In this podcast episode, I dive deep into the importance of specialization and niching down in the hair and beauty business. I explore how honing in on a specific area can lead to greater success, increased expertise, building trust and credibility with clients, and becoming an authority in your field. I also discuss the potential impact of eliminating less profitable services in favor of more lucrative ones, and how this can boost referrals and business growth. So join me as I share insights and advice on how to grow your salon business by embracing a niche and dominating a particular part of your price card. You won't want to miss out on the opportunity to elevate your business to new heights!