Maven Marketing with Brandon Welch

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Milton Wright was an Indiana frontier man. Though his days were dominated by the tumultuous tasks of farm life in the 1800s, he read every book he could get his hands on. 

With his father’s core values as a foundation, he persistently pursued righteousness. He was an uncommon voice for the abolishment of slavery, ignoring the ridicule and rejection that came with that stance. 

But he knew his purpose, and he lived it relentlessly. 

Susan Catherine Koerner also never knew how to be normal. Breaking all of the gender rules of her time, she forged a path to college, studying literary arts. But her genius surpassed even that boundary. 

Her uncontrollable curiosity drew her to the inner workings of her father’s carriage shop, where she learned tools, and honed mechanical skills that would be unparalleled even by today’s standards for her gender. She was the undoubted handy “man” of her family, building appliances and teaching children how to make their own toys in her “free time.”

After a long, methodical courtship, Milton proposed to Susan and they started a family. 

With the ingenuity, confidence, and grit we can observe in these two, it is no surprise that they would go on to raise remarkable children, two of whom changed the world you and I live in forever.

As we like to tell it, the foundation of uncompromising character and courage instilled by their parents, Orville and Wilbur Wright fought headwinds of physics, public doubt, and the beaches of Kitty Hawk, to bring the first airplane and world of aviation to life.

History, and Smithsonian, articulates this story as if it were an inevitable, destined path;

Of course extraordinary people come from extraordinary upbringings. 

Of course they had remarkable parents!

It’s easy and fun to admire the foundation of self-made men in hindsight. 

But this week as I read countless stories of the ones who built the country and world we live in, I have one resounding conclusion;

They had access to the same motivations that you and I do.

They simply didn’t stop to worry if others thought they were “on to something;” they already knew it.  

They took what they could from the world around them, and pursued their vision of excellence with unbridled curiosity. 

Here’s the part nobody talks about:

Wilbur and Orville took inspiration from things that seem extraordinary to you and I, but were very ordinary to them. 

They had no idea they were weird.

Neither did George Washington, Thomas Jefferson, or Abraham Lincoln. 

None of the men whose words label our buildings, fill our textbooks, and dominate our nostalgic recounts of history believed they were special at the time.  

History and Hollywood always boil out the ordinary parts of the story. 

But the ordinary of the story is important because, without it, greatness would be unattainable by the common man. 

I believe I am ordinary. 

I believe you are too.

But through the lens of history, only our “extra” ordinaries will be observed, so long as we have the courage to pursue them. 

And the coolest part of all, is that you get to choose what those extras are. 

They are all around you, my friend.

Regardless of who your parents are, what school you went to, what friends you have around you, or how much money you have in the bank…

You are at the right place, the right time, with the right people.

And You are definitely “on to something.” 

But you already knew that, didn’t you?

Keep on going. 


BW

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2024 isn't looking like an easy street.

With an anxious public, a fluctuating economy, and a noisy election year ahead, it has never been more important to rise above the noise.

No matter the size of your budget...

No matter the media you choose to use...

Your biggest possible leverage to get more out of your marketing is the message you use in your ads.

Today, Brandon and Caleb teach you how to build a strategic message that stands out from your competitors and persuades the public to want to buy from YOU.

If you wish to grow a business next year, this week and next week's episodes may be the most important advice we could give you!

Listen and profit.

- BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

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But when are you at your best?

You have more than you’ve ever had before.

But when are you at your best?

You’re traveling to exciting new places, meeting interesting people.

But when are you at your best?

You have freedom and new friends.

But when are you at your best?

Look back on your best seasons.

Look at the people you want to be like.

Look at the version of you that you want to be like. 

When are you at your best?

When this is the question being asked, a breakthrough is never very far away. 

I have learned:

• I am at my best when I seek to understand more, not to have more
• I am at my best when I choose to be happy about the hard work
• I am at best when I prioritize conversations with my wife
• I am at my best when I go out of my way to be challenged
• I am at my best when I go out of my way to be around stronger people than me
• I am at my best when I eat and sleep well
• I am at my best when I start my day early
• I am at my best when I start my day with truth
• I am at my best when I pray for wisdom and discernment
• I am at my best when I seek to look at people as a loving, forgiving God would look at them

I am at my best when I realize that my best is usually a few choices away.

I believe you are, too.

Suppose I’m right… What would those choices be?

And… what are we waiting for?

Cheers,

BW

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Building a business is hard.

Building a wildly profitable business is even harder.

Building a wildly profitable business with your spouse while keeping an incredible marriage is possibly the hardest of all.

Randy and Dee Milby have done all three of these things from the ground up, and today, they are sharing their secrets with you:

- How they started with nothing and built a multi-million dollar business.

- How they overcame competition, became a household name, and tripled the value of their average customer.

- How they communicate, solve problems, and maintain a happy marriage working together every day, and with other family members.

There is so much goodness in this one, my friends. 

Don't miss out!


Watch the ads (tomorrow marketing) that made Randy & Dee a household name: 

https://www.youtube.com/playlist?list=PLT2L1HXG4SwJdDL1Qlpwij7SKGDgqJPCI


Host: Brandon Welch
Co-Host: Megan Ellis
Executive Producer: Carter Breaux
Audio/Video Producer: Nathan Modl

Our Website: https://frankandmaven.com/
Buy Our Book: https://www.amazon.com/Maven-Marketer-Advertising-Legendary-Business/dp/1735846708

Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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The truth will set you free.

And the truth is that you are not too late…

You are not too old…

You are not too poor…

You are not too inexperienced…

You are not too far removed…

You are not too out of shape…

You are not too far apart from each other…

You are not too broken…

You are not too alone…

… to make a move toward the exact things you want. 

The truth is that, if you have a pulse, there are a million things going for you, and only a handful of things against you.

Start your day with that truth, and more truth will show up for you. 

If you could suddenly see the version of you that believed that, and acted on that truth every day for a year, it would blow your freaking mind.

That person is out there. Let’s go find them. 

You are not even close to being done.

👊🏻👊🏻

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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00:00 Intro
00:35 Buying Media with the Right Mindset
04:01 The Benefits of Committing to a Station
08:06 What are Posting Standards and why are they Important?
12:17 Recap
12:36 Managing your Ad Spend after it's been Placed
13:10 Keep An Eye out for Special Spots
14:33 Know When to Change Your Ad
16:08 Auditing your Station
17:51 Recap
19:50 Should You Take Advantage of Rotation Packages?
 24:22 When to Take Advantage of Digital Added Value
 27:01 Final Rundown


Host: Brandon Welch
Co-Host: Megan Ellis
Executive Producer: Carter Breaux
Audio/Video Producer: Nathan Modl

Our Website: https://frankandmaven.com/
Buy Our Book: https://www.amazon.com/Maven-Marketer-Advertising-Legendary-Business/dp/1735846708

Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

“He’s living the big dream!” I heard crackle through the headset.

He could see the smile on my face 1,000 ft below.

I had scored my first cross-country helicopter flight, and with that, a giant stepping stone towards my dream.

Or, as Mark called it, “The Big Dream.”

We were making the radio call for final approach to our destination; the maintenance facility in Oklahoma, and I got to tag along (for free) on a flight training that I could in no way have afforded on my own.

As we landed, I could see that they all were excited for me. 

“Well, how does it feel?” They asked as the blades spun down and I climbed out of the student seat. 

I was the kid who had been hanging around the airport for the past 5 years, embarrassingly eager to talk with a pilot, catch a glimpse of the cockpit, and one day, maybe just one day, score a chance to fly. 

Thanks to Mark and Joanne, this was finally my day. 

After we landed, I was introduced to Jerry, Derrick, Lisa, and Glen; all people who were living my big dream; flying around the world and building incredible companies.

They told me how they’d also dreamed of flying since they were young.

They explained how they’d gone from having nothing to starting businesses, flying themselves all over the world, and having more fun than most people ever think possible. 

They reassured me that even when it seems impossible, passion will prevail.

They invited me back.

They checked in on me.

They went out of their way to send me business opportunities to help fund my big dream.

They nudged me through the next 12 years with reminders to “keep going.”

And on March 21st of 2023, they sent resounding celebration as I held the freshly printed license in my hand and finally claimed the title of “helicopter pilot.”

At the time, I didn’t realize how I’d gotten so lucky, but in hindsight, I learned three life-changing lessons:

1. Your big dream is worth pursuing. It’s worth talking about. It’s worth sharing.
2. There are people who care about your big dream as much as you do, and you will meet them as long as you keep showing up. 
3. Your big dream will happen so long as you have the courage to stay embarrassingly eager. 

Since then, I’ve never stopped asking everyone I meet,

“What’s the big dream?”

And with that, I would ask you,

What is yours?

Cheers,

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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From the moment you open your eyes each morning until the moment they close again, you tell yourself stories.

Those stories direct your thoughts and actions for the day.

The stories and actions you repeat over and over remain with you the next morning, and then the next morning after that. 

Mornings turn into weeks, then months and years.

And before you know it those stories add up to who you believe yourself to be. 

You ponder the good, the bad, the scary, and the undone. 

You walk around with an identity that never quite seems complete. 

Then one day, your life comes to a close. 

And then the story telling is left to the ones you leave behind. 

They tell a lot of stories too. 

Wonderful ones.

Stories that capture your best and most loving qualities.

And something else beautiful happens…

All of those fears you had. 

All of the tears you shed. 

All of the times you stubbed your toe… 

Those stories die with your body. 

Miraculously, only the good stuff stays alive.

Can I share something deeply personal with you?

I think those stories are the ones that God has been telling about you all along.

I think those stories are the ones that mattered all along.

I think those stories are the ones we should wake up, and fall asleep telling ourselves. 

Because at the end of your life, your goodness wins.

The bad fades. 

And the only tragedy about that is that you aren’t around to see how incredibly powerful that is. 

So don’t wait, my friend. 

Lean into the good stuff. 

It doesn’t have an expiration date, but you do.

Wake up with the good.

Sleep with the good.

Do more of the good.

It’s what  mattered most anyway. 

Cheers,

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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Your phone rings. Your door gets knocked. Your email inbox is full to the brim with…

Advertising Sales folks!

They all want the best for you. They have big ideas for growing your company.  

But your budget simply won’t support them all. 

So how do you choose the right one?

How do you get the best deal?

Brandon and special guest Megan Ellis share their top tactics for negotiating media over the last decade and some simple moves you can make to get the most for your money.

This episode will save (and make) you BIG money. 

 Don’t miss it!

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a