Mastering Social Media for Schools

Engaging your community in the midst of a pandemic isn’t easy... but today, you’re going to learn some secrets!

IN THIS EPISODE, JANA TALKS ABOUT:

• Her background in theater and how her journey led to purpose-driven work with schools.
• Setting up a strategy for social media at her school, which started just two years ago!
• How video was incorporated into the reopening plans for the 2020-2021 school year.
• Ways she works smarter (and not harder) when it comes to repurposing content.

SPECIAL GUEST

Jana Hoglund

Director of Community Engagement

Grand Rapids Christian Schools

Grand Rapids, MI

Follow Jana on Twitter: @imjustjana

School Website: https://www.grcs.org/

Facebook: www.facebook.com/GRCSchools/ 

Instagram: https://www.instagram.com/grcschools

Twitter: https://twitter.com/GRCSchools

Vimeo: https://vimeo.com/grcschools 

USEFUL INFORMATION

Interested in my membership program? Learn more here!

Link to Grand Rapids’ reopening plans - https://www.grcs.org/reopening

Jana’s Google Slide Presentation - Return to School Preparedness & Response Plan

MORE RESOURCES

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Are you struggling to balance your personal well-being and your school role? If the answer is “yes,” then you are joining the majority of the country’s educators right now. It also means that this podcast episode is for you.

IN THIS EPISODE, KRISTIN BREAKS DOWN:

• Her experience with trauma and the dramatic impact it had on her career.
• Why empathetic leaders are challenged with all that they are dealing with.
• How setting boundaries will help you in both your personal and professional life.
• A simple practice to slow down, plus a secret phrase to help.

SPECIAL GUEST

Kristin Magette, APR

Marketing & Proposal Writer

Wildan

Follow Kristin on Twitter: @kmagette

Grab Kristin’s book on Amazon - The Social Media Imperative: School Leadership & Strategies for Success

USEFUL INFORMATION

• Blog - No - You Can’t Do it All! A Story of School PR Balance
• Follow the #K12PRwell hashtag on Twitter
• Join Kristin and Shawn McKillop’s email list, where they share support for school communicators, by filling out this form.

MORE RESOURCES

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!

This school year will look different, but there is still SO much to celebrate on social media! 

IN THIS EPISODE, HEIDI INSPIRES US WITH:

• Her background in education and how it helps in her role as Chief Inspirational Officer for #SocialSchool4EDU.
• Photo and video ideas to be shared in 2020, where learning will look different.
• Ways to deal with negative comments on your school pages.
• Strategies for building relationships that will help you tell your school’s story.

SPECIAL GUEST

Heidi Feller

Chief Inspirational Officer

#SocialSchool4EDU

[email protected]

Twitter: @heidi_feller

Facebook: https://www.facebook.com/reedsburgschools/ 

USEFUL INFORMATION

Heidi refers to this dream vacation project post from Reedsburg

Blog - What Photos Should I Share on Social Media this School Year?

Free Download - Social Media Photo Guide for 2020/2021

Blog - How to Avoid Negative Comments on your Back-to-School Posts

MORE RESOURCES

Sign up for our free newsletter - click here

www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!

How can you possibly share all of the great stories happening in your district with a small communications department? You enlist the help of students!

IN THIS EPISODE, RYAN SHARES:

• How an internship program with one student, five years ago, has grown into a full team of 25.
• Ways to use offline strategies to grow social media.
• Simple tools to create great videos.
• Summer post ideas including pets, positive stories, and mental health resources.

SPECIAL GUEST

Ryan Foran

Chief Communications Officer

Arcadia Unified School District

Arcadia, California

Follow Ryan on Twitter: @RyanPForan

Listen to the School PR Podcast with Ryan Foran: https://rforan12.podbean.com/ 

Arcadia Unified Website: https://www.ausd.net/ 

Facebook: https://www.facebook.com/ArcadiaUnified 

Instagram: https://www.instagram.com/arcadiaunified/

Twitter: https://twitter.com/arcadiaunified 

YouTube: https://www.youtube.com/user/arcadiaunified 

USEFUL INFORMATION

CalSPRA Presentation on Creating a Digital Communications Internship Army to Help Your Student

Post about sharing your pet

#K12PRtip on creating door signs - Grab Followers the Moment they Enter your School!

MORE RESOURCES

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Social media is a powerful communication tool for your district, but there are some unique strategies required when it comes to using it for a referendum or bond campaign.

IN THIS EPISODE, BARB EXPLAINS:

• How social media can be both useful and challenging for school communications.
• Why you should use social media to build trust with your community before you ever have to ask for financial support.
• How the goal of a referendum/bond campaign is not to market or “sell” the support for the question, but rather to inform, engage, and get the facts to your community.
• Specific tips for schools going to the polls in November 2020.

SPECIAL GUEST

Barb Nicol

President

Barbara Nicol Public Relations - Minnesota

http://www.barbnicolpr.com

Follow Barb on Twitter: @barbnicol

Follow Barb on Facebook: https://www.facebook.com/BarbNicolPR/

USEFUL INFORMATION

Blog Articles:

• Are Your Social Media Posts Meeting Your Communication Goals?
• Your Referendum To-Do List for Social Media
• Vote Yes! Referendum Secrets from a Winning Campaign

K12PRtip - Free Referendum Checklist for Social Media

MORE RESOURCES

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!

What is the goal of social media for your school? Brendan has it mastered at Sewickley Academy. In this episode, he shares it with you!

IN THIS EPISODE, BRENDAN BREAKS DOWN

• Why social media alone is not enough
• How they involve students in the recruitment of new families
• What UGC stands for - and how it helps create great content
• His 75-25-1 rule when it comes to social media
• Simple school spirit swag ideas

SPECIAL GUEST

Brendan Schneider

Director of Advancement

Sewickley Academy in Pennsylvania

Follow Brendan on Twitter: @schneiderb

SchneiderB Website: https://www.schneiderb.com/ 

Sewickley Academy Website: https://www.sewickley.org/ 

Sewickley Twitter: https://twitter.com/sewickley

Sewickley Facebook: https://www.facebook.com/sewickleyacademy 

Sewickley YouTube: https://www.youtube.com/user/sewickley

Sewickley Instagram: https://www.instagram.com/sewickleyacademy/

Sewickley Pinterest: https://www.pinterest.com/sewickley1838/

USEFUL INFORMATION

• Instagram article from Brendan on UGC - #3 Instagram Aesthetic Trend for School Marketers - Curated User Generated Content
• Panther Pride contest - link to cheer video
• Day of Caring video featuring student
• #K12PRtip - Facebook Save Feature (still to be created)
• Blog: Promote Your School with Cool SWAG!

MORE RESOURCES

www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!

The start of a new school year is the PERFECT time to get your school staff involved in social media. You can’t do it alone! In this episode, Andrea breaks down how to get your staff on-board. 

IN THIS EPISODE, ANDREA TEACHES

• A framework to spend 15 minutes (or less) with staff to get them excited and involved in social media.
• The importance of providing just one method for submitting content.
• A simple desktop reminder with a fill-in-the-blank sentence to remind staff what to include in their submissions.
• Tips on getting great photos from every staff member.

Was this podcast helpful? Let me know on Twitter: @AndreaGribble

USEFUL INFORMATION

A blog to walk you through this checklist - Checklist for Getting Staff Involved in Social Media

10 Tips for Better Photos for Social Media - Free Download

Guide to Facebook Live - Free Download

MORE RESOURCES

www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Inclusion isn’t political. Schools need to create an environment where every student feels included or learning can’t happen.  

IN THIS EPISODE, BRIAN EXPLORES:

• The opportunities Brian and his communications team had in working with a diverse district
• How listening can lead to learning
• Why students need to feel safe, welcome, and included before they can learn
• The need for social media to be authentic and focused on building relationships

SPECIAL GUEST

Brian Woodland, APR

Owner at BrianInspires

Ottawa, Canada

Follow Brian on Twitter: @brian_woodland

https://www.brianinspires.org/ 

Brian’s email: [email protected]   

LinkedIn: www.linkedin.com/in/brianwoodland

USEFUL INFORMATION

20 Inspirational Quotes for your School’s Social Media

MORE RESOURCES

www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!

When a tornado hit Tuscaloosa in 2011 and knocked out the school website and most modes of communication, it was the perfect time to convince the administration that the school needed to get on Facebook!

IN THIS EPISODE, LESLEY SHARES:

• How Tuscaloosa City Schools got started on social media
• Why the district hasn’t changed its Facebook profile pictures since 2012
• Unique methods for engaging the community
• The video strategy TCS is using to reach more people
• An invitation to an incredible organization called NSPRA

SPECIAL GUEST

Lesley Bruinton, APR

Public Relations Coordinator

Tuscaloosa City Schools, Alabama

Follow Lesley on Twitter: @lesleybruinton

Lesley’s Blog: https://modernretropr.wordpress.com/

Tuscaloosa City Schools Website: https://www.tuscaloosacityschools.com/

Facebook: https://www.facebook.com/TCSBoardofEd

Instagram: https://www.instagram.com/TCSBoardofEd/

Twitter: https://twitter.com/TCSBoardofEd - Check out the apple in the username!

YouTube: https://www.youtube.com/channel/UCK4DcaeOvhZF20b7MYOg0Hw

LinkedIn: https://www.linkedin.com/company/tcsboardofed 

USEFUL INFORMATION

Student artwork that includes the school logo

National School Public Relations Association (NSPRA)

Blog: How Adding Emojis Can Engage Your Social Media Audience

Video Tip: How Adding Emojis Can Engage Your Social Media Audience 

MORE RESOURCES

www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!

With all the uncertainty about school plans for the fall, you have a lot of work in front of you this summer. But what if you could dial in a solid plan for at least one aspect of your job – social media?

IN THIS EPISODE, ANDREA TEACHES

• A writing exercise to reflect on your social media strategy from last school year
• What social media metrics you should evaluate on Facebook, Instagram, and Twitter
• A simple way to add more Facebook fans to your page
• A method to develop your #1 goal for social media for 2020/2021

Andrea wants to hear about your goals for the new school year! You can...

Mention Andrea on Twitter: @AndreaGribble

Email her at [email protected]

USEFUL INFORMATION

Video K12PRtip on how to Invite Engaged Fans to Like your School Facebook Page

Video K12PRtip on How to Reach More People with your Facebook Posts (Without Paying for It)

Video K12PRtip on The FOUR Best Posting Times for Schools on Social Media

Ursula Mentjes’ book - One Great Goal 

MORE RESOURCES

www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!