marketingSHOWCASE

Is a salary still top of the list? With post-covid expectations such as flexibility, WFH and the ethics of a company, is there not such a pressure to offer the top salary to candidates? How can someone approach asking for a pay rise?

Anna spoke to James on the LIVE podcast about the changeable world of recruitment coming out of Covid, how salaries never really change - people need to paid fairly, keep them satisfied, and attractive enough to stay with the company. BUT also with the rise in the cost of living, junior to middleweight positions need to reflect that.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham, April 2025

Is there a crossover when it comes to sales and marketing? Oliver shared his professional story about how he originally thought he wanted to immerse himself in sales, but found - and is glad he stuck to - marketing in manufacturing.

Oliver spoke to James about the similarities and differences between sales and marketing, how data is imperative for both - and how marketing actually gives him more freedom and flexibility when it comes to promoting the business.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham, April 2025

It's a daunting task to start marketing for a business from scratch...where do you start? What do you want to achieve? How well known are you in the area and how do you reach out to your desired audience?

MJ from Angela Accounting spoke to James at marketingSHOWCASE Villa Park about being thrown in the deep end, brilliant open rates and moving away from the normal perception of accounting...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham, April 2025

How important are brands to the consumer? Steve Kelly from Cora housebuilder speaks about the lack of focus on the customer experience, how housebuilding tends to focus on the builder, or the estate agent - and how that needs to change. His role in merging sales, marketing and customer experience is doing just that.

And how has Steve taken his experience of head of marketing of Harley-Davidson to a completely different market? James speaks with Steve about the similarities with brands... it's all about their needs, their wants. Hear how Steve took his experience from a classic lifestyle brand to the housing market with brand storytelling and emotional connection.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE London, March 2025

When we talk about marketing trends, we talk about websites, social media, podcasts...but marketing events seem to get pushed to the side. Gina from Mash Media event management company talks about the recent rise in the events for the marketing industry.

Marketing budgets are decreasing, but within that, event budgets are increasing...this episode James speaks with Gina about the importance of live events, the face-to-face engagement and how it is such an effective tool for marketers. And how brands should have live podcasts at events to really capture their audience!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE London, March 2025

There is a huge amount of MarTech out there for marketers. For some it can be very overwhelming and sometimes confusing - have you invested in the correct tools? Do you use them enough? James speaks with Charlie about the growing investment of MarTech, and how to cut through the noise.

In this episode, Charlie speaks with James about the need for leveraging value from the tools that you have already invested...and before marketing teams think about the 'next best thing' such as AI, focus on what tools you already have and how to fully utilise your MarTech investment.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

AI is taking over every conversation, especially for marketers. Adela talks about how adopting these tools and implementing them into your everyday marketing practice is important and should be considered. Are you implementing AI as part of your strategies just yet? If not... don't fall behind.

As marketers, we have many AI tools at our fingertips. In this episode, James speaks with Becky about her role as marketing manager and how others can utilise AI and digital tools to complement their marketing strategies, not take over.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE London, March 2025

In this podcast episode, Marketing Director Lauren Juster from the Folio Society discusses the critical role of strong creative and storytelling in building a compelling website. She shares insights into how a well-crafted narrative can engage visitors and create an emotional connection with a brand. Lauren also highlights the challenges of maintaining consistency while evolving creative strategies to stay relevant in a competitive market.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Twickenham, March 2025

Fran Roberts of Reaktion Books dives into the art of marketing with a limited budget, offering practical advice for small businesses. This episode focuses in on utilizing low-cost digital tools, organic social media growth, and word-of-mouth strategies to maximize visibility. The conversation also covers the importance of building a strong brand identity and nurturing customer relationships to generate long-term success.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Twickenham, March 2025

As marketers, we have many AI tools at our fingertips. In this episode, James speaks with Becky about her role as marketing manager and how others can utilise AI and digital tools to complement their marketing strategies, not take over.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2025