Maven Marketing with Brandon Welch

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When it comes to video, which advertising platform is the best? Is broadcast dying? And how do you make sure your ads don't get lost in a noisy election year?

Brandon and Caleb share case studies from two $50k ad budgets and a formula you can use to determine which media is best for you.

Start your 2024 advertising budget off on a solid foot with these time-tested principles!

00:00 Intro
01:23 Switching your Advertising Budget during an Election Year
02:15 Example Company
03:20 What are you trying to make happen?
08:56 Math & Media Buying
11:56 Let's Talk About Targeting
16:02 When Digital Trumps Traditional
18:01 Why Consistency is Your Best Friend
22:45 Isn't Broadcast Marketing Dying?
24:09 How to Get The Best Advertising Deal in an Election Year
27:34 Recap

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nathan Modl

Our Website: https://frankandmaven.com/
Buy Our Book: https://www.amazon.com/Maven-Marketer...

Instagram: https://www.instagram.com/frankandmav...
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/fran...

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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You and Your North Star

A missed opportunity.

An unexpected bonus.

A rude family member.

A reunion with an old friend.

A rock star team member decides to leave.

A stack of money flashed in front of your face.

Circumstances are the winds and waves on the ocean of life.

Sometimes they’re at your back. 

Many times they’re roaring in your face. 

They can bounce you around.

They can bob you up and down.

But they can only stop you if you take your eyes off of your North Star. 

You do have a North Star, don’t you?

A guiding light?

A standard of character?

A non-negotiable standard?

A mission? 

A destination worthy of struggle?

A mountain you’re willing to die on?

Good. 

That North Star is the only thing that will save you.

Surfers get high on a wave of luck and lose all direction. 

Drifters float every which way without a care.

Drowners sink in their doubt with even the slightest mention of bad news. 

None of these people get where they’re trying to go because they are victims of the forces that act on them.

But you aren’t a surfer, drifter, or a drowner. 

You are not a victim.

You are a navigator.

Navigators plan for the best and adjust for the worst.

Navigators know that “off course” is a stepping stone, never a state of mind.

Navigators get kicked in the teeth, get right back up and say,

“Is everyone alive?”

“Good. Now turn that rudder back to the star.”

Back to the star, my friend. 

Your course and the shortest path to your destination lies beneath that star. 

Beautiful things await you there.

Never mind the distractions along the way.

Onward, ho.

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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Shiny Objects bombard you every day with the promise of changing your life. 

They come in the form of fad diets, apps, new services, and the latest, greatest version of the devices that run your life. 

Few deliver the impact as promised, but AI is different.  

Its implementations appear to be endless, and therefore, so does the learning curve. 

Today, Brandon and Carter discuss how AI is impacting marketing and the questions you should be asking to see if it belongs in your business growth plan. 

This one goes deep, but we promise you don't have to be a nerd to walk away with valuable insights!

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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In life you will encounter three types of people:

1. People who love you no matter what
2. People who hate you no matter what
3. People who are undecided

Our culture rewards people who are confident, self-assured, and have a “winner” mentality.

And with that, it’s fashionable to say, 

“Screw the haters.”

“You’re either for me, or against me”

“I can’t wait to slam this back in your face.”

Those words will jolt you with energy.

Those words will hide your insecurity, for a moment. 

But those words, my friend, will never actually change anything.

If you wish to move mountains during your short stay on this planet, what you need instead is a catalyst for change. 

A chemically reactive ingredient.

An incendiary charge. 

A shock-the-hell-out-of-them disruption. 

It’s name is love. 

And in the presence of hate, it becomes explosive. 

It re-wires the energy equation.

It demands a different outcome.

It demands that something bigger than both of you wins. 

Love the haters.

New paths will emerge. 

A whole new level of confidence will consume you.

And people you never thought cared will show up to help you in your mission.

This is what real winners are made of.

This is what you are made of. 

And I’m certain, it’s the most fashionable thing of all.

Cheers,

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

There are exactly 100 days before the end of the year.

What would you like to be true about your life on January 1, 2024?

Are you stronger?
Lighter?
More confident?
Working somewhere new?
Stronger in your marriage?
Less dependent on a drug, or a person?
Closer with God?
Better at managing your time?
More present with your kids?
A better steward of your money?
A helicopter pilot?
A Pilates instructor?
A guitar player?

New year’s resolutions rarely work.

But baby steps always do.

The three pillars of mindset change are:

Commitment
Consistency
Coachability

When you are:

1. Committed- It is no longer a daily choice. You have already decided that you will have the thing you want. 

2. Consistent - You show up in the same way in the same place at the same time every day to make progress. Do not wait to feel “good” or ”inspired.” Your emotions and energy will fail you. Your discipline never will.

3. Coachable - You are open to a new way, a new process, guidance from someone who’s been there. If “your way,” worked you’d probably already have the thing you want.

☝️Any significant progress in my life has come from this method. No others have worked. 

I became a musician, forged an amazing marriage, built a company, got two pilot licences, and wrote a 60,000-word best-selling book because of this.

I have also failed at many, many more endeavors than I’ve attempted. And you know what was true every time I failed?

I wasn’t committed, consistent, or coachable.

You’ll be amazed at how far you can go with 100 baby-steps and this mentality.

Choose your outcome. 
Show up every day.
Swallow your pride and be open to help.

This is the way ☝️.

So what’s it gonna be?

You ready?

100 days, my friend. Let’s Go!!!!

BW”

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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The life of an average salesperson is a roller coaster. You can close a big deal, have a record week, and then plummet into a record drought.   
 
But the problem isn't the profession of sales; it's the lack of professionalism in the sales process.
 
In this two-part series, Brandon shares 12 tactics that will make you a highly effective sales professional, earning an ever-growing list of loyal, committed,  profitable customers.  
 
If you are any part of a sales-driven organization, you don't want to miss this!

00:00 Intro
03:00 How to Improve Your Cold Calling Game & Close Rates
05:00 Stats on Sales You Need to Hear
07:45 The Power of a Phone Call
10:30 How You Can Use The 'Milk Route'
15:30 The Power of The News Drop
17:20 Saw This, Thought of You
20:40 Why You Need an Inside Champion
25:40 The Rest of The Tactics Are....

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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You and Your Imposter Syndrome

Have you ever looked at a person and wondered,

“How in the world have you accomplished so much?”

Have you ever felt dwarfed by the idea of achieving their success?

Felt incapable?

Unworthy of your own achievements?

Not sure what next step to take?

Congratulations.

You are perfectly healthy.

And you are suffering from a perfectly normal disorder known as Imposter Syndrome. 

Imposter syndrome is the devil on your shoulder who whispers

“Your luck is about to run out.”

“You better make everything perfect or you’re going to lose all respect.”

“You’ll never be as good as your heroes.”

You’ve heard those voices too, haven’t you?

Imposter syndrome tried to keep me from:

1. Asking out the girl that became my wife and my forever best friend. 
2. Having our 2nd, 3rd, and 4th child.
3. Starting a life-changing company that has blessed my family and others beyond measure
4. Becoming an airplane and helicopter pilot
5. Finishing a book that became a best-seller
6. Starting this podcast

Currently, there are at least three more dreams that imposter syndrome is trying to knock the wind out of.

And I guarantee, despite your immense talent, imposter syndrome is trying to keep you from your next breakthrough as well. 

I don’t have an answer as to why we do that to ourselves. And I don’t think our illness will fully ever go away.

But I have learned there are three things that will squarely kick it in the shins:

1. Truth
2. Celebration
3. Good Company

Truth, Celebration, and Good Company are the angels on your other shoulder and the wings that will fly you to your next big thing.

Start your day with the truth. Reflect on what you’ve been given. Thank God, and if you are breathing, know that it was no accident you’ve been given what you’ve been given.

Celebrate. Rejoice. And give share the glory with your people when you reach a milestone, no matter how big or small.

And please, keep good company for yourself. Leave the haters at the curb. And then drive 300 miles out of your way to spend two hours with someone who truly believes in you if that’s what it takes.

Truth. 

Celebration.

Good Company.

I’ll see you at the party.

Cheers,

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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The cheapest customer to earn is the one you already have.

We call this the "yesterday customer," and they are the most overlooked, underutilized customer in all of small business advertising.

With even a tiny bit of effort with your yesterday customers, you can remind them of all the wonderful things you helped them achieve, inspire them to come back and bring their friends and family to your door ready to buy from you. 

And email marketing is the fastest, most affordable way to make it happen.

But:

How often should you be sending emails to your list? 

Do people get turned off by your emails?

What should you be saying to your list?

What metrics should you pay attention to?

What tools should you use?

Brandon and Caleb share the most successful tactics and lessons learned from sending over 10,000 emails in our agency's history. 

Tune in to learn how to turn up the flow of your repeat business and capitalize on the powerful group of people who already know, like, and trust you!

00:00 The Biggest Thing You Need to Know
00:35 Intro
01:40 How Often Should You Send Emails?
06:00 What is a Good Open Rate?
07:46 A Story of Success
09:00 Remind Them They Made a Good Decision
11:20 You've Got Your Own Radio Station
15:40 The Five Questions You Should Be Asking
18:15 Measuring Your Unsubscribe Rate
20:00 Subject Lines and Open Rates
22:25 Are You Having Fun?
24:00 The Four-Part Formula to a Good Message
26:10 Adding Value In New and Exciting Ways
34:20 Free Swag, Anyone?
35:30 The Best Tools For Your Email
37:00 Outro

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nathan Modl

Our Website: https://frankandmaven.com/
Buy Our Book: https://www.amazon.com/Maven-Marketer-Advertising-Legendary-Business/dp/1735846708

Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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The Evidence is Overwhelming 

“Well, it was good while it lasted.”

“I feel like I’m going backwards.” 

“I thought I had it figured out, but I guess I was wrong.”

These are the versus of struggle. 

I’ve heard them being sung a lot lately. 

Have you?

Do you know someone who has found themself in a rut?

The most powerful thing you can do for them in this moment is to help them build up a mountain of truth. 

Here is a script you can use, and it will work like magic:

"My friend, Doubt is almost always fake news for your brain. 

And the thing is, your brain doesn’t know the difference in fake news and real news, unless you force it to see the difference. 

If not managed, doubt creates a false belief, which creates false thoughts and feelings, which lead to the wrong actions, which lead to poor results. 

That sounds bad. But it gets even worse.

The poor results you get from false beliefs, then fuel more false beliefs. 

The cycle repeats, and that’s when a person feels like they can’t do anything right. 

I think this might have something to do with the rut you're in

Truth, on the other hand, creates true thoughts and feelings, which lead to better actions, which lead to better results.

And better results lead to better beliefs. That cycle will also repeat as soon as you set it in motion. 

Truth is the evidence that you are not doomed, and in fact, you have everything you need to take the next step. 

From experience, I can tell you with confidence:

When you start your day with truth, and you go looking for the evidence that you have everything you need, miraculous things happen. 

And after a troubling event, going back to the truth always pulls you to the next best decision.

It goes like this:

1. What is true right now?

You are not alone. 

2. What else is true?

You have solved problems much bigger than this.

3. And what else is true?

You have tools, people, and Google to help you.

4. What else?

What you have tried so far didn’t work, but you are not even close to being out of chances.

5. Anything else?

Tons of people believe in you. God believes in you. You live in America. You are never done until you decide you’re done. 

The evidence is overwhelming my friend.

All you have to do is spend a few minutes looking at it. 

What are you waiting for?"

Cheers,

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a