We take two million dollars and we give it to forty eight people we find on Hollywood Boulevard.  Or, as some call it, we focus group a pilot.

We repaint a set instead of doing what we need to do, which is rewrite the scene. But repainting is easier because somebody else has to do it.

On today’s Martini Shot, I sell a series without a script starring an actor who doesn’t even know the project exists.  In other words, it’s pilot season.

Rob Long makes demographically undesirable references and attempt to appeal to the young people on the Facebook website.

Rob complains about other writers who complain about other writers, and decries the pettiness of his colleagues in a really petty way.

An actor throws a big party to watch his television debut.  What he doesn't know is, he's been cut from the show.  Humiliation, as always, makes the best comedy.

An actor fires his agent for telling the truth, and another fires his agent for lying. In other words, we do the impossible: we sympathize with agents.

Rob Long wears a thing on his wrist that tells him how much exercise he's gotten and how long his career might last. It syncs to his phone.

Everyone in Hollywood hires lawyers to protect against the disaster that happens when something is successful. It's perverse, which is why only the lawyers understand it.