The Digital Executive

Mastering the Art of Scaling Businesses: Nine-Figure Success Story with Founder Rich Feola | Ep 799


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In this compelling episode of "The Digital Executive," Brian Thomas interviews Rich Feola, a renowned entrepreneur and founder of Solar Exclusive and Ad-visory. Feola shares his journey from starting as a door-to-door salesman for a roofing company to becoming a nine-figure entrepreneur. His transformation began when he ventured into the world of financial advising, where he recognized the limitations of traditional marketing and began exploring digital advertising. This led to the birth of Solar Exclusive, a leading marketing firm in the solar energy sector, which generates a staggering 4 million dollars in monthly revenue.


Feola’s latest venture, Ad-visory, is where he imparts his vast experience to help other agency owners scale their businesses. Through Ad-visory, he has aided over 400 agency owners in tripling their revenue using his patented REAP (Residual Exponential Agency Process) method. He elaborates on the REAP process, emphasizing the importance of residual income and how restructuring his agency to integrate salespeople as account managers exponentially grew the business.

Rich's approach has garnered endorsements from industry heavyweights like Russell Brunson, Cole Gordon, and Alex Hormozi. He also touches on the importance of hiring strategies and team retention, highlighting his never having lost an employee due to his effective management techniques.

Feola concludes with advice for aspiring entrepreneurs in the clean energy sector and marketing agency field. He stresses the significance of starting as a generalist in marketing to gain diverse experience before niching down. For those interested in clean energy, he suggests exploring various opportunities within the sector, including residential, commercial, and utility-scale projects. Feola's story is not only inspiring but also a testament to the power of strategic thinking, innovation, and resilience in business.

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