He delves into specific strategies used to help small and medium-sized businesses increase online traffic, sales, and leads, emphasizing the importance of keyword research and backlinks. Brandon also highlights significant changes in SEO over the years, including the impact of mobile technology and AI, and offers insights into the future of digital marketing. Tune in to learn from Brandon's expertise and discover how SEO Optimizers is preparing to adapt to the rapidly changing landscape of SEO and digital marketing.