Series Two

In this reposted episode of #TheNewAbnormal I interviewed Matt Rivitz, founder of the activist community "Sleeping Giants". 

(He's also a freelance copywriter - his past jobs inc being Creative Director of TBWA/Chiat/Day and Senior Copywriter at Goodby Silverstein & Partners).  

After witnessing the public rise of racism and sexism in the media and social media in 2016, he started Sleeping Giants, a crowdsourced campaign dedicated to advertiser safety and responsibility in the digital age. 

It now has an international network of Sleeping Giants chapters in numerous countries and territories including Australia, Canada, Brazil, and across the EU. In year three, Sleeping Giants is continuing its mission for brand safety and responsibility by working directly with advertisers to help them understand and navigate this complex and ever-changing media environment. 

Therefore, Matt and I discuss his inspiration for setting up the Sleeping Giants community, and issues relating to social trust, brand transparency, corporate responsibility, misinformation and disinformation. 

Oh - and the issue of 'moral neutrality' for brands and those working to promote them...