When I talk to small business owners, one of the first things that I hear is they are overwhelmed with social media and other types of online marketing – to the point that they don’t know where to begin so they do nothing.

Last week, I showed you how to put your monthly content calendar together in about 30 minutes. But that’s only part of the big picture for you to be successful in your social media endeavors.

It’s always good to plan ahead. But when it comes to posting on social media, I think most of us tend to do it on the fly. While that may work for a while, it will start to look haphazard to your audience and may even drive them away.

We’ve all been told that in order to succeed online we need to have sales/marketing funnels and lead magnets set up that will attract our ideal customers and move them through the customer journey.

One of the toughest questions I get is whether or not to use automation tools in social media.

Have you ever thought about writing a book? If so, what’s been holding you back? If not, why not? Sometimes the excuses are that it’s too complicated or you don’t have time to do it.

With the decline of organic reach, social media is becoming a “pay to play” marketplace, and marketers are having to adjust their marketing strategies accordingly. One of the best advertising options is Facebook ads.

Every day we are bombarded with so much information about social media marketing that it could make your head spin.

Influencer Marketing is certainly a hot topic in online marketing today.