Mastering Social Media for Schools

By Andrea GribbleBusiness Education How To Marketing

Mastering Social Media for Schools episodes

November 09, 2020How to Double Your Followers on Social Media with Emily Hagen
Small, Catholic schools have big stories to tell! If you need help growing your followers, increasing your enrollment, and engaging with parents - this episode is for you!

IN THIS EPISODE, EMILY SHARES:
How consistent storytelling can double your followers
Ways to get kids involved in developing a school hashtag
Why relationships are so critical when it comes to running your social media
Five key aspects when it comes to your school website
Two critical components of running Facebook Ads

SPECIAL GUEST
Emily Hagen
Director of Marketing and Advancement
St. Joseph Catholic School, Rice Lake, WI

Follow Emily on Twitter: @EmilyCHagen
Email Emily at [email protected]

School Website: https://sjsricelake.org/
Facebook: https://www.facebook.com/StJosephSchoolRiceLake
Instagram: https://www.instagram.com/sjsricelake

USEFUL INFORMATION
Twenty Must-Have Photos for your School
Helpful blogs:
How to Use IGTV for Schools
How to Start an Instagram Page for your School
Instagram for Schools
Instagram Stories
MORE RESOURCES
Grab the free video course - Social Media Secrets for Schools
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
36 min
November 02, 2020Keeping it Real - Social Media Advice for School PR Professionals with Yolanda Stephen, MBA, APR
If you need helpful advice when it comes to school communications, Yolanda is your girl! You’ll have a ton of takeaways from this power-packed interview.

IN THIS EPISODE, YOLANDA EXPLAINS:
Why her district uses Facebook as its social media platform.
How she worked with her district to pay for her APR (Accreditation in Public Relations).
What inspired her to start her own blog, where she shares what she has learned about PR in schools.
Six super helpful tips for school social media managers.

SPECIAL GUEST
Yolanda Stephen, MBA, APR
Director, Public Relations
Troup County School System, LaGrange, GA

Follow Yolanda on Twitter: @noordinaryrose
Yolanda’s Blog: www.prisking.com/
LinkedIn: https://www.linkedin.com/in/yolanda1/

School Website: https://www.troup.org
Facebook: https://www.facebook.com/troupcountyschoolsystem

USEFUL INFORMATION
Awesome Troup High Automotive video - click here!

MORE RESOURCES
Grab the free video course - Social Media Secrets for Schools
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!
35 min
October 26, 2020TikTok for Schools & How to Turn Students into Storytellers with Jason Wheeler
You’ll be so happy you stumbled on Jason Wheeler!! In this interview, he shares how his district of 26,000 students in Texas is using social media to connect with the community. And yes, he covers TikTok...

IN THIS EPISODE, JASON INSPIRES US WITH:
Easy ways to identify the student influencers in your schools.
How to train those students for takeovers.
Why TikTok might make sense for your school district.
The power of social listening in your social media strategy.

SPECIAL GUEST
Jason Wheeler
Director of Communications
Carrollton-Farmers Branch Independent School District - Texas

Follow Jason on Twitter: @WheelerCFB
Jason’s website: http://jasonawheeler.com/

Carrollton-Farmers Branch ISD Website: https://www.cfbisd.edu/
Facebook: https://www.facebook.com/cfbisd
Instagram: www.instagram.com/cfbisd
Twitter: www.twitter.com/cfbisd
TikTok: www.tiktok.com/cfbisd

USEFUL INFORMATION
15 Social Media Hacks to Engage Your Students

MORE RESOURCES
Grab the free video course - Social Media Secrets for Schools
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!
41 min
October 19, 2020Top 4 Issues Facing School Communicators Right Now with Emily Rae Schutte
It’s October 2020 and we are still operating within a global pandemic. In this interview, we talk through the top concerns of school communicators and share some helpful advice!

IN THIS EPISODE, EMILY & ANDREA WILL DISCUSS:
The very real threat of burnout and what school communicators can do to stop it.
How to address negative comments online.
What recent Facebook changes mean for social media managers.
Why it’s still important to share photos of students learning and tips for getting photos you can post.
A helpful tip for the school communicator who feels like they’re drowning

SPECIAL GUEST
Emily Rae Schutte, MBA
Marketing & Membership Manager with #SocialSchool4EDU
Owner of Emily Writes, LLC - http://emilywritesllc.com/

Website: socialschool4edu.com
Twitter: @AndreaGribble
Instagram: @SocialSchool4EDU
Facebook: @SocialSchool4EDU
YouTube: SocialSchool4EDU

USEFUL INFORMATION
Blog articles - Controlling Comments on Facebook, 10 Practical Tips to Avoid Burnout in #SchoolPR – From Your Fellow School Communicators
Blog article with shareable download - What Photos Should I Share on Social Media this School Year?
Get access to the 3-part video series - Social Media Secrets for Schools
Learn more about our membership program: www.socialschool4edu.com/services/membership-program/

MORE RESOURCES
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!
42 min
October 12, 2020Professional Development: Good for your Skills & Good for your Soul with Cara Adney
Cara’s career actually started in the prison system, but now she leads marketing and media relations for a career tech center in Oklahoma! She’s a lifelong learner who has invested in herself and others to make a difference.

IN THIS EPISODE, CARA SHARES:
The social media journey of Meridian Technology Center, which started in 2010.
The importance of building relationships in your role as a school communicator.
The professional development groups she’s invested in.
How her boss could see a difference in her work after she took one program that impacted both her skills and her soul.

SPECIAL GUEST
Cara Adney
Marketing & Media Relations Coordinator
Meridian Technology Center, Stillwater, Oklahoma

Follow Cara on Twitter: @caraadney

Meridian Technology Center Website: https://www.meridiantech.edu
Facebook: https://www.facebook.com/meridiantech.edu
Instagram: https://www.instagram.com/MeridianTech/
Twitter: https://twitter.com/MeridianTech
YouTube: https://www.youtube.com/user/MeridianTechCenter
LinkedIn: https://www.linkedin.com/school/meridian-technology-center/

USEFUL INFORMATION
The Social Media Bootcamp is now being incorporated into our Membership Program. Learn more about our membership here!
Cara’s state chapter - Oklahoma School Public Relations Association - OKSPRA
National School Public Relations Association - NSPRA
#SocialSchool4EDU’s Services - Membership Program or other services

MORE RESOURCES
Grab the free video course - Social Media Secrets for Schools
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!
43 min
October 05, 2020Making an Impact by Being Personal and Authentic with Thomas C. Murray
Educators have the power to change the narrative about what others think about the work we do. Social media is a powerful tool.

IN THIS EPISODE, TOM BREAKS DOWN
How the use of social media led to his current role as Director of Innovation with Future Ready Schools.
The reason why his school district in Pennsylvania adopted virtual learning options for students back in 2011.
Ways to lead by example through utilizing social media to celebrate the work being done in your district.
Tips to handle adversarial comments when you start sharing on social media.

SPECIAL GUEST
Thomas Murray
Director of Innovation | Author | Speaker
Future Ready Schools

Website: https://www.thomascmurray.com/
Twitter: @thomascmurray
Instagram: @thomascmurrayedu
Facebook: @ThomasCMurrayEDU
Pinterest: @thomascmurray
LinkedIn: Thomas C. Murray
YouTube: Thomas C Murray

USEFUL INFORMATION
Book: Personal & Authentic: Designing Learning Experiences That Last a Lifetime

MORE RESOURCES
New video series - Social Media Secrets for Schools - access now! (add link when ready)
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!
34 min
September 28, 2020In Her Own Words: Andrea’s Story of Building #SocialSchool4EDU
It all started with a corporate layoff and a superintendent just trying to help a single mom get her new business off the ground. Learn the story of #SocialSchool4EDU in today’s podcast interview! #SocialSchool4EDU CIO Heidi Feller gets to ask ALL the questions of our host, Andrea Gribble.

IN THIS EPISODE, ANDREA WILL SHARE:
How she got started in social media for schools
Why she almost gave up on building the business in 2014
The biggest mistakes she made while running the business
Where she and her team plan to go from here

SPECIAL GUEST
Andrea Gribble
Founder and Social Media Storyteller
#SocialSchool4EDU

Email Andrea at: [email protected]
Website: socialschool4edu.com
Twitter: @AndreaGribble
Instagram: @SocialSchool4EDU
Facebook: @SocialSchool4EDU
LinkedIn: Andrea Gribble
YouTube: SocialSchool4EDU

USEFUL INFORMATION
Get access to the 3-part video series - Social Media Secrets for Schools

MORE RESOURCES
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!
44 min
September 21, 2020How to Turn Social Media Into Your School’s Highlight Reel with Mia Major
You have the power to inform, engage, inspire, and unite your school community with the stories you share. This podcast will help get you there!

IN THIS EPISODE, MIA TEACHES US
The relationship between your website and your social media platforms
How social media should be your school’s highlight reel with her 70-20-10 rule
The power of starting small with your social media strategy
Ways to create thumb-stopping good content

SPECIAL GUEST
Mia Major
Public School Marketing Manager / School Marketing Consultant
Finalsite

Email Mia at: [email protected]
Website: www.finalsite.com
Twitter: @FinalSite
Instagram: @FinalSite
Facebook: @FinalSite
LinkedIn: FinalSite
YouTube: FinalSite

USEFUL INFORMATION
Register now for School Marketing Day - October 29, 2020 - Click Here!
Blog - 12 Social Media Mistakes Hurting Engagement

MORE RESOURCES
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!
44 min
September 14, 2020Social Media in a One-Person Communications Office with Elizabeth Beadle
Meet Super Woman: Elizabeth Beadle took on additional work during a pandemic, while working from home with an infant and 4-year-old!
IN THIS EPISODE, ELIZABETH SHARES:
Her methods of getting content in a virtual environment.
How she organizes social media management into her day.
The best posting times for her district, with a bonus tip about video posting times.
Her relationship with Superintendent Styles and how every communication person should have a seat at the table with the Cabinet.
Middletown’s plans to address racism this school year.

SPECIAL GUEST
Elizabeth Beadle
Communications Specialist
Middletown City School District, Ohio
Follow Elizabeth on Twitter: @eliz_beadle

Middletown CSD Website: https://www.middletowncityschools.com/
Facebook: https://www.facebook.com/MiddletownCitySchools
Instagram: https://www.instagram.com/middletowncityschooldistrict/
Twitter: https://twitter.com/middletownOH
YouTube: https://www.youtube.com/MCSDMiddies
LinkedIn: https://www.linkedin.com/company/middletown-city-schools

USEFUL INFORMATION
Check out this Facebook post of an inspirational paraprofessional participating in the Strongest Disabled Athlete competition - click here.
Listen to episode 11 with Superintendent Marlon Styles.

MORE RESOURCES
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!
32 min
September 07, 2020Why Social Media Matters to Educators with Jimmy Casas
Building community and connectedness is critical for all schools. Social media is a powerful tool to help!

IN THIS EPISODE, JIMMY INSPIRES US WITH
Perspective on how the current pandemic is impacting our educational leaders.
Intentional strategies for social media to help us in the work we do for kids.
An illustration of the “why” behind social media instead of just telling people they should use it.
The importance of culture on building a thriving school community.

SPECIAL GUEST
Jimmy Casas
Leadership Coach | Educator | Author | Speaker
J Casas & Associates

Website: https://www.jimmycasas.com/
Twitter: @casas_jimmy
Instagram: @casas_jimmy
Facebook: @JCasasandAssociates
LinkedIn: Jimmy Casas
YouTube: J Casas and Associates

Book: What Connected Educators Do Differently

USEFUL INFORMATION
www.tweetdeck.com

MORE RESOURCES
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!
39 min

About Mastering Social Media for Schools

From the publisher's feed

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from…