Marketing On Tap

Stop panicking.

I had to get that out first because if you’re an entrepreneur, you’re probably getting anxious about increasing lead costs this Q4. And I’m here to tell you it’s okay. Here’s why.

• It’s seasonal and you’re bound to experience bumps up and down both with your lead costs and with your sales.
• It’s relative to what funnel you’re running and what industry you’re in or what niche you’re targeting.
• And probably the most important reason why it’s okay: lead costs don’t matter if you’re converting well because you’ll still profit in the end!

In this episode, I’m giving you a sneak peek into our agency’s current clients’ lead costs to webinars, challenges, and lead magnets that they are running right now. I’m also diving into what we are doing for our clients throughout the rest of December, plus I’m letting you know what to expect for the rest of Q4 with your ads. 

Want to know more? Go ahead, grab your Starbucks toffee nut latte (heck, it’s Christmas!), and get ready for Episode 24 of the Ad Agency Secrets Podcast!

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Then please rate and review my show by clicking here!

My #1 goal is to help people like you build a profitable and sustainable business through marketing and paid ads! Tap to rate with five stars and select “Write a Review” and be sure to tell me what you love most about the podcast!

Share-worthy Quotes:

• If you're running into some increased costs now, know that it's normal for that to be happening. It doesn't mean that you can't be profitable. It just means you have to plan for those increased costs.
• If it's not converting into sales in the backend, lead costs mean absolutely nothing.
• Do trial and error with your ads and lead budget to see what's working. That one ad that was converting high might not be working now, but it might work really well in January. So test it again. It's never just, “Oh, it didn't work.” It depends on when you tested. It depends on the variables that are in place.

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Ad costs are increasing, that’s a fact. So to continue to run ads profitably, there are two actions you can take.

One is to continue working to get the lowest CPA possible. That’s a given and should always be a goal. However, when it’s not possible to get back to your insanely low CPA’s from 2019, then the next action is to increase your AOV (average order value). 

Increasing your AOV means you’ll be increasing the average dollar amount spent per paying customer. This will allow you to spend more in ads to obtain a single purchase. 

In this week’s episode, we’ll look into several ways to increase your AOV that you can implement immediately so that you can start spending more on your ads and making more profitable sales!

Go ahead, grab your coffee and get ready for Episode 23 of the Ad Agency Secrets Podcast!

LOVE MY PODCAST?

Then please rate and review my show on the apple podcast -  https://podcasts.apple.com/us/podcast/ad-agency-secrets-podcast/id1541127807! 

My #1 goal is to help people like you build a profitable and sustainable business through marketing and paid ads! Tap to rate with five stars and select “Write a Review” and be sure to tell me what you love most about the podcast!

Share-worthy Quotes:

• Being able to increase your average order value is what's going to allow you to make more revenue per sale.
• It's always about testing for you, and what will work for you.
• If you feel like you're undercharging and you've been thinking about increasing your price point, I'm giving you that green light.

Connect with Jessica

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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.

Want to write a review on Apple Podcast? We’d love to know what you think about the show!

Capturing people’s attention in the newsfeed is getting harder every day. What worked 6 months ago, doesn’t work today and what’s working today may not work 6 months from now. 

Therefore as marketing trends shift rapidly, it’s important to stay abreast of what’s trending and popular so that you can stay ahead of your competition and get the attention of your ideal client. One of the best ways to do that is through video, but not just any video, a certain kind of video.

This type of video can be powerful for a few reasons:

1. It showcases your more personal & humorous side.
2. It’s super easy & quick for your audience to digest.
3. It’s currently trending and what people are consuming right now.

Turn up the volume to learn:

       ✅ What type of video is killing it right now.
       ✅ How to start doing them yourself TODAY.
       ✅ Results current agency clients are getting with them & what to expect.

Turn up the volume and let’s dive in!

LOVE MY PODCAST?

Then please rate and review my show on the apple podcast -  https://podcasts.apple.com/us/podcast/ad-agency-secrets-podcast/id1541127807! 

My #1 goal is to help people like you build a profitable and sustainable business through marketing and paid ads! Tap to rate with five stars and select “Write a Review” and be sure to tell me what you love most about the podcast!

Share-worthy Quotes:

• There are shifts that are happening in the market and staying on top of those trends is what’s going to put you above your competitors.
• Push yourself outside of your comfort zone. At the end of the day, make it entertaining and fun, but the content must be relevant to your audience.
• When your click-through rates go up, your cost per click goes down. It’s just math!

Connect with Jessica

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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.

Want to write a review on Apple Podcast? We’d love to know what you think about the show!

Running a challenge is a great way to create a relationship with your audience in a short period of time, however, it’s only effective if they show up!

Even after already investing a lot of time and effort into getting registrants for your challenger and making all the necessary preparations, one monumental question remains: will they show up? 

Thankfully, you have total control. In this episode, I’ll be giving you FIVE different easy-to-implement and effective ways to increase your challenge show-up rate.  

At The JW Agency we’ve had dozens of clients run highly profitable challenges and the #1 area they all focus on is increasing the show-up rate. Why? The more who show-up and engage, the more potential buyers you have. They won’t buy if they didn’t show-up, didn’t gain value, and didn’t build a relationship with you.

A 5% increased show-up rate could be the difference in tens of thousands of dollars in revenue. So put your earbuds in, take notes, and increase your next challenge show-up rate! 

LOVE MY PODCAST?

Then please rate and review my show by clicking here! My #1 goal is to help people like you build a profitable and sustainable business through marketing and paid ads! Tap to rate with five stars and select “Write a Review” and be sure to tell me what you love most about the podcast!

Share-worthy Quotes:

• Facebook pop-up groups are important to create engagement, build likeability, trust, and credibility before a challenge starts.
• If you implement texting as a reminder, and engagement tool, it works fabulously to get more people to engage and show up.
• If people don't show up and don't engage in the content, then they won't buy.
• In a pop-up Facebook group, you're actually training them to hear you, get the content, be around like-minded people, and show-up. 
• You can incentivize people to be LIVE by listening, being one of the first people to take action, and getting something - that's one way you're going to get people to show up and engage with your content.

Connect with Jessica

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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.

Want to write a review on Apple Podcast? We’d love to know what you think about the show!

Facebook ad costs are rising, that’s a fact. For some, it’s making it almost impossible to be profitable. 

Thankfully at The JW Agency we’ve implemented strategies with our clients, keeping their accounts stable and profitable. In fact, we’ve been able to reduce ad costs for clients, even in these crazy times. 

In this episode I’m giving you 2 foolproof ways to decrease ad costs and stabilize your ads account - whether it’s on Facebook, YouTube, or Google!  

If you implement these 2 things you’ll never have to worry about ad costs again. These 2 foundational strategies will set you up for success, no matter what happens (i.e.: pandemic, iOS updates, GDPR, etc.) 

We dive into the ad side:

• Reducing your overall cost per click 
• Refreshing creatives
• Testing audiences

As well as diving into the funnel side, analyzing how the funnel converts on the front-end and how it can affect your ads costs.

Grab a notebook, put in your ear buds, and press play!

LOVE MY PODCAST?

Then please rate and review my show by clicking here! My #1 goal is to help people like you build a profitable and sustainable business through marketing and paid ads! Tap to rate with five stars and select “Write a Review” and be sure to tell me what you love most about the podcast!

Share-worthy Quotes:

• You can't run a business unless you're getting the sales.
• Your audiences are exactly who you're going after, who your ads are targeting, and who you're speaking to with your messaging.
• Getting people to click on your ad and go to your page at the lowest cost possible while keeping the quality high has a lot to do with your creative - copy, images, video - and your audiences.

Connect with Jessica

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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.

Want to write a review on Apple Podcast? We’d love to know what you think about the show!

You’ve heard of getting in-front of the right people at the right time with the right offer? Well, if you fail at step 1, getting in-front of the right people, then you’ve doomed your funnel and your campaigns from the start.

In today’s episode I’m talking ALL about laser focusing on your ideal audience with your targeting. Best way to set it up? What kind of audiences should I use? What size should the audience be?

Not only will proper targeting get in-front of the right people, it will usually lower lead costs! We at the JW Agency are after quality over quantity, so weeding out the wrong people is first on our list so our clients don’t waste their resources and business opportunities. Ready? Let’s dive in!

Share-worthy Quotes:

• "At the end of the day, you don't just want opt-ins, webinar leads, or challenge participants. You want sales. You want revenue."
• "Targeting the right audience means you're getting in front of the right people which means high click-through rates and higher quality leads. "
• "Quality leads are most important and getting in front of the right audience is instrumental to lowering your overall cost."
• "Messaging and copy goal is to either repel or attract your ideal avatar."
• "Without proper targeting, you're not going to get the leads and you're not going to get the results that you want."

Connect with Jessica

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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.

Want to write a review on Apple Podcast? We’d love to know what you think about the show!

Getting your audience off of Facebook and onto your email list should always be your ultimate goal. A simple yet powerful way to do this is through what is known as a lead magnet. Now, when you read the title of this episode, you probably thought lead magnets are super simple to create and there’s no need to do a whole episode about this topic. 

But the struggle is REAL for a lot of people. Creating a good lead magnet may come naturally to you. Heck, your lead magnet could be amazing! But it doesn’t matter how amazing the content is if no one actually opts in and gets it.  So the question is, will it actually convert prospects into subscribers?  That’s where I can help.

In this episode, I’ll be giving you five specific tips to creating an effective lead magnet, what to look for, what to think about, and how to position it so that people are opting in left and right. Take notes, make sure your current or next lead magnet follows all 5 tips, and you’ll be golden. 

Share-worthy Quotes:

• “The actual lead magnet needs to solve a very specific pain point. It needs to show your in-depth knowledge, solve a specific pain point for your user, and steer away from being broad or general.”
• “Think about how you can make yourself unique and different. You have to stand apart from your competition.” 
• “At the end of the day your goal is to get leads in, build your list, nurture, get them off the platform that they're on and put them on your platform, which is your email provider.”
• “High converting lead magnets should be easily digestible, consumable, and provide instant gratification.” 

Connect with Jessica

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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.

Want to write a review on Apple Podcast? We’d love to know what you think about the show!

It has been a crazy week! With the Apple iOS 14 update, we at the JW Agency have been combing through our client list to bring them up to speed. I gave a quick but meaty rundown about this recent update in the previous episode.

Now, it’s easy to blame this recent update or even your ads for the lack of conversion and profitability in your business. It is frustrating, especially if you aren’t super tech-savvy or lack experience with Facebook Ads Manager, to begin with.

BUT... if you take a deeper look, you will see how your ads aren’t the reason why your funnel isn’t working. To bring in qualified leads, get better engagement, and of course, convert leads to actual sales, you need to make your funnel work! 

Listen to this episode as I dig into understanding the purpose of your ads and the goal of your funnel so you truly look at Facebook ads for what they are, a traffic source, and finally focus your energy on fixing what isn’t working instead of blaming the wrong thing an easy target.

Share-worthy Quotes:

• "I don't try to point and blame anywhere. I'm always about looking at the data, finding the bottleneck, and saying, 'let's fix it!'"
• "The ads are just the traffic source. It is just the fuel to the existing fire. If there's no fire, it’s not going to do anything. It's just going to fizzle on the ground."
• "It's not just about the ads. It's about the whole approach, the holistic approach."
• "You need to understand what the end goal of your funnel is. That’s what’s going to make your funnel successful."

Connect with Jessica

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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.

Want to write a review on Apple Podcast? We’d love to know what you think about the show!

The Apple iOS 14 privacy update is HUGE news for Facebook and has everyone up in arms about the effects this will have on their advertising. 

It’s essentially hindering our ability as entrepreneurs to deliver personalized ads, which has a lot of us questioning the future of Facebook paid ads.

You may have questions like: 

• How will this affect targeting?
• How will this affect retargeting?
• How will this affect lookalike audiences?
• How will this affect tracking? 
• How will this affect attribution?
• How will this affect lead and sales costs?

Don’t panic! I’m diving into what the iOS 14 update means, the initial effects, and what you need to do today to ensure your campaigns continue tracking and performing for you successfully.

Supporting Links:

• https://developers.facebook.com/docs/sharing/domain-verification 

Share-worthy Quotes:

“Facebook's a huge part of your marketing and part of your strategy, but you still need to gather those leads yourself and do organic lead gathering as well.”

“Think about marketing from 20 years ago to 10 years ago to 5 years ago to last year - everything has changed. We're constantly seeing changes that occur that we all have to adapt to. We all have to figure out how to work around it.” 

“We're always trying to stay up to date with what's going on, making sure our clients are complying and are able to continue to advertise with success.” 

Connect with Jessica

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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.

Want to write a review on Apple Podcast? We’d love to know what you think about the show!

If you sell high ticket offers above the $2k price point, then booking qualified applicants is a must.

Unfortunately, booking quality calls is a huge struggle for most. Most calls are non-ideal clients who are not pre-framed for the sale, not your ideal avatar, broke or don’t understand the importance of investing. This is difficult whether you are the one selling on the phone personally or you have a sales team. 

However, if you had the option to book 30 calls a week and have 3/4 of them no show, be broke, or just not qualified or instead have 10 calls booked per week that were all qualified applicants, people ready to buy from you and pull out their credit cards - which would you choose?

A huge chunk of our clients sell high ticket offers and our #1 goal as an agency is to bring them in high quality, ready to buy prospects. We do this a number of ways and in today’s episode I want to break down very specific steps to take in your process that will start changing who is filling up your calendar. 

Put your earbuds in and get ready to take notes!

Share-worthy Quotes:

“Warming up your audience beforehand and having this tiered approach works well as long as your audience building and nurture content are actually being watched by your audience because you need to have that retargeting pool of people.”

“Pre-frame applicants for the upcoming call and make it clear on the next steps.”

“You're going to have a higher conversion rate and an easier phone call when you can warm up prospects right.” 

“We are going to make sure that you have fewer cancellations and no-shows, and have people that are actually qualified to be on the call with you because that's what we want.”

“The goal is to provide relevant content that is structured strategically to convert your prospects into qualified applicants.”

Connect with Jessica

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Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.

Want to write a review on Apple Podcast? We’d love to know what you think about the show!