Matt Hobbs isn’t a marketing guy—he’s a land-clearing operator who figured out how to use Facebook like a weapon. In this episode, he breaks down the real reason his schedule filled up while others are still waiting on calls.

From posting breakdowns and workouts to building a referral network that includes his competitors, Matt shares how being human—not perfect—is what builds trust that wins jobs.

Takeaways:

✅ Stop hiding behind the equipment – Posting your face and voice is what makes people pick you over the other guy.

✅ Marketing doesn’t need to be polished – Just post daily, be honest, and show up. That’s it.

✅ Breakdowns make you relatable – Matt books more jobs by being real than by being flawless.

✅ Don’t wait to give back – Whether it’s Facebook advice or buying kids' shoes, giving keeps your head right.

✅ Build guardrails, not distractions – Matt shares how focusing on one goal helped him stop chasing shiny objects.

Why It Matters:If you think jobs are won only by price or polish, this episode will show you how real-world trust gets built—and why it matters more than any piece of gear.

Links:

➡️ Visit ARG Outdoor Services’ Facebook Page: https://www.facebook.com/profile.php?id=100094632253362

➡️ Shop Attachments: Build your business with the right attachments. ⁠https://www.skidsteernation.com⁠

➡️ Marketing Help: Marketing built for blue-collar contractors. ⁠https://getthrottledup.com/