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Nicholas White grew up around excavation.

His father has been in the dirt business his entire life.

He waited until he was almost 40 to join him — and it took a vaccine mandate to finally make it happen.

Most guys in excavation started young. Nicholas took the long way around — machinist, CDL trucker, Coca-Cola driver, nuclear journeyman machinist at a US Navy shipyard, engineering technician. Then COVID hit, the shipyard issued the mandate, and the decision he'd been putting off for 25 years got made for him.

He bought a John Deere 200D, called his dad, and they built WPM Excavation in southern Maine from the ground up.

TAKEAWAYS:

✅ The Career Nobody Expected — Nuclear journeyman machinist. Engineering technician. COVID mandate. That's what it took to finally get Nicholas into the excavator full time.

✅ Working With Your Father — His dad is 70, still putting in 10-12 hour days, and owns four of the six excavators. The dynamic took years to get right.

✅ The Job He Should've Walked Away From — He tried to make bad materials work on a pond job. Customer was unhappy. Here's what he learned and what he does differently now.

✅ "I Trained My Competition" — The 17-year-old he hired, developed, and eventually lost to the GC across the street.

✅ Low Overhead as a Moat — In a saturated local market, keeping costs lean is the strategy that lets you outlast the guys who overborrowed.

LINKS:

Try TULBOXX Free — First 5 estimates free, no credit card: www.tulboxx.com

➡️ Follow Nicholas — WPM Excavation: www.wpmexcavation.com

➡️ Shop Attachments — Skid Steer Nation: https://skidsteernation.com/

➡️ Contractor Marketing — Throttled Up: https://www.getthrottledup.com

He lost $4K over one line of missing wording. Not bad work. Not bad equipment. Just one mistake in a contract.

Daniel jumped into excavation young with “$10K and a dream”… but commercial work hit him hard. One missed detail in a bid cost him thousands—and that was just the start. This episode is about what actually happens when you move into commercial site work: slow pay, tight margins, and contracts that can bury you if you’re not careful.

Takeaways:

✅ You’re not losing money on dirt, you’re losing it on wording. One missing “budgetary” note cost him $4,000. Contracts matter more than the machine.

✅ Commercial jobs don’t pay fast, plan for it. 45-day waits with $50K–$80K floating out there will choke you if you’re not ready.

✅ Your reputation gets you in, your paperwork keeps you alive. Word of mouth got him commercial jobs. Contracts almost took him out.

✅ Give customers 3 options and stop getting shopped. Good / Better / Best pricing helped him close more residential jobs without competing on price.

✅ Being a great operator won’t scale your business. The real test = can your company run without you? He calls it the “2-week test.”

Why it Matters: If you’re moving into commercial excavation or site work, this is the stuff that decides if you stay in business.

Links:

➡️ Visit DMS Excavation’s Facebook Page – Follow Daniel Snell’s excavation journey. https://www.facebook.com/dmsexcavation

➡️ Build your business with the right attachments. Shop Attachments at Skid Steer Nation: https://skidsteernation.com/

➡️ Marketing built for contractors. Marketing Help at Throttled Up: ⁠⁠⁠⁠https://getthrottledup.com/

He was mowing customers’ lawns… after finishing their job.

Not charging for extras… because he liked them.

That mindset almost killed his margins—until he flipped to utilities.

Cody Cocas went from small residential jobs to multi-million dollar utility contracts in under 18 months—but not the way most guys think. The turning point wasn’t more leads or better equipment. It was realizing that being “a good guy” in residential work was costing him real money—and forcing a hard pivot into contract-based utility work that actually scales.

Takeaways:

✅ Stop “liking your way” out of profit – Cody admits he gave away work just because he liked customers, and it crushed margins early on

✅ Utilities = boundaries – Contract work (stormwater, drainage, energy) removed emotion and made pricing, scope, and payment predictable

✅ Relationships beat luck – His biggest opportunity came from a connection he helped years earlier that came back around when he needed it most

✅ You don’t need to know everything – Your job as an owner is removing roadblocks, not being the best operator or estimator

✅ Fix one problem at a time – Trying to clean up everything in your business at once leads to doing nothing well

Why It Matters:

If you’re stuck doing low-margin residential work or struggling to scale your dirt work business, this shows what it takes to move into real contract work that grows.

Links:

➡️ Visit TSF Construction’s website – Follow Cody Cocas’ excavation journey. ⁠https://thesavagefarm.com/

➡️ Build your business with the right attachments. Shop Attachments at Skid Steer Nation: ⁠⁠https://skidsteernation.com/⁠

➡️ Marketing built for contractors. Marketing Help at Throttled Up: ⁠⁠⁠https://www.getthrottledup.com⁠⁠

Most contractors complain about employees.John Seaman fired his entire crew in one day.What he built after that changed how his excavation company runs forever.

Running excavation crews in the mountains of North Carolina means steep slopes, landslides, and million-dollar homes sitting on unstable ground. John Seaman built his company around solving the jobs nobody else wants to touch.

But the real turning point in his business wasn’t a project — it was the day he fired his entire crew and rebuilt the culture from scratch.

In this episode, John breaks down how transparency with numbers, accountability in the field, and smarter scaling helped him grow a site development company that now handles complex projects across multiple states.

Takeaways:

✅ The Day He Fired EveryoneAfter coming back from a trip and realizing his crew had shut down work on their own, John fired the entire team and rebuilt the company culture from the ground up.

✅ Why Most Contractors Scale Too FastAdding a second crew before the first one runs independently can lose money on both crews.

✅ Saving Million-Dollar Homes on LandslidesJohn’s team is known for emergency slope stabilization projects — including saving a $23M home with a million-dollar retaining wall.

✅ Transparency With Numbers Changes EverythingEvery employee in his company knows what a job sells for, what it costs, and whether the company made money.

✅ The System Most Contractors IgnoreTracking time and knowing your real daily overhead can make or break an excavation company.

Why It Matters:

If you run an excavation, land clearing, or site work business, this episode shows how culture, systems, and financial discipline determine whether your company scales—or collapses.

Links:

➡️ Visit JC Property Professionals’ website – Follow John Seamans excavation journey. www.jcpropertyprofessionals.com

➡️ Shop Attachments at Skid Steer Nation: ⁠https://skidsteernation.com/ – “Build your business with the right attachments.”

➡️ Marketing Help at Throttled Up: ⁠⁠https://www.getthrottledup.com⁠⁠ – “Marketing built for contractors.

He went from renting a skid steer on weekends to landing $4 million in work in 60 days.But the real shift wasn’t equipment — it was systems.And the biggest lesson? Stop racing to the bottom on price.

Jack Eso of RoseBrooke Site Development breaks down how he scaled from a side hustle to a 10-man operation doing site work, utilities, concrete, and full residential packages in North Carolina. This episode isn’t about hype — it’s about margins, structure, and building a company that doesn’t fall apart when you step away.

If you’re tired of guessing at numbers, chasing every job, and feeling buried in your own business… this one hits home.

Takeaways:

✅ 50% Gross Profit Rule (Residential): Jack stopped chasing the “going rate” and built his pricing around what his business actually needs — not what competitors charge.

✅ $300K–$350K Revenue Per Employee: He tracks revenue per team member to know exactly when it makes sense to hire.

✅ Automated Sales Follow-Up: Email, voicemail drops, and video walkthroughs of estimates increased professionalism — and conversions.

✅ Outsourced Estimating = Time Freedom: Hiring a commercial estimating firm helped him land $4M in projects without becoming the bottleneck.

✅ Say No Early: Fiberglass pools? Done. If it doesn’t fit the system, it’s not worth the lesson.

Why It Matters:

If you're running crews, bidding bigger jobs, or trying to stop undercharging — this episode shows how to build real structure without losing control.

Links:

➡️ Visit Rosebrooke Site Development’s website – Follow his Jack Eso’s excavation journey.https://rosebrookelh.com/

➡️ Shop Attachments at Skid Steer Nation: ⁠https://www.skidsteernation.com⁠ – “Build your business with the right attachments.”

➡️ Marketing Help at Throttled Up: ⁠https://www.getthrottledup.com⁠ – “Marketing built for contractors.”

He walked away from a VP position with 208 employees.Bought one excavator. No real plan.Then learned the hard way that “booked out” doesn’t mean profitable.

Jeremy Whitson left a 21-year career in the automotive industry to build Whitson Farms Excavation from scratch. What he didn’t expect? That cash flow—not equipment—would be the real battle. In this episode, Jeremy breaks down commercial work, stormwater systems, estimating discipline, and why too much work nearly wrecked his company.

This one is about growth pressure, schedule chaos, retention checks, and building a team the right way.

Takeaways:

✅ Too Much Work Is Worse Than Not Enough – Overbooking commercial projects nearly cost him his reputation when rain delays stacked jobs on top of each other.

✅ Commercial = Cash Flow Discipline – 45–90 day pay cycles and 5–10% retention mean subs are often funding the project.

✅ Bid Like You’ll Win Every Job – Don’t throw numbers out hoping to land one. If you bid it, plan to execute it.

✅ Know Your Daily Break-Even – Insurance, fuel, moving equipment, bidding time—it all counts.

✅ Focus on What You’re Great At – He stopped doing septic installs himself and partnered instead. Efficiency beats ego.

Why It Matters:

If you’re running excavation, utilities, or site work, this episode will sharpen how you think about growth, estimating, and protecting your reputation in commercial projects.

Links:

➡️ Connect with Jeremy Whitson – Follow his excavation journey. https://www.facebook.com/wfexcavationco

➡️ Shop Attachments at Skid Steer Nation: https://www.skidsteernation.com – “Build your business with the right attachments.”

➡️ Marketing Help at Throttled Up: https://www.getthrottledup.com – “Marketing built for blue-collar contractors.”

Running a contracting business in a small town isn’t glamorous—and Sheldon Gould doesn’t pretend it is. With over 25 years in lawn care, snow removal, land leveling, and property maintenance, Sheldon shares what it actually takes to survive when competition is tight, prices keep climbing, and growth feels slow.

This episode is for contractors who are still showing up every day and wondering how to build a business that lasts. 

Takeaways:

✅ Longevity beats hype: Why staying profitable and trusted for decades matters more than fast growth

✅ Small towns come with real limits: He breaks down what competition, undercutting, and pricing pressure look like when your market is under 1,000 people

✅ Growth doesn’t mean more machines: Sometimes one attachment or service tweak beats buying a whole new fleet

✅ Why “local recognition” works better than big marketing numbers: How a few hundred local followers outperform thousands of random views.

✅ Calculated risk vs. blind risk: Expanding only after demand shows up—not before—can keep you alive long enough to grow.

Why It Matters:

If you’re grinding in a small market, feeling stuck, or wondering why growth feels harder than it should—this episode proves you’re not broken, and neither is your business.

Links:

➡️ Check out Sheldon Gould’s S&N Custom Lawn Care Facebook Page:⁠⁠ https://www.facebook.com/sheldon.gould.9

➡️ Shop Attachments: Build your business with the right attachments. ⁠⁠⁠⁠⁠⁠⁠https://www.skidsteernation.com⁠⁠⁠⁠⁠⁠⁠

➡️ Marketing Help: Marketing built for blue-collar contractors. ⁠⁠⁠ ⁠https://getthrottledup.com/

Most excavation and heavy civil contractors don’t fail because of bad work—they fail because of poor cash flow, bad equipment decisions, and overcomplicated growth.

In this episode, Nate Morello breaks down how he’s built a lean excavation business by focusing on payment schedules, job rhythm, and technology that replaces labor instead of adding overhead. If you’re running municipal, commercial, or excavation work and feel like the business is starting to control you, this episode will hit close to home.

Key Takeaways:

✅ Cash flow beats contract size: Nate explains why payment schedules, retainage, and holdbacks matter more than landing “big” municipal jobs.

✅ Technology should replace labor, not add stress: Grade control, rotators, and attachments only work if they fit your operation—not because someone else has them.

✅ Don’t buy gear for ego: Nate breaks down how screener buckets, rotators, and attachments paid off only because they matched his workflow.

✅ Rhythm over perfection: Over-perfecting jobs kills momentum—focus effort where the customer actually sees value.

✅ Time is the real cost: Renting, hauling, waiting, and delays quietly eat profit faster than most operators realize.

Why It Matters:

If you’re trying to grow without losing control—or wondering why the work feels harder even though you’re “busy”—this episode shows how experienced operators think long-term.

Links:

➡️ Check out Nate Morello’s MC Build Facebook Page:⁠ https://www.facebook.com/mcbuildnh

➡️ Shop Attachments: Build your business with the right attachments. ⁠⁠⁠⁠⁠⁠https://www.skidsteernation.com⁠⁠⁠⁠⁠⁠

➡️ Marketing Help: Marketing built for blue-collar contractors. ⁠⁠⁠ https://getthrottledup.com/

Richard Piendak didn’t just survive five decades in paving—he built, scaled, sold, and then kept working anyway. In this episode, Richard breaks down the hard-earned lessons most contractors only learn the expensive way: when to grow, when to slow down, and why simplicity beats size.

If you’re trying to build a business that actually lasts—and doesn’t burn you out—this episode will hit home.

Takeaways:

✅ Scale exposes cracks – Growth doesn’t fix problems; it magnifies them. Bad systems and weak leadership show up fast when you add people.

✅ Employees make or break the business – Richard explains how treating crews like family (and testing skills, not resumes) built loyalty and consistency.

✅ Debt isn’t the enemy—bad decisions are – He shares how avoiding smart debt early slowed growth, and what he’d do differently today.

✅ Build to sell, even if you never do – Clean books, solid processes, and real leadership are what made his exit possible.

✅ Be a warrior, not a worrier – One mindset shift that carried him through recessions, oil embargoes, and 20% interest rates.

Why It Matters:

This episode is a masterclass for excavation, paving, and hardscape owners who want long-term stability—not just more jobs and more headaches.

Links:

➡️ Check out Richard’s Paving Inc Facebook Page: https://www.facebook.com/KingofPaving

➡️ Shop Attachments: Build your business with the right attachments. ⁠⁠⁠⁠⁠https://www.skidsteernation.com⁠⁠⁠⁠⁠

➡️ Marketing Help: Marketing built for blue-collar contractors. ⁠⁠⁠https://getthrottledup.com/

You’ve probably underbid a job, got halfway through, and realized you’re working for free. Caley Stecker from C & C Land Management (Holden, Missouri) lays out exactly how he stopped doing that — and why most contractors stay stuck because they’re scared to price like a real business.

This episode isn’t a “feel-good” story. It’s a straight-up playbook on pricing, scope control, customer expectations, and running your schedule without chaos owning you.

Takeaways:

✅ If you’re not a little nervous about your price, you’re probably too cheap. Caley explains why contractors leave money on the table trying to “stay competitive.”

✅ Hourly work punishes you for getting good. He breaks down why day-rate pricing protects your profit even when you get faster and more efficient.

✅ Your quote should include what you won’t do. Caley started adding “not included” items (seed, straw, sod, etc.) after getting burned by customers assuming extras.

✅ Add clauses for reality (rock, soil conditions, water table, etc.). He even built a “suitable soil conditions” clause so the job stops until a real conversation happens.

✅ Stop calling yourself a “small business.” Caley explains how the words you use shape how customers treat you — and how you treat yourself.
Why it Matters:

Because in excavation and land work, profit disappears fast when you guess pricing, stay vague on scope, or let scheduling chaos run your week.

Links:

➡️ Check out and follow C & C Land Maintenance LLC’s Facebook Page: https://www.facebook.com/profile.php?id=100086860041430

➡️ Shop Attachments: Build your business with the right attachments. ⁠⁠⁠⁠https://www.skidsteernation.com⁠⁠⁠⁠

➡️ Marketing Help: Marketing built for blue-collar contractors. ⁠⁠https://getthrottledup.com/