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Marketing On Tap episodes
- The GPS Method: Phase 3 - Convert
It’s Phase 3 of the GPS Method, the Convert phase which is the lead generation phase. Everyone should be doing lead generation as part of their marketing strategy. Why? Well, the more leads you generate, the more you can nurture them through email and create more buyers.
Plus, this is where you will spend the bulk of your budget, so getting this right is crucial and continuing to improve lead generation for your business is crucial to the success of your marketing efforts and overall campaign performance.
In this episode we walk through how to determine the best funnel for your audience, top funnels converting right now for our agency clients, industry standard metrics so you can make better decisions on how your campaigns are performing, along with how to get more leads for less money.
Listen up and listen good so you can make sure you get the most bang for your buck!
Share-worthy Quotes:“Profitability is queen as it’s super, super important. BUT testing is king!”
“Lead gen is where you spend the bulk of your budget, so getting it right is crucial!”
“Ads won’t fix a broken offer, so you need to make sure your funnel converts”Connect with Jessica
- YouTube
Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.
Want to write a review on Apple Podcast? We’d love to know what you think about the show!16 min - The GPS Method: Phase 2 - Connect
We’re digging deep in this episode as we talk about Phase 2, which is Connect. This is the phase of the GPS Method where you truly create a bond and connection with your audience.
Truth time: you can actually build an audience of ideal clients from scratch at a very inexpensive cost! You heard that right - you don’t have to break the bank to connect with your audience.
What I’m about to share with you will bring you consistently profitable months when done correctly. And believe me when I say that 90% of people aren't even doing this! And even if they are, they're doing it ineffectively.
In the Connect phase, you need to keep showing up consistently with relevant, value-driven content that your ideal avatar wants and craves. In this day and age, video is the best way to show up. But whichever way you choose to connect, make sure your audience sees you and hears you.
Creating new content is fantastic and exciting, but you can also start with existing content. Nothing needs to be perfect at the start, so go at it! Connect!
Share-worthy Quotes:
“The more you nurture your audience, the warmer your audience is, the more they trust you and see you as a credible expert.”
“Make sure your audience sees and hears you since this is the fastest way to stand out and create quicker trust.”
“Value-driven content, video and consistency play a huge role in the success of the Connect phase.”
Connect with Jessica
- YouTube
Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.
Want to write a review on Apple Podcast? We’d love to know what you think about the show!16 min - The GPS Method - Predictable & Profitable Marketing
The hard truth; when it comes to your marketing and ad spend it’s all about testing. We can’t really know for sure what will work and what won’t. There’s no magic bullet, and it’s a mistake to think that there’s one strategy to rule them all, one strategy that will work for every single person.
And when you get to that point of knowing what is and isn’t working, you’re one step closer to nailing that winning strategy, helping you cut the time it takes to reach your goals.
In this episode, I’ll introduce you to the GPS Method: Grow, Profit and Scale, our signature process at The JW Agency. And if you want to do just that - grow, profit and scale, then following the 5 phases of the GPS Method will get you there faster.
Share-worthy Quotes:“For some of you, Ad Manager is just really, really scary and overwhelming and daunting. Or you just aren't sure if your webinar's going to work. You feel like you're just throwing spaghetti and money at the wall by doing all the things. And I get that.”
“Here's the silver lining, knowing what is and is not working will help you get to a winning strategy that much quicker and test and tweak faster so that you can reach your goals in less time.”
“Once we have winning audiences and winning creative, we then start to scale. Scaling though, I can tell you, can be really tricky and really difficult.”
Connect with Jessica
- YouTube
Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.
Want to write a review on Apple Podcast? We’d love to know what you think about the show!16 min - The GPS Method: Phase 1 - Strategy
There’s one thing you need to do first to ensure a healthy and successful marketing campaign before ever launching an ad or marketing effort - and that’s strategized.
I’ve worked with dozens of high-end clients and you would be surprised at how many of them didn’t do this step first, at least not properly. However, once on-boarding with The JW Agency, we’re hell-bent on zeroing on our client's marketing strategy before ever spending a dollar or sending an email.
In this episode, we’re diving into Phase 1 of the GPS Method which is all about Strategy. In this phase, we have three actionable steps to ensure we are attracting the right people, to the right offer, with the right strategy, that will inevitably allow us to reach our revenue goals. You’ll also walk away from this episode with simple formula’s so you can plan your launch in advance successfully.
Take out your pen and paper, grab your coffee, and get ready to map out your strategy!
Share-worthy Quotes:“Helping everyone means helping no one. Be very specific!”
“Knowing how you're taking them from point A to point B, is how you effectively funnel people from a cold prospect - someone who doesn't know you - to someone pulling out their credit card and becoming a buyer of yours.”
“We go through each of these steps with each client we onboard at the agency through our intake forms, and our strategy calls, and this ensures a healthy, and successful setup before we ever launched an ad or marketing effort.”
Connect with Jessica
- YouTube
Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.
Want to write a review on Apple Podcast? We’d love to know what you think about the show!19 min - Trailer
Connect with Jessica
- YouTube
Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.
Want to write a review on Apple Podcast? We’d love to know what you think about the show!2 min
About Marketing On Tap
From the publisher's feed
Want an over-the-shoulder look at marketing and ad strategies that work NOW? Speed up the learning curve and get results faster in your business? That's exactly what you'll get when you tune into…
Marketing On Tap with your host, top-rated marketing expert and CEO, Jessica Walman. Get trending strategies, funnels, and ad campaigns broken down into easy-to-understand, actionable steps. Learn million-dollar ad strategies and campaigns that generate endless qualified leads while getting inspired, educated, and motivated to take action. Whether you're new in business or operate a profitable 7-figure empire - each episode will help you up-level by taking immediate action on strategies that will create the most impact today. Forget costly trial and error and instead, take the strategies you'll learn and implement them for fast and massive impact and growth.