How do you build a brand that parents trust and kids love—and scale ad creative to 70+ tests without burning out your team?

Felix Boudreax, VP of Growth and Marketing at PokPok, joins the PocketGamer.biz podcast to lift the lid on how his small team delivers big results. From structured creative testing to using AI tools for rapid iteration, Felix shares the real strategy behind PokPok’s success—including naming conventions, Figma workflows, UGC tactics, and why they stuck with a hard paywall.

🎯 Learn how PokPok is becoming the brand for non-addictive screen time, why AI can’t (yet) replace real parents in ads, and how creative performance can directly inform product development.

Félix Boudreax: https://www.linkedin.com/in/felixboudreau/

PokPok: https://playpokpok.com/

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Kitchn.io: https://www.kitchn.io/