Andy Pearson, VP of Creative at Liquid Death, explains why brands should stop thinking like advertisers and start thinking like entertainers. We dive into how Liquid Death built one of the largest organic audiences without relying on paid media, why humor is an underrated marketing tool, and why the best brands behave more like memorable characters than carefully managed style guides.

We also pressure test some of the ideas behind The Relevance Project, discussing audience building, paid media, share of voice, and why Liquid Death doesn't have a brand book.

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This podcast is produced by Port Side, a content strategy + production studio that helps outdoor brands become relevant, recognized, and build an audience. Want to learn more about how we can help?

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