One year ago I completely changed my business. 

Many of you know that story. 

But this has actually been a journey that’s been going on for a few years. 

So I rewind a bit to give you the full scope of what was going on internally for me, and then move into the two biggest lessons I’ve learned to help you not hate your business (now or later). 

Have you ever noticed that – when you travel / take time off / do something fun – you get way more reach on your content? 

[Probably because this is SOCIAL media but we’ll talk about that another time!]

Given it’s the holiday season, you might be feeling like you want to take time off, but the marketing / business owner side of you feels like you can’t do that. 

Maybe you’ve spent all of 2022 building the consistency muscle and you don’t want to fall off the bandwagon. 

Or you just want to leverage the holiday reach that naturally happens when you take time off and post fun stuff. 

Either way, this episode is for you.

We’ll talk about 4 tips to help you holiday prep your content so that you are NOT spending extra bandwidth on content but still bringing all that extra holiday traffic back to your business. 

Tip 1: My handy caption tip 

Tip 2: What to do with your emails so you’re turning ‘em into content + growing your list 

Tip 3: How to reel prep so you’re spending 10 years looking for an idea

Tip 4: Repurpose, repurpose, repurpose. 

My first business coach is on the show today! 

And this is special for a few reasons… not just because Dallas knows her sh*t, but because she is super transparent about the roller coaster that is online business. 

She also knows WAY too much about me so we had some fun looking back at the last 6 years! 

In addition to hearing a little bit about what I was like as a newbie social media manager (hint: Trying hard to prove my worth!) we also talk about…

The thing that makes her feel self-doubt in her business. I loved this because it is SO relatable! 

Her step by step referral marketing process and how it works 

1. Why you probably have NOT created a referral marketing funnel, even if you think you have. 
2. How and why this is awesome for people with a small network.
3. The best way to follow up after you’ve made a referral request but haven’t heard back yet

And a lot more. Dallas is full of mic drops! 

Resources discussed in this episode: 

The Clients from Scratch Masterclass with Dallas, just go here. 

Module 1 of Client Surge so you can test drive it and see if it’s for you, just go here.

Check out Client Surge, just go here.

We got a lot of response to our recent Good Boss / Bad Boss episode. 

Including from one listener, who we’ll call Leona, who shared her “bad boss” moment: 

“My low this week was spiraling over this one potential client who decided to go to someone with a shiny neon sign because they've been in business way longer. But I know for a fact that she doesn't have the skills I do, and that person's choice made me feel like I could never have a successful business.”

This highlighted to me a skill that took me years to learn, but was a game changer when I did. 

And that’s making the problem the solution. 

Tune in so I can walk you through it.

RESOURCES: 

What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. 

Go here to check it out: www.whatthehecktopost.com 

Jennifer Nagel is on the show today! 

She’s my connection queen 👑

Today we’re talking about: 

1. The difference between networking and making true connections, plus she’ll introduce us to her connection method to make this easy for you.
2. Why taking the time to make true connections is one of the BEST things you can do for your business 
3. How Jennifer structures her connection efforts to not just create opportunities for her business, but to create friendships 

We also played ‘Never have I Ever’ … the relationship building version! 

Through this game, Jennifer shared some of the most feared “networking” or “connection building” fears and how she navigated each one. 

Resources shared:
Check out Jennifer’s No Networking Challenge here: https://jennifernagel.lpages.co/challenge/ 

I’m back!!! 

After one week on – what felt like – my deathbed, I’m really excited to be back on the mic. 

Today is a first in our 2023 PREP series, where I’ll be reflecting back on 2022 and reporting on what I find. 

Today, we’re talking about clients. 

Here are the 3 places I got clients in 2022 and why I think they were so effective so you can take some of my learnings into the new year with you. 

RESOURCES: 

What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. 

Go here to check it out: www.whatthehecktopost.com 

Have you ever decided not to email your list more than once a week because you thought that would annoy people? 

Or have you chosen not to sell at a certain event because you didn’t want to come off as “salesy”? 

Or have you chosen not to act on a strategy because you thought people would judge you as pushy (or something)?

If so – you need to listen to this. 

For years I let my feelings guide me. 

But the truth is, my feelings are not a representation of other people’s feelings. 

And I can see why acting on your gut in the beginning of business can be helpful – but when you start thinking about next-leveling – we gotta look at the FACTS. 

In this episode, we talk about: 

• What “facts vs. feelings” means so you can course correct 
• Three examples where this has played out for me to help you identify where it might be playing out for you 

RESOURCES: 

What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. 

Go here to check it out: www.whatthehecktopost.com 

Let’s make this easy. 

Our shortest episode ever to answer one of the most common questions I get. 

RESOURCES: 

What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. 

Go here to check it out: www.whatthehecktopost.com 

This episode is like a marketing 101 class meets a southern charm holiday special! 

Ashlyn is here — if you don’t know her she’s the copywriting queen.

(Real talk, Forbes said so! And Forbes knows what’s up.) 

She’s also like… a fresh baked blueberry muffin on Sunday Funday.

You must know what I mean … 

You know that cozy, comforting moment where you have a hot coffee and a muffin … but it’s also #SundayFunday so you’ve got all this energy and excitement for a fun day off ahead? 

That’s Ashlyn. 

She is equal parts a warm embrace and a ball busting strategic hustler. 

She’s not just one helluva conversion copywriter, she’s a business owner who knows her sh*t and is VERY open about the highs and lows she went through to get here. 

We talk about: 

• Why the heck your sales copy isn’t converting 
• Her biggest launch lessons thanks to serving 8,000 students 
• What your sales pages and lead magnet pages need to be converting at (and how to get them there!)
• How to grab more attention for your stuff 
• …and more! 

We also play a little “game” which I call Ashlyn’s Holiday Gift Guide — that’s where she shared the biggest biz building lessons that she thinks you need to take into 2023 with you.

It’s juicy y’all. 

Resources shared in this episode: 

• The COPY BAR!! All of her templates at incredible “happy hour” rates: https://thecopy.bar/ 
• Follow her on Instagram for copy tips and awesome content: https://www.instagram.com/ashlynscarter/ 
• More info on how to write a website that converts:
  https://www.youtube.com/watch?v=93t7DLqU6h8&list=PLdbjmlD9euOn6dNaUoHh4EQ3jRQ_Ef-2Z 
• Plus, how to write a sales page that converts!
  https://www.youtube.com/watch?v=ziajygoWGpk  

You can also learn more from Queen Ashlyn at her website: https://ashlynwrites.com/ 

I’m gonna say something a little controversial here…

And whether you agree with me or not, I hope this conversation helps you see the importance of clarity. 

First, we’re gonna dive into the belief that pain points are manipulative. 

And then I’m gonna share an example of two of the same messages – but one shared without tapping into pain points, and the other shared with tapping into pain points – can’t wait to hear which one resonates with you. 

RESOURCES: 

What the Heck to Post goes from $63.99 / month to $99 / month on January 1st.
Go here to check it out: www.whatthehecktopost.com