Scaling Your Therapy Practice: Enhancing Impact and Growth with Laura Long

Join host James Marlin and co-host Steve Biso in this episode of Scaling Therapy Practice. They have a guest conversation with Laura Long, who shares her insights about her practice - 'Your Badass Therapy'. They discuss the importance of authentic representation, focusing on serving particular groups, and the relevance of community-building in growing therapy practices. The discussion also delivers advice for practitioners considering launching a new service, with an emphasis on solving real problems and building authentic relationships with clients. Also, Laura shares a powerful quote and a must-watch YouTube video recommendation, explaining its influence on her perspective on business. Tune in for these enlightening perspectives on therapy practice! 

Visit the web page for full show notes and the Dream Client Cheatsheet Download. 

00:10 Introduction and Welcoming Guests
00:40 Getting to Know the Guests
02:24 Introducing the Topic: Marketing Your Services
02:40 Tool Tip or Tech of the Week Segment
03:24 Discussion on the Importance of Showing Up
04:17 Transition to Main Topic: Marketing Your Services and Products
05:18 Sharing Personal Experiences and Motivations
09:58 Advice on Starting to Offer Services
16:56 Unpacking Seth Godin's Quote
17:35 The Importance of Targeting Specific Demographics
18:32 The Power of Focusing on One Person's Life Change
18:46 Building a Community Around Your Message
19:33 The Journey of Serving One Real Problem
20:00 The Bus Analogy: Taking People to Their Desired Destination
23:38 Creating a Legacy Through Your Work
24:17 The Role of Community-Based Marketing
24:49 Sharing Success and Failure Stories
25:21 The Importance of Learning from Failures
27:42 The Impact of Tracking Numbers and Vanity Metrics
34:21 The Legacy You Leave Behind
34:32 Final Thoughts and Takeaways
36:36 Contact Information and Closing Remarks