Mastering Social Media for Schools

By Andrea GribbleBusiness Education How To Marketing

Mastering Social Media for Schools episodes

June 22, 2020Rising for Change: Equity and Racism in Schools with Marlon Styles
Meet one of the most inspirational Black superintendents in the nation who is proudly speaking out, calling for action, and pursuing change!

IN THIS EPISODE, MARLON EXPLORES
The story behind #MiddieRising and what it truly means
Advocating for change on the topics of equity and racism, as a nation and in our schools
Identifying and using key communicators in your district
The importance of #SchoolPR professionals in schools
One simple rule for his staff using social media

SPECIAL GUEST
Marlon Styles
Superintendent
Middletown City School District, Ohio

Follow Marlon on Twitter: @MCSDSuper

Middletown CSD Website: https://www.middletowncityschools.com/
Facebook: https://www.facebook.com/MiddletownCitySchools
Instagram: https://www.instagram.com/middletowncityschooldistrict/
Twitter: https://twitter.com/middletownOH
YouTube: https://www.youtube.com/MCSDMiddies
LinkedIn: https://www.linkedin.com/company/middletown-city-schools

USEFUL INFORMATION
Marlon’s 6/1/20 tweet linking to his statement after the killing of George Floyd
#MiddieRising Culture video
#MiddieRising Living Quality Profile Movie

A helpful blog from the K12PRtip - 5 Ways to Use LinkedIn for Your School District

Grab your 2020/2021 Webinar Pass! Click now and save $100 if you sign up before June 30th.

MORE RESOURCES
www.SocialSchool4EDU.com
Free Video Training: Learn the simple secrets behind social media for K12 schools!
42 min
June 15, 2020Storytelling through Podcasts with Justin Dearing
Storytelling takes many forms. Podcasts might be the next medium for your school to consider!

IN THIS EPISODE, JUSTIN DIVES INTO
The secret behind adding over 2,500 Instagram followers to the school’s account in one year
The process of including student interns in communications efforts
Why your district should consider starting a podcast
What type of podcast format might work the best for your school

SPECIAL GUEST
Justin Dearing
Assistant Director of Communications
Carroll ISD
Southlake, Texas

Follow Justin on Twitter: @Dearing22
Follow School PR Happy Hour Podcast on Twitter: @SPRHappyHour

Carroll ISD Website: https://www.southlakecarroll.edu/
Facebook: https://www.facebook.com/southlakecarrollisd
Instagram: https://www.instagram.com/carrollisd/
Twitter: https://twitter.com/carrollisd
Vimeo: https://vimeo.com/carrolldragontv
Flickr: https://www.flickr.com/photos/carrolldragons/albums

USEFUL INFORMATION
Communication Student Intern Application
Leander ISD Podcast Network
Keller ISD Podcast

Helpful blog - How to Start a Podcast for your School

Grab your 2020/2021 Webinar Pass! Click now and save $100 if you sign up before June 30th.

MORE RESOURCES
www.SocialSchool4EDU.com
Free Video Training: Learn the simple secrets behind social media for K12 schools!
44 min
June 08, 2020Leading by Example with Susan Enfield
Every student in Highline Public Schools is known by name, strength, and need, and graduates prepared for the future they choose.

IN THIS EPISODE, SUSAN DISCUSSES
How to get started with your own professional social media account
Her suggested best platform
Ways to encourage social media use by staff
Using social media as an advocacy tool
Being authentic - she has an even catchier phrase, but I’m not going to spoil it!

SPECIAL GUEST
Susan Enfield
Superintendent
Highline Public Schools
Burien, WA

Follow Susan on Twitter: @SuptEnfield
Follow Susan on Instagram: @SuptEnfield
Highline Website: https://www.highlineschools.org/

USEFUL INFORMATION
#ConnectKidsNow - Advocacy work that Susan is passionate about. Check out this short video with leaders from across the country!
Register for the free webinar “5 Steps to Take This Summer to Improve Social Media for Next Fall” hosted on Wednesday, June 10th at 2:00 p.m. or 9:00 p.m. EST
Blog: Summer 2020 - Ten Post Ideas for Your School

MORE RESOURCES
www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!
38 min
June 01, 2020Innovation and the Role of Social Media with George Couros
Educators have the power to inspire one another by sharing their work, which ultimately impacts kids!

IN THIS EPISODE, GEORGE INSPIRES US WITH
His unique approach to learning from students
The importance of educators sharing what they are doing in the classroom
Methods to build your own PLN (Personal Learning Network)
A tip on how social media handles are for communication, but hashtags build community
A special parting message to all educators regarding what they need to focus on right now

SPECIAL GUEST
George Couros
Learner | Speaker | Author
Stony Plain, Alberta, Canada

Twitter: @gcouros
Instagram: @gcouros
George’s Website: https://georgecouros.ca/blog/
The Innovator’s Mindset Podcast with George Couros

USEFUL INFORMATION
A collection of materials from George: Social Media for Administrators
Register for the free webinar “5 Steps to Take This Summer to Improve Social Media for Next Fall” hosted on Wednesday, June 10th at 2:00 p.m. or 9:00 p.m. EST
Blog: Summer 2020 - Ten Post Ideas for Your School

MORE RESOURCES
www.SocialSchool4EDU.com
Free Video Training: Learn the simple secrets behind social media for K12 schools!
53 min
May 25, 2020Changing the Narrative on Education with Dr. Joe Sanfelippo
Get excited about telling your school’s story!

IN THIS EPISODE, JOE SHARES
The importance of building social capital and how it helps your district
Why you - as an educational leader - need social media
How social media can attract both students and staff to your school
What you can do to help change the narrative on education

SPECIAL GUEST
Dr. Joe Sanfelippo
Superintendent
Fall Creek School District
Fall Creek, WI

Follow Joe on Twitter: @Joe_Sanfeillipo
Joe’s Website: http://www.jsanfelippo.com/
Fall Creek Website: https://www.fallcreek.k12.wi.us/
Fall Creek Twitter: https://twitter.com/fccrickets
Fall Creek Facebook: https://www.facebook.com/FCCrickets/

USEFUL INFORMATION
Blogs highlighting Joe’s work in schools:
#1MinWalk2Work Videos
Developing Social Media Superheroes in Your School
Promote Your School with Cool SWAG!
Social Media – Making it Visual in Your School

#K12PRtip - Blog reference: Are Your Facebook Posts Reaching Fewer People? This Tip Will Help!

Free download: 50 Ideas for Temporarily Closed K12 Schools

MORE RESOURCES
www.SocialSchool4EDU.com
Free Video Training: Learn the simple secrets behind social media for K12 schools!

Learn more about #SocialSchool4EDU’s social media management program that we provide to Fall Creek and 90 other schools across the country at this link.
40 min
May 18, 2020How to Create a Virtual Graduation Experience with Jake Sturgis, APR
Virtual events are happening in schools across the country. Get the inside scoop on how to create a meaningful event in this timely podcast episode!

IN THIS EPISODE, JAKE SHARES
How to involve students in the process of planning for your event
Organizational tips to streamline the collection of many pieces of content
Strategies to make the event more interactive with viewers
Important technical pieces like music copyright concerns, equipment requirements, closed captioning, and more!

SPECIAL GUEST
Jake Sturgis, APR
Founder & CEO
Captivate Media + Consulting
Golden Valley, Minnesota

Follow Jake on Twitter: @_JakeSturgis
Captivate Media + Consulting’s Website: https://captivatemedia.us/
Captivate Media + Consulting’s resource page of COVID-19 resources: https://captivatemedia.us/covid-19/

USEFUL INFORMATION
Online graduation information and free webinar
Preparing for an Online Graduation Ceremony - one-page download
Honoring & Celebrating the Class of 2020 - 4-page guide
Closed caption resource - https://www.rev.com/
Virtual event examples:
South Dakota Mines Commencement Spring 2020 (Virtual)
UW-Madison Graduation
Papillion La Vista High School Virtual Ceremony
Music Resources
https://www.premiumbeat.com/
https://artlist.io/

MORE RESOURCES
www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!
50 min
May 11, 2020Becoming Human on Social with Carla Pereira, APR
The journey to 185,000 followers on Twitter starts with the first tweet…

IN THIS EPISODE, CARLA SHARES
The social media journey of Peel, a school district with over 157,000 students
How they moved from one-way to two-way communication - and it all started with a snow day!
The importance of being human with your social media
Simple strategies to use Instagram Stories to connect with students

SPECIAL GUEST
Carla Pereira, APR
Director of Communications & Community Relations Support Services
Peel District School Board
Mississauga ON Canada

Follow Carla on Twitter: @carla_pereira2
Peel Website: http://peelschools.org/
Peel Facebook: https://www.facebook.com/peelschools
Peel Twitter: https://twitter.com/peelschools
Peel Instagram: https://www.instagram.com/peelschools/
Peel YouTube: https://www.youtube.com/user/PeelSchools

USEFUL INFORMATION
Strings virtual concert
4th Grader sings Andra Day's 'Rise Up'
Facebook Profile Picture Variations

#K12PRtip - Guide to Responding Online

MORE RESOURCES
www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!
35 min
May 04, 2020Instagram Stories with Tove Tupper
Get ready for this masterclass on Instagram Stories!

IN THIS EPISODE, TOVE SHARES
The commitment to the district level to social media
Ninja tips on increasing reach of your IG Stories
Advice on getting started with Instagram
How she incorporates highlights on her IG page
Tips on engaging students through IG Stories

SPECIAL GUEST
Tove Tupper
Assistant Director of Communications
Highline Public Schools
Seattle, WA

Follow Tove on Twitter - @ToveTupper
Highline Website: https://www.highlineschools.org/
Highline on Instagram - https://www.instagram.com/highlineschools/

USEFUL INFORMATION
Tove’s article on Instagram Stories: Trend Tracker: Engage Your Students Through Instagram Stories

#K12PRtip - Blog reference: Student Contributors for Social Media
Free download - Student Contributor Game Plan

MORE RESOURCES
www.SocialSchool4EDU.com
Free Video Training: Learn the simple secrets behind social media for K12 schools!
31 min
April 27, 2020Community Partnerships & Crisis with Tracy Jentz, APR
Tracy's areas of expertise include crisis communications and building community partnerships.
IN THIS EPISODE, TRACY SHARES
How her district uses social media to highlight community partnerships
Tricks on taking comments from posts and turning them into new content
Her favorite video tool called Adobe Spark Post
And lots of wisdom on handling crisis communication
SPECIAL GUEST
Tracy Jentz, APR
Communications and Community Engagement Coordinator
Grand Forks Public Schools
Follow Tracy on Twitter - @tjentz
Follow Grand Forks on Facebook - https://www.facebook.com/GrandForksPublicSchools/
USEFUL INFORMATION
This bag donation post reached over 15,000 people! https://www.facebook.com/GrandForksPublicSchools/posts/2653507211599313:0
Post with video created using Adobe Spark:
https://www.facebook.com/1446425015640878/videos/220780979033276
MORE RESOURCES
www.SocialSchool4EDU.com
Free Video Training: Learn the simple secrets behind social media for K12 schools!
34 min
April 27, 2020Shane Haggerty, APR - The Social Media Pioneer
Shane Haggerty, APR is a dear friend who has taught me so much about #SchoolPR. He truly is a trailblazer when it comes to social media!
IN THIS INTERVIEW, SHANE SHARES
His start in education back in 1998.
The amazing guidance his Superintendent gave him back in 2009 about social media, even though the lawyers were warning his school against using it.
How career tech centers are using social media during this temporary school closure.
Ways to use virtual connections (including tool callouts).
How to use student influencers to help tell your story!
SPECIAL GUEST
Shane Haggerty, APR
Owner, Purposeland
Ohio

Follow Shane on Twitter - @shanehaggerty
USEFUL INFORMATION
Check out this informative blog on big campaigns that include the Hi-Point Journeys project we talk about: Great Big Campaign: How To Lead and Leverage Strategic and Creative Campaigns in your School District
MORE RESOURCES
www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!
40 min

About Mastering Social Media for Schools

From the publisher's feed

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from…