In a time when people are very invested in knowing the story behind the food on their plate, those involved in agriculture have an excellent opportunity to educate their local communities while expanding income streams through niche, direct-to-consumer markets. But kicking off steak sales on the cattle operation takes more than beef in the freezer. Join Josie Jones and Anna Marie Herrington, owner of The Traveling Farmacy, as they discuss one tool many producers are using to find success in the freezer beef game - websites.