Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts

Marketing Your Mental Health Services: Rapid-Fire Strategies with Gordon Brewer Part 1


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Scaling Therapy Practice: Exploring SEO, Niches, and Networking Strategies for Therapists

 James Marland hosts this episode of the Scaling Therapy Practice alongside guest Gordon Brewer, the founder of the PsychCraft Network. The show emphasizes sustainable growth, dwelling on prior episodes about marketing mental health services. The importance of Search Engine Optimization (SEO) is highlighted, discussing how it boosts online visibility for therapy services. The show also stresses the power of serving a niche and specializing in services, based on the book 'The Pumpkin Plan'. Lastly, the hosts talk about networking at conferences, focusing on how to gain maximum ROI from these events and tips for introverts on better connections. This discussion also indulges in the role of lead magnets in building an email list and the importance of conferences in fostering community building and networking among therapists.

  • 00:04 Introduction to the Show
  • 00:27 Recap of Previous Episodes
  • 00:42 Discussion with Gordon Brewer
  • 01:32 Deep Dive into SEO for Therapy Services
  • 04:32 Understanding the Importance of Specific Service Pages
  • 06:44 The Power of Lead Magnets in Marketing
  • 10:29 Serving a Niche in Therapy Practice
  • 10:48 Discussing the Power of Specialization
  • 12:01 The Fear of Niching Down
  • 12:26 The Importance of Specialization in Medical Practice
  • 14:05 The Power of Networking at Conferences
  • 14:40 Making Networking a Game
  • 15:15 The Power of Networking and Building Relationships
  • 15:49 Getting the Most Out of Conferences
  • 16:08 Tips for Introverts at Conferences
  • 16:39 The Power of Community at Conferences
  • 19:17 Understanding Introverts at Conferences
  • Learning Event: 7 Steps to More Clients with Lead Magnets

    January 25th 2 PM EST: Register Now

     Unlock the Power of Lead Magnets: Discover 7 Proven Steps to Attract More Clients and Transform Your Business Growth. Join our exciting webinar to discover the magic of lead magnets in just 7 easy steps! Whether you're a solo therapist, group practice business owner, coach, or run a non-profit, this is for YOU! Learn how to draw in clients who need your services, boost your online presence, and use smart, budget-friendly marketing tricks. But hey, this isn't a quick fix or about pushy sales. It's for those who are serious about growing their business the right way, with lasting relationships and real value. Don't miss out – sign up now and start your journey to more clients and amazing business growth! Register Now!

    Guest Resources
    • The Practice of Therapy webpage
    • The Practice of Therapy podcast
    • PsychCraft Network
    • Resources In This Episode
      • Private Practice Elevation: Therapist Website Design & Online Marketing
      • Quiet: The Power of Introverts in a World That Can't Stop Talking
      • The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
        • PsychMaven - Online Education for Therapists
        • Builder Type Assessment - What is your personality type for building your practice?
        • PsychCraft Network
        • Therapy Flow - Website
        • Therapy Flow - Facebook
        • Therapy Flow - Instagram
        • Connect with our Hosts
          • Lisa Mustard - The Therapy Show with Lisa Mustard
          • Steve Bisson - Finding Your Way Through Therapy
          • Dawn Gabriel - Soul Care for Therapists
          • James Marland - Course Creation Studio
          • ...more
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            Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content ExpertsBy James Marland

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