Navigating the shift from Solo to Group Therapy Practice: A Discussion on Marketing

Visit the Web Page for the complete show notes and a link to download questions to ask yourself when deciding to market your therapists. 

 The conversation on 'Scaling Therapy Practice' involves guest Allison Pigeon and hosts Steve, Lisa, and Dawn. The group discusses the transition from personal to group therapy practice, particularly focusing on the challenges and strategies of marketing a mental health practice. They highlight the importance of having a strong marketing strategy and budget, being present on online platforms, and spending money on Search Engine Optimization (SEO), having a well-structured website, and sometimes even hiring a branding consultant. The episode also emphasizes the significance of considering regional tendencies, monitoring the success of marketing strategies, and being prepared for trial and error. They recommend hiring a business consultant for best results in group practice and shared their experiences in rebranding as their businesses grew.