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In this episode of The Digital Executive, host Brian Thomas sits down with Brian Will, a seasoned entrepreneur, consultant, and bestselling author of The Dropout Multi-Millionaire and Know, The Psychology of Sales and Negotiations. With over 35 years of experience building and scaling companies across multiple industries, Brian shares his expertise on why startups fail, the critical lessons every entrepreneur should know, and how to prepare a business for acquisition.

Brian also dives into the evolving landscape of sales and negotiation, emphasizing the need for modern strategies in an era where customers have access to vast amounts of information. Whether you're a business owner, salesperson, or aspiring entrepreneur, this episode is packed with actionable insights you won't want to miss!