Last year, marketers were hopeful that the U.S. would embrace marketing effectiveness. Instead, economic uncertainty drove a focus on short-term gains. What does 2025 have in store? And which 2024 predictions actually came true?

In this episode, Elena, Angela, and Rob review their 2024 marketing predictions before sharing the shifts they believe will shape marketing in 2025. From the growing importance of zero-click content to a complete reimagining of targeting strategy, hear how major changes in technology and consumer behavior will force marketers to adapt. Plus, learn why 2025 might be a particularly turbulent year for agencies. (But in a good way).

Topics covered: 

• [01:00] Grading 2024's marketing effectiveness predictions
• [04:00] How TV and offline channels performed in 2024
• [07:00] The current state of AI in marketing
• [12:00] Why zero-click content will dominate 2025
• [16:00] Agencies face an identity crisis
• [19:00] The case for rethinking targeting strategy
• [24:00] Personal predictions for 2025 

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. 
 

Resources:  
Kantar’s Marketing Trends 2025: https://www.kantar.com/campaigns/marketing-trends
2024 Predictions: Cheers to 2024 Marketing Trends: https://www.marketingarchitects.com/Podcast/TheMarketingArchitects/Episode38 
 

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