Backcountry Marketing

Mary Kate Baumann | The (huge) Social Dilemma | GOAL ZERO


Listen Later

The Social Dilemma is a Netflix documentary "...that explores the dangerous human impact of social networking with tech experts sounding the alarm on their own creations." The film has been a popular hit and has motivated people to delete social media, turn off phone notifications, and has prompted many to re-evaluate their relationship with social media.

 

In this episode, Mary Kate Baumann, the Senior Marketing Strategist at GOAL ZERO shares her thoughts on the film and the questions she now asks herself both personally and professionally about the role social media plays in the outdoor industry.

 

Social media has undoubtedly been a helpful tool in marketing. But does it come with a cost to the consumer? Are brands responsible for this impact? How does it impact the places we love?

 

Follow Mary Kate and GOAL ZERO

@goalzero

@marryykate.ind

 

Produced by:

Port Side Productions

@backcountrymarketing

@portsideproductions

...more
View all episodesView all episodes
Download on the App Store

Backcountry MarketingBy Port Side

  • 5
  • 5
  • 5
  • 5
  • 5

5

66 ratings


More shows like Backcountry Marketing

View all
TED Radio Hour by NPR

TED Radio Hour

21,996 Listeners

Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,108 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,570 Listeners

99% Invisible by Roman Mars

99% Invisible

26,171 Listeners

Outside Podcast by Outside

Outside Podcast

2,122 Listeners

Science Vs by Spotify Studios

Science Vs

12,196 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,257 Listeners

BLISTER Podcast by BLISTER

BLISTER Podcast

516 Listeners

The Daily by The New York Times

The Daily

112,549 Listeners

Ologies with Alie Ward by Alie Ward

Ologies with Alie Ward

24,274 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,505 Listeners

The Colin and Samir Show by Colin and Samir

The Colin and Samir Show

587 Listeners

Hard Fork by The New York Times

Hard Fork

5,467 Listeners

Climbing Gold by Duct Tape Then Beer

Climbing Gold

856 Listeners