert at the rate you expect [4:28]
☑️ Add a live component to prerecorded evergreen webinars for Q&As [5:03]
☑️ Run reminder and replay ads before and after the webinar; they’re an inexpensive way to get in front of more people [7:09]
☑️ Set up your sales cycle: open and close cart, extended payment plan [10:35]

#2 - The Creatives, Copy and Messaging
☑️ Don't try to get overly complicated with the copy. It needs to be on point and clear [12:55]
☑️ Your messaging should answer the basic questions and address the objections of your ideal avatar [13:03]
☑️ Select an image that best captures the message and removes any possible objections [13:25]
☑️ Train your audience to know that you’re not always promoting but also providing helpful and valuable content [15:04]

#3 - Analyzing the Numbers
☑️ When you're running your ads to different countries to get leads into your webinar, analyze your sales at the end of the day to see where are the majority of your sales coming from [16:57]
☑️ Determine what percentage of your sales are from a cold audience vs. a warm audience to see how well the webinar did [17:26]

Additional Resources:

• Scale your offers with Facebook™/Instagram™ paid ads:  https://live.jessicawalman.com/realresults

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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.

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2023 is the year of action-ready funnels. As attention spans shorten, communication must prioritize getting straight to the point.

NO sugar coating. NO fluff.

It’s likely your audience understands what they need, so give ‘em a short, quick answer early or they’ll bounce and find someone who will.

So… what about giant slide decks, long-winded webinars, or massively long-form copy to cold audiences? Is it worth the effort in hopes someone, somewhere will purchase something?

Or does a long-term strategy that starts with hitting your goals in a profitable way without sacrificing authentic connections with your audience sound more appealing?

Listen up to know more about the Top Funnels for 2023 and take the time to do it right the first time. That way you can generate leads and sales daily and reach your goals in no time.

Key Takeaways:

• High Ticket Offers
  • Video Sales Letter (VSL) [01:52]
  • Self-Liquidating Offer (SLO) [03:42]
  • Booked phone calls add-on [05:31]
• Low to Mid-Tier Offers
  • Live streams [06:49]
  • 30-minute mini webinar [09:02]
• Any Type of Offers
  • Live launches [10:53]

Additional Resources:

• Scale your offers with Facebook™/Instagram™ paid ads:  https://live.jessicawalman.com/realresults

Connect with Jessica

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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.

Want to write a review on Apple Podcast? We’d love to know what you think about the show!

As fast as things move in the digital marketing world, if you don’t know these new 2023 marketing trends yet - your strategies are about to be obsolete.

The truth is - ready or not - they’re HERE. In this episode, I’m sharing proven actionable advice and actual results we’ve seen running campaigns with these new marketing trends for our own clients.

Get ready to understand the good, bad, and the ugly so you can leverage what’s working to 2X, 3X, or even 4X your business this year. You’ll learn the shifts needed to ride the trending waves instead of getting crushed by hightide - which is exactly what will happen if you’re not ready, willing, and able to rise with the tide. 

Isn’t it time you optimized your uniqueness AND made marketing trends - and entire business - work FOR you (not the other way around).

Let’s get right to it! Here are the Top Trends in Marketing for 2023.

Key Takeaways:

📈 Connect with your audience - break down barriers to get those conversations going [4:36]
📈 Build and nurture your audience - even when they don’t buy right away, you’re nurturing them later on so that they’ll be ready [5:27]
📈 Add a done-for-you aspect to your business - people are no longer as interested with DIY products and packages [7:28]
📈 Give guarantees with integrity - puts you above your competitors, but make sure your offer actually works! [10:04]
📈 Optimize your offer - present your offer in a new light [14:09]

If you're really looking to make 2023 your year, then you really need to implement these strategies to start seeing more success. Remember - the market has shifted! It’s time you make the changes to your marketing as well!

Additional Resources:

• SLO funnel done-for-you ad templates and creatives
  https://live.jessicawalman.com/aot-2
• Scale your offers with Facebook™/Instagram™ paid ads: https://live.jessicawalman.com/realresults

Connect with Jessica

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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.

Want to write a review on Apple Podcast? We’d love to know what you think about the show!

VIDEO. IS. EVERYWHERE. 

As a coach, consultant, business owner, or entrepreneur you’re doing everything you can to boost your online presence. But something’s not working - your video content.

In order to separate yourself from the crowd and connect with your dream clients or customers, you’ve gotta create video content that’s unique and high-impact.

But HOW?!

In this episode, you’ll learn six tips to creating videos that build an audience, increase authority, and convert to your offers.

First, start with these practical tips to add an extra *oomph* to your videos:

☑️ Maximize as much natural light as you can [3:01]
☑️ Invest in a (not-so-expensive) microphone [3:20]
☑️ Switch up your background for more variety [3:48]
☑️ Make sure your background is nice and clean [4:06]
☑️ Change up your hairstyle [5:07]

Finally, use my 6-Step Video Script For High Engagement and Conversions…

Key Takeaways:

📹 Strong hook that speaks directly to your audience and stops them from scrolling and grabs their attention
📹 Juicy promise that outlines what they should expect to learn and is easily implementable
📹 Call to action that makes them incentivized to stay ‘till the end
📹 Quick intro of who you are and where you add credibility
📹 Deliver the content - make it short, sweet, actionable and tangible
📹 Reloop the promise and give them the opportunity to take the next step through the CTA

Additional Resources:

• 6-Step Video Script For High Engagement and Conversions (PDF)
• Scale your offers with Facebook™/Instagram™ paid ads:  https://live.jessicawalman.com/realresults

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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.

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As a business owner or entrepreneur, do you ever feel like having a successful launch is as rare as capturing a unicorn? Plus - not only is it rare, it takes A LOT of work! It’s gut-wrenching, nerve-wracking, and anxiety-inducing.

But it doesn’t have to be!

Launches could be fun.

And they will be if you launch the JW Agency way!

I’m back from a bit of a hiatus. We all need a break at some point to refresh us and keep us energized. And believe me, I am back, post-jumping out of an airplane and all that excitement.

And this week, I talk about the 5 Steps to a successful launch. From your target to your audience to your offer, we dive in on these best practices to pave you the path to a successful launch you’ll actually enjoy!

5 Things you need to know to foolproof your first or next launch:

💡 Get crystal clear about who your target is
💡 Validate your offer
💡 Opt for a launch with less barriers to entry
💡 Build an audience first of high-intent buyers
💡 Understand there's no such thing as failure

Shareable Quotes:

“Is there a way to make sure that a launch is successful out the gate? There is and there isn't.”

“If it's your first time launching an offer, you can't expect it to convert like gangbusters. That's just usually not what's gonna happen.”

“You'd rather go after those who understand the holistic approach. It's so much easier to speak to that person.”

“Before you put all this time and energy into a launch, will your offer actually convert? Is it something that your audience even wants? How do you know that?”

“There is a learning lesson in everything you do. And you gain experience and confidence through every act you do.”

“Everyone hits bumps in the road in every aspect of their business. But those who learn from it are for the better.”

If you'd like to know more about how we can support you in your launch, visit  https://live.jessicawalman.com/realresults.

Connect with Jessica

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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.

Want to write a review on Apple Podcast? We’d love to know what you think about the show!