Hey Small Business School family! I’m so pumped for my guest on today’s episode, Alex Cattoni! Alex is the founder of the Copy Posse, where she is on a mission to de-douchify the Internet, redefine modern marketing and build an empathy empire. Through her online programs, content and challenges, Alex has helped over 500,000 copywriters and entrepreneurs from around the world ignite their businesses with her fun and empathetic approach to branding, marketing and copywriting. Since launching the Copy Posse in 2020, Alex has been featured on Forbes, Mindvalley, and Foundr. She is a 5-time speaker at Ad World, was crowned 2022 Marketer of the Year by DigitalMarketer, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024!
Whether you're running an online business or a brick-and-mortar store, the ability to connect through your messaging is crucial. Let’s dive into this powerful conversation together!

Topics Covered:

• The power of words in moving people to take action and why copywriting is essential for any business.
• How the modern marketing landscape has shifted and the role copywriting plays in building connections.
• The difference between aspirational marketing and fear-mongering, and how to use empathy to connect with your audience.
• Starting niche and how it can help you gain traction quickly.
• The role of AI in content creation and the importance of using it as a tool rather than a crutch.
• Simplifying your business offerings for better audience understanding and impact.
• An overview of PosseFest and what attendees can expect from this empowering marketing event.

To learn more about Alex and her upcoming event, PosseFest, check out  https://possefest.com/!

Alex’s Links:
Instagram
Youtube
PosseFest Event October 19-21 in Vancouver, BC
Get the Copy Posse’s Cheat Sheet For Killer Social Copy
Create An Irresistible Sales Page With Alex’s Hot Offer Checklist

Register for the Canadian Small Business Summit October 21-25 Online, right here: https://the-canadian-small-business-summit.heysummit.com/coming-soon/ 

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!