A thermometer in the shape of CAL, social post templates for volunteers, pre-written & prescheduled newsletters, redefining success, and never losing sight of what matters most… These are some of the ways Kelsey Hammond organizes giving campaigns for Columbia Art League and grows them a little more each year. And she wants you to know; regardless of your organization’s cause, size or experience level, you can grow your giving campaign a little more every year just like she does - and it doesn’t have to be difficult!