Dang, I wish everyone had Google Analytics installed on their websites; it lets you see how people are using your site - for free.

I install it on every site we build. Clients get reports. I’m filled with joy by sharing all this amazing data and you know what they say to me?

“That’s pretty Monica, but I have no clue what any of it means.”

So that, my friends, is what I’m unearthing today - how to tell what people are doing on your site using Google Analytics.

For a fully-formtted article version of this episode, head over to our website:

https://mayecreate.com/blog/how-to-tell-what-people-are-doing-on-your-website/

I was so excited when Annette with PedNet Coalition agreed to tell me all her secrets to success for their continually successful annual year end giving campaign. What I didn't know is how much I was going to learn about so many things beyond just how they plan and promote their year end giving.

She also shared how they switched to a paid membership and rolled that into their year end campaign, as well as what they do to promote the campaign during the entire month of December to keep supporters engaged and donations flowing!

For a fully-formtted article version of this episode, head over to our website:

https://mayecreate.com/blog/secrets-to-pednets-year-end-giving-success/

RJ Huebert runs 5K’s.  But strapping on his running shoes is just part of his gig… he started his 5K races as a money making venture and now manages 3 race brands that bring in over a thousand participants every year.

With so many 5K fundraisers out there I wanted his opinion on how you could set your 5K apart from others and leverage it to raise more money for your organization. So I asked and he answered! 

For a fully-formatted article version of this episode, head over to our website: https://mayecreate.com/podcast/launching-a-successful-5k/

I won’t say the homepage is the most important page on a nonprofit’s website. I think it jockeys for importance with the Donate page, because that darn thing is pretty prime. 

The home page is, however, almost always the most visited and viewed page on a website.  It often ranks for more terms. It's usually shown more in search results. The only exception is a website with an active and well-trafficked blog. 

Yeah, so your homepage is pretty darn important… and what we’re really talking about in this article is how to make a bang up first impression.

For a fully-formatted article version of this episode, head over to our website: https://mayecreate.com/blog/podcast/what-to-put-on-your-home-page/

Join me and special expert guest Julia Campbell, speaker, nonprofit consultant and author of Storytelling in the Digital Age: A Guide for Nonprofits, as we talk about how you can turn Instagram into one of the more powerful tools in your social media arsenal.

For a fully-formatted article version of this episode, head over to our website: https://mayecreate.com/podcast/building-your-instagram-audience/

Website scams are actually quite common. 

We were in our weekly meeting this morning and realized that more than one of us had clients who were dealing with fraudulent claims last week so we thought now would be as good of time as any to educate our listeners about common spam schemes and how to steer clear of them.

For a fully-formatted article version of this episode, head over to our website: https://mayecreate.com/podcast/3-common-website-scams-and-how-to-spot-them/

Building a website is like building a house; You draw up plans and review them before you ever start building--because it’s a lot easier to move the kitchen on paper than it is once the house is built!

But not everyone is an experienced architect. So, for those of you who are building your first website, or are thinking about redoing what you have, here's the Nonprofit Website Checklist... so you don't accidentally build the house before you're really sure about where the kitchen should go.

For a fully-formtted article version of this episode, head over to our website: https://mayecreate.com/podcast/nonprofit-website-building-checklist-website-planning-series-part-2

We can all learn a thing or two from people with autism and their families. Each person sees the world differently. And by experiencing it from another's point of view you can better communicate and serve others.

In celebration of Autism Awareness Month, I talk with Myles Hinkel and Katie Lentz of The Thompson Foundation for Autism about how they help people with autism and their families to adapt and improve communication.

For a fully-formatted article version of this episode, head over to our website: https://mayecreate.com/blog/how-understanding-autism-improves-communication

In our Website Planning series, we geek out over each aspect of a nonprofit websites. In this first episode we tackle the 10 crucial questions you need to ask when planning on building a new website!

For a fully-formatted article version of this episode, head over to our website: https://mayecreate.com/blog/10-questions-to-ask-when-building-a-new-website-website-planning-series-part-1/

This article is not one of those “what you should be posting about on social media” bits.  I am going to explain how I use social media as a business owner, a salesperson, and as a representative of my company to connect with people in a similar way to how I would be connecting with people at a fundraising event.  

For a fully-formatted article version of this episode, head over to our website: https://mayecreate.com/podcast/connecting-outside-the-show-using-social-media-groups/