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Marketing To Drive Commercial Growth In The Entertainment Business With Phil Day (Episode 9)
In this episode, we talk to the Marketing and Communications Director from the Really Useful Group, Phil Day, on using data and analytics to reach new audiences and delight existing customers of Andrew Lloyd Webber's global and award-winning catalogue. We talk about attribution modeling, customer segmentation, AI to develop better content and even GDPR the musical.
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By Cynozure
5
33 ratings
In this episode, we talk to the Marketing and Communications Director from the Really Useful Group, Phil Day, on using data and analytics to reach new audiences and delight existing customers of Andrew Lloyd Webber's global and award-winning catalogue. We talk about attribution modeling, customer segmentation, AI to develop better content and even GDPR the musical.
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