Us sales folk always want to see the sunny side to an opportunity when it comes up, it's how we get paid most of the time so we want to qualify it and see how we can make it work. However, the downside of that is we end up spending time in the wrong places, end up with customers who won't be happy in the long run and uncertainty of what we should focus on. Disqualifying holds as much, if not more value, when going through the sales process. Why?
Along with this, Tom will be sharing what he believes it really means to be customer-centric and how he takes care of his and his team's mental wellbeing, whilst striving for success.