Developers and investors often focus so much on building that they forget one crucial step—marketing. By the time they’re ready to sell or lease, it’s almost too late. In this episode, marketing expert Alex Thoric breaks down the essential strategies real estate professionals need to start marketing early and effectively. From “5-a-day” ad campaigns to leveraging AI-driven engagement strategies, Alex shares how to make sure your properties and investment opportunities reach the right audience at the right time. If you’ve ever wondered how to optimize digital advertising for real estate, this is the episode for you.

Guest Bio

Alex Thoric is a marketing strategist with over seven years of experience helping businesses build powerful marketing systems. Specializing in digital advertising, lead generation, and sales funnels, he has worked with a variety of industries, including real estate professionals looking to attract buyers and investors. Through his company, Building Income on Demand, Alex provides consulting and educational programs to teach entrepreneurs how to build and execute effective marketing campaigns.

Episode Highlights and Chapters

[00:01:11] Introduction to Alex Thoric and his marketing background

[00:02:37] Why early marketing is key in real estate

[00:04:16] The “thumb stopper” strategy—grabbing attention in under 3 seconds

[00:06:00] Best platforms for real estate marketing (Facebook, Instagram, YouTube)

[00:07:45] The role of awareness campaigns and pre-construction marketing

[00:10:37] Engagement-first advertising: Retargeting for lower-cost leads

[00:14:08] Is LinkedIn advertising worth the cost?

[00:16:45] Budgeting for real estate marketing campaigns

[00:17:21] Raising capital through social media marketing strategies

[00:19:55] A marketing success story: Growing a gym business during COVID

[00:21:56] Lessons learned: The importance of focus in business

[00:26:00] How AI is transforming digital marketing

[00:30:41] Automation tools for marketing: AI-driven workflows

[00:32:00] Alex’s programs for business owners

Contact Information

Alex Thoric

Website: Building Income on Demand

Social Media: @alexthoric on all platforms

Email: [email protected]

For more episodes, visit Eugene Gershman’s Podcast.