With each of us receiving more than 30,000 messages a day - everything from news headlines to print, TV, radio, and online advertising - how do today's marketing professionals have a chance of getting a product or service to stand out?  Dr. Christophe Morin is a "neuromarketer," combining his expertise in neuroscience with his passion for understanding how to persuade people to do or buy almost anything. This week, Dr. Morin talks about the "emotional cocktail" that is our response to advertising messages, and why appeals to the rational brain don't work. Hit the primal brain using these six strategies, he says, and you'll get the emotional brain to respond every time. Plus... did subliminal advertising ever work? 

Marketing to Your Primal Brain

This Is Your Brain With Dr. Phil Stieg provides a fascinating look into the human brain, with each episode asking new questions — and finding new answers — about our most mysterious organ. Together with his expert guests, Dr. Stieg takes us on a journey that reveals unexpected secrets at every turn, and redefines what we know about ourselves and our place in the world.

The podcast explores the many fascinating aspects of neuroscience, ranging from how the brain is wired for both sudden bursts of violence and the pervasive inner calm of meditation.  Where does confidence come from?  How do we remember traumatic events – or do we?  How do other animals experience consciousness?  Does storytelling change our brains?

Take the journey with us as we explore the very foundation of what makes us human.

Science

Health & Fitness

Can't remember the fourth item on your grocery list? Nelson Dellis, a professional "memory athlete," can remember 100 things or more (though he still may forget the butter). Hear how Dellis learned to memorize lists so long that he became a five-time USA Memory Champion, and how you can use some of his strategies to improve your own memory. Dellis explains how he uses tricks like the "memory palace" and mnemonic devices to recall lengthy lists with perfect accuracy. In an era when cell phones are making memory superfluous, you can regain some of those lost skills by using his techniques. Plus... those rare folks who can never forget a day in their lives.  For more information, transcripts, and all episodes, please visit https://thisisyourbrain.com For more about Weill Cornell Medicine Neurological Surgery, please visit https://neurosurgery.weillcornell.org 

A Memory Workout

Nelson Dellis, a "memory athlete," can remember 100 things or more (though he still may forget the butter). Hear how Dellis learned to memorize lists so long that he became a five-time USA Memory Champion, and how you can use some of his strategies to improve your own memory. For more information, transcripts, and all episodes, please visit https://thisisyourbrain.com For more about Weill Cornell Medicine Neurological Surgery, please visit https://neurosurgery.weillcornell.org 

Coming Next Friday - A Memory Workout

Synesthesia is the mysterious mingling of the senses that creates the experience of "seeing" sounds or "hearing" colors. Neurologist Richard E. Cytowic, M.D. has spent his career exploring this remarkable phenomenon, and has some fascinating insight into how these sensations are formed in the brain -- and how we might use it to reunite our fractured society. Plus... meet the man whose extreme form of synesthesia mingled all five of his senses!  For more information, transcripts, and all episodes, please visit https://thisisyourbrain.com For more about Weill Cornell Medicine Neurological Surgery, please visit https://neurosurgery.weillcornell.org

Do You Hear What I See?

Synesthesia is the mysterious mingling of the senses that creates the experience of "seeing" sounds or "hearing" colors. Neurologist Richard E. Cytowic, M.D. has spent his career exploring this remarkable phenomenon. For more information, transcripts, and all episodes, please visit https://thisisyourbrain.com For more about Weill Cornell Medicine Neurological Surgery, please visit https://neurosurgery.weillcornell.org

Coming Next Friday - "Do You Hear What I See?"

Most of us talk with our hands, some more than others, but what are we really saying? Susan Goldin-Meadow, PhD, professor of psychology and comparative human development at the University of Chicago, is an expert on gestures – what they mean, why they don't always agree with what words we are using, and even how they develop in blind children who have never seen them. Plus... why you should never use the thumbs-up sign in Iran! For more information, transcripts, and all episodes, please visit https://thisisyourbrain.com For more about Weill Cornell Medicine Neurological Surgery, please visit https://neurosurgery.weillcornell.org

Marketing to Your Primal Brain

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