In this Marketing Rebels episode, we discuss attracting ideal clients, setting boundaries, and building a business that aligns with your values. Perfect for entrepreneurs, coaches, and freelancers seeking actionable strategies.
Attract Ideal Clients
Set Healthy Boundaries
Create a Client Selection System
The Importance of Contracts
Graceful Offboarding
Build a Strong Foundation
Introduction:
This episode explores the importance of selecting ideal clients and setting healthy boundaries to avoid burnout and build a sustainable business.
- Main Point #1: Attract Ideal Clients
- Main Point #2: Set Healthy Boundaries
- Main Point #3: Graceful Offboarding
Real-Life Example:The episode shares a real-life example of a client who attempted to overstep their contractual agreement, highlighting the importance of clear boundaries and contract enforcement.
About the Guest:
Guest Name: Ashlan Glazier-Anderson
Bio: Ashlan Glazier-Anderson holds a Master's degree and is a Professional Certified Marketer (PCM) / Certified Digital Marketing Professional (CDMP) with over 17 years of experience in the field. Her agency supports small business owners and nonprofits with building a strong marketing foundation.
She is an active volunteer serving as a Leadership Advisor with the American Marketing Association's Professional Chapters Council and board secretary with the People's Nonprofit Accelerator.
And she co-hosts a podcast called Take the Leap with her biz bestie, Tory, where they interview entrepreneurs who share how they choose to "Take the Leap" (i.e. become an entrepreneur).
[email protected]
I would love to have you appear as a guest on the Take the Leap podcast, more information can be found here: https://www.taketheleap-today.com/
I also sell online courses in different marketing areas, found here: https://training.ashbeanpdx.com/
Key Quotes from the Episode:
Recommended Resources from Shauna:
- AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
- KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
- DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
- FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore FlowChat
- Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
- Fathom to easily record your calls, take notes and share with guests. Click here to start recording
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities:https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
Your Next Steps:
Delivering real change isn’t just about cutting ties with bad clients; it’s about building a business that fuels your passion and purpose. Take these insights and start attracting ideal clients who align with your values.
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Connect With Us:https://www.shaunaleigh.com/connect-with-shauna