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You’ve probably underbid a job, got halfway through, and realized you’re working for free. Caley Stecker from C & C Land Management (Holden, Missouri) lays out exactly how he stopped doing that — and why most contractors stay stuck because they’re scared to price like a real business.
This episode isn’t a “feel-good” story. It’s a straight-up playbook on pricing, scope control, customer expectations, and running your schedule without chaos owning you.
Takeaways:
✅ If you’re not a little nervous about your price, you’re probably too cheap. Caley explains why contractors leave money on the table trying to “stay competitive.”
✅ Hourly work punishes you for getting good. He breaks down why day-rate pricing protects your profit even when you get faster and more efficient.
✅ Your quote should include what you won’t do. Caley started adding “not included” items (seed, straw, sod, etc.) after getting burned by customers assuming extras.
✅ Add clauses for reality (rock, soil conditions, water table, etc.). He even built a “suitable soil conditions” clause so the job stops until a real conversation happens.
✅ Stop calling yourself a “small business.” Caley explains how the words you use shape how customers treat you — and how you treat yourself.
Why it Matters:
Because in excavation and land work, profit disappears fast when you guess pricing, stay vague on scope, or let scheduling chaos run your week.
Links:
➡️ Check out and follow C & C Land Maintenance LLC’s Facebook Page: https://www.facebook.com/profile.php?id=100086860041430
➡️ Shop Attachments: Build your business with the right attachments. https://www.skidsteernation.com
➡️ Marketing Help: Marketing built for blue-collar contractors. https://getthrottledup.com/
By Ryan Deemer4.9
4040 ratings
You’ve probably underbid a job, got halfway through, and realized you’re working for free. Caley Stecker from C & C Land Management (Holden, Missouri) lays out exactly how he stopped doing that — and why most contractors stay stuck because they’re scared to price like a real business.
This episode isn’t a “feel-good” story. It’s a straight-up playbook on pricing, scope control, customer expectations, and running your schedule without chaos owning you.
Takeaways:
✅ If you’re not a little nervous about your price, you’re probably too cheap. Caley explains why contractors leave money on the table trying to “stay competitive.”
✅ Hourly work punishes you for getting good. He breaks down why day-rate pricing protects your profit even when you get faster and more efficient.
✅ Your quote should include what you won’t do. Caley started adding “not included” items (seed, straw, sod, etc.) after getting burned by customers assuming extras.
✅ Add clauses for reality (rock, soil conditions, water table, etc.). He even built a “suitable soil conditions” clause so the job stops until a real conversation happens.
✅ Stop calling yourself a “small business.” Caley explains how the words you use shape how customers treat you — and how you treat yourself.
Why it Matters:
Because in excavation and land work, profit disappears fast when you guess pricing, stay vague on scope, or let scheduling chaos run your week.
Links:
➡️ Check out and follow C & C Land Maintenance LLC’s Facebook Page: https://www.facebook.com/profile.php?id=100086860041430
➡️ Shop Attachments: Build your business with the right attachments. https://www.skidsteernation.com
➡️ Marketing Help: Marketing built for blue-collar contractors. https://getthrottledup.com/

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