Maven Marketing with Brandon Welch

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Do you want a lifetime of awesome customers?

Would you like to improve your profitability more every year?

Do you want your work to be continually fun and rewarding?

You need a tribe!

Dive in for our top five tactics for tribal marketing so you can build a steady stream of outrageously loyal customers.


00:00 Teaser
00:20 Intro
00:45 Today's Topic is...
03:20 What Demographics Fail to Consider

09:00 What is a Tribe?
10:15 The Five Tactics for Tribal Marketing
11:15 How to Invite People to Your Tribe
15:25 How to Create a Leader
20:55 Establishing Tribal Language
33:40 Hold Your Own Tribal Meetings
37:20 Reminding Them of Who They Are

41:15 Now... Today's Question
44:45 Speaking to Multiple Different Tribes
50:45 Creating Separate Channels for Each Tribe?
51:45 Outro

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nathan Modl

Our Website: https://frankandmaven.com/
Buy Our Book: https://www.amazon.com/Maven-Marketer-Advertising-Legendary-Business/dp/1735846708

Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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Your Work, Your Play, Your Love and Your Religion

At your next stoplight, look to your left and your right. 

There’s a good chance you’ll see someone with their shoulders to their ears and eyebrows pulled down over their nose. 

In your next grocery line, look in front of and behind you. There’s another good chance you’ll find the same person. 

And if you didn’t see one of these people, go look in the mirror because there’s a good chance it’s you. 

1 in 3 American adults right now claim that “stress is completely overwhelming most days.”

Does that concern you as much as it does me?

Would you like to do something about it?

James A. Michener changed my life when he wrote the words:

“The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him he's always doing both. ”

If you find the clarity and inspiration in these words as I have, let’s enter this Labor Day weekend with a mission:

1. Return to your work next week and make a game out of something. 

It could be how many smiles you give someone. It could be how many tasks you try to get off your plate in one hour. It could be seeing how many days in a row you can call up one person and thank them for who they are. 

Whatever you do, make a game. Have some fun. Find some gratitude.

2. Show some love to someone who doesn’t deserve it. 

The hateful clerk. The anxious receptionist. The demanding boss. 

Show them the higher power of love, and give them a noticeably generous gesture, or compliment, or “thank you,” at a noticeably undeserving time. 

You will, in fact, create your own path to being a master in the art of living. 

And you’ll create a path for them to be one too. 

Happy Labor Day my friend. 

Take it easy on yourself. 

Cheers. 

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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This week, Carter Breaux hops in the co-host chair to share how you can make your ads stand out amongst thousands of other media messages.

00:00 Teaser
00:24 Intro + Today's Co-Host!
02:00 How To Stand Out in a Crowded World

04:18 Obstacle 1: Don't be a Porcupine
05:45 The issue with some 'Ad Guys'
07:00 Be A Rhinoceros

08:10 Four ways to be heard and remembered
09:45 Does your company have a character?
11:25 Tricks to shaping your company personality
13:30 Character building done right
16:30 Earn someone's business long before they need you
18:00 Making Catchphrases and Brand-able Chunks
21:10 Find your company's quirks

25:20 The single biggest way to get people to listen
27:20 Utilize The Eavesdropper Effect
28:30 Please, don't let your ads sounds like THIS
30:30 Win over people that don't need you
31:45 Make your ads sound like THIS
34:00 A slapphappy hack to grabbing eyeballs and ears
36:35 A second set of skills to stealing smiles and shares
39:00 Strip out the adjectives, pack 'em with action.
41:10 Finding your signature sound

46:15 How to maximize your new results
48:30 The worst 'Great Deal' they'll try to sell you
51:00 Repetition, Hard Work, and Commitment
52:15 One Final Hack...
52:50 Outro

Host: Brandon Welch
Co-Host: Caleb Agee
Guest Co-Host: Carter Breaux
Executive Producer: Carter Breaux
Audio/Video Producer: Nathan Modl

Our Website: https://frankandmaven.com/
Buy Our Book: https://www.amazon.com/Maven-Marketer-Advertising-Legendary-Business/dp/1735846708

Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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You attract what you are. 

Specifically, you attract what people think you are. 

If you want to be noticed, give others more attention.

If you want to be at peace, let go of your grudges and be more curious. 

If you want to earn more money, show more value.

If you want to be more confident, put in the time to study.

If you want to find the perfect partner, become the person worthy of a perfect partner.

If you want more grace, give more grace. 

Talk is cheap. Venting about what you want will only deliver more of the same result, because you are programming your mind to justify and expect bad things. 

But when you stop to ask how you can give more of the thing you want:

- Generosity
- Patience
- Validation
- Clarity
- Kindness
- Thoughtfulness
- Confidence
- Love

AND you commit to doing those things consistently, regardless of your results at first…

It may take a while, but your world will eventually have no choice but to give those things back to you.

Don’t quit. Don’t keep score. 

Just wake up every day with the goal to give, and live in the abundance you were created to live in.

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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Someone just threw a rock at your baby.  Straight out of left field, in front of the whole world.  Now everyone is circling around, taunting, "Whataya gonna do about it?"

Bad reviews are inevitably frustrating, but they can also be invaluably fruitful for your brand.

Today Caleb and Brandon give you a powerful process for crafting responses to bad reviews and turning rude customers into a  powerful marketing force for your business.

This one is super practical, packed, and backed with research and examples!

Episode Highlights:

0:00 Preview
0:55 The Knuckleheads
1:44 Emotional Responses
3:08 What a Good Process Will Do For You
3:50 Why Bad Reviews Are Actually Good
5:39 5 Steps to Awesome Review Responses
6:04 What you should NOT do
7:18 An idiotic explanation
8:35 Step 1: Start with Empathy
10:40 Step 2: Apologize
11:00 What the Public Actually Thinks
11:39 Communicate Values
12:30 The Power of Voicing as an Owner
13:35 Ask for Forgiveness
14:14 Provide a Solution (unreasonably generous)
15:21 An Awesome Book on Service
16:06 The Scary Statistics of Customer Complaints (see below)
16:56 Review of the Process
17:17 A Real Example
19:21 Crafting the Powerful Response
20:45 Being Specific and Accessible
24:25 Should You Hire a Lawyer?
25:10 How to Navigate Google Reviews
26:00 Should I Hire a Company to Create Good Reviews?
28:00 Active Solution vs. Reactive Solution
28:30 Thank you for helping us reach our 10th episode!
28:54 Exciting News

Links mentioned in this episode:

Good Company (book) by Tim Miles: https://www.amazon.com/product-reviews/061566511X/ref=cm_cr_unknown?ie=UTF8&filterByStar=five_star&reviewerType=all_reviews&pageNumber=1#reviews-filter-bar

The Scary Statistics of Customer Complaints (study): https://www.adrianswinscoe.com/2010/05/not-many-complaints-but-still-losing-customers/

Sign up for our bonus-packed newsletters: https://frankandmaven.com/

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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“Do you need me to listen, or do you want help solving a problem?”

I’m convinced this question would save a lot of marriages.

Why?

Because the void for emotional validation far outweighs the need for logical explanation in relationships of trust.

All day long your person has been surrounded by people they are performing for, keeping their guard up, and checking boxes. 

At the end of the day their logical brain has been exhausted. More importantly, they’ve had a dozen interactions where they don’t feel quite understood.

It adds up. 

And when they are finally around you - one of the few people they’re allowed to be real with - the floodgates open and they seek resolve to all of the little misalignments of their day. 

In that moment their need is to be heard, not helped.

And if you fail to fulfill that need you become part of the problem. 

Every successful couple learns this.

But guess what?

This is not just a marriage equation.

Any psychologist, neuroscientist, and professional life coach will tell you that validation is the absolute fastest way to earn trust.

Successful ad writers also know that this is crucial. Without it, you are toast. 

Until someone believes that you are capable of seeing the world from their point of view, they simply can not feel that your solution has relevance. You haven’t earned it yet.

You have no permission to persuade.

The fastest way to prove you understand them is to listen and repeat back what you thought you heard them say, without any of your stupid “spin” on it.

Then ask “is there anything else?”

After they know that you know how they feel, there is a high likelihood they’ll be open to your idea.

But if you skip this step, there’s a 100% chance your words will go in one ear and out the other, regardless of your intentions.

Dean Graciozi and Teddy Roosevelt said it best:

“People don’t buy when they understand you. They buy when they feel understood.”

“People don’t care how much you know until they know how much you care.”

Are you finding yourself in a tizzy with someone you care about?

Do you have a solution to a problem, but aren’t getting buy in?

It’s probably time to take a deep breath, shut up, and listen. Then listen some more.

I predict you’ll be asked for your opinion sometime after that. 

You got this.

👊🏻👊🏻

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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What if you had a long line of people hoping to work for your company?

What if you could filter out the knuckleheads before they ever waste your time?

And most importantly, what if you could have a team that came to work EXCITED for the work that you do?

Today's workforce is begging for something different. But contrary to popular belief, it doesn't mean they don't want to work at all. 

Tune into today's Maven Monday to learn how to speak the secret language of the modern employee so that you can attract the very best, hard-working talent without gimmicks, games, or participation trophies. 

PLUS - learn the formula that gets people to respond to your ads AND show up to the interview. 

We're throwing the kitchen sink at recruiting! Don't miss it. This one goes deep. 

EPISODE HIGHLIGHTS:

00:00 Preview
00:58 Great New Book
01:16 The Hiring Problem
01:40 Outstanding in his Field
03:02 How do You Find Good People?
04:30 Where Companies Are Failing
06:22 How to Write Job Ads Versus Job Descriptions
08:00 It's All About Aspirational Identity
09:09 Examples of what NOT to do
11:04 Formula For The Most Effective Recruiting Ads
12:25 How to Dog Whistle for the Right Kind of Person
14:21 Talk About Where They Are Now
15:05 Leave This Out of Your Classified Ads
16:27 Help Them Feel Purpose in Working with You
18:00 Recruiting Ads that Killed it
20:01 What Happens When You Give Prospects Purpose
22:28 If you're in a Competitive Industry
22:50 How to Make Them Prove They Deserve the Job
26:39 Example of an Ad That Worked BIG TIME
30:25 Proving You're The Company They Should Work For
31:35 You Need To Adjust Your Follow-Up Process
33:49 Where to Post Your Job Ads
34:45 Extra Out-Of-The-Box Tricks
36:55 Recap

Links Mentioned in this Episode:

The formula for Writing Awesome Recruiting Ads:
https://frankandmaven.com/episode-38-finding-and-keeping-good-people-part-1/
https://frankandmaven.com/episode-39-finding-and-keeping-good-people-part-2/
https://frankandmaven.com/episode-40-finding-and-keeping-good-people-part-3/

Guided Writing Process for Recruiting Ads:
Part 1 Video: https://www.youtube.com/watch?v=MNeIBgcrZME
Part 2 Video: https://www.youtube.com/watch?v=v_pOTQAJ3b0&t=31s
Part 3 Video: https://www.youtube.com/watch?v=2WWiBbwnFDY

How to Keep Employees Happy:
https://frankandmaven.com/episode-41-keeping-good-people-featuring-dryve-leadership-group/

Study on Employee Motivation: https://www.forbes.com/sites/victorlipman/2014/11/04/what-motivates-employees-to-go-the-extra-mile-study-offers-surprising-answer/?sh=4e360707a055

State of Employee Engagement:
https://www.tinypulse.com/hubfs/State%20of%20Employee%20Engagement%20Q2.pdf

What Employees Really Want
https://www.gartner.com/en/articles/employees-seek-personal-value-and-purpose-at-work-be-prepared-to-deliver

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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The era of worrying about if employees are wasting your time is long gone. The question you should really be asking is…

Are you wasting theirs?

Cheers,

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Last week we dropped our most action-packed Maven Monday yet. 

 
This one is even better.

Click to listen to part two of our SEO series and finalize your strategy to conquer the search engines for good!

Specifically, we will cover:

• How to position the content and structure of your website for better rankings
• The tools you can count on to track your SEO progress (and the tools to avoid)
• How to decide if SEO is a worthwhile investment of time and money

TOOLS AND LINKS MENTIONED IN THIS EPISODE:

Track your local search rankings: https://www.brightlocal.com/

Track your organic traffic: https://search.google.com/search-console/about

Our favorite authority on SEO research: https://moz.com/

Mozlow's Hierarchy of SEO needs: https://moz.com/beginners-guide-to-seo

Test your website load speed: https://gtmetrix.com

Google Mobile Score: https://search.google.com/test/mobile-friendly


00:00 Intro
01:00 SEO in Six Parts...
01:30 How Maps and your Website work together
02:30 Cautionary tales of hiring SEO 'Managers'?
04:30 How soon should you spend money on SEO?

05:40 How Google analyzes your website
07:20 Content, Content, Content
09:00 Ask yourself this... and be honest
10:00 Hit a home run with every keyword
14:20 Is your website fast and functional?
16:40 Is it safe and secure?
17:08 The hidden details that make a difference

19:50 A recap of it all...
23:30 A fake shortcut could ruin your ranking forever
25:40 How do you measure progress?
28:45 How long will this all take?
30:20 Should you use AI to write for SEO?
30:55 One thing that's way more important than SEO
32:30 Outro

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

“The cheapest thing you can give somebody is a smile.”

If I heard it once, I heard it thousand times growing up. 

In the fewest of words, my dad would remind us of our potential, make us laugh, and give us a different outlook on our day. I’m not sure he’s ever quite understood what a superpower that is. 

But I do. And today, I think you should too.

I spent an agonizing amount of time in four airport terminals this week. But for as bad as that sounds, I was reminded of an important lesson my dad taught me years ago.

Fast food, busy bathrooms, and packed planes aren’t common places for inspiration.

But that’s exactly where I found it. 

I watched Dre the Janitor demonstrate more joy in his work than any other professional I worked with all week. 

I watched Kayla the chicken checker-outer shine a light on every crabby customer that checked through her cash register.

And I watched Tina the TSA agent bless hundreds of tired travelers over and over with the same enthusiastic “good morning!” without losing steam.

Their smiles were genuine. Their demeanor was grateful. And their mission was unquestionable:

While everyone else around them was working their shift, they were shifting their work.

Dre, Kayla, and Tina didn’t earn a dime more by being awesome in those moments. 

But I’ll bet you can. 

When people feel good:

• They remember you.
• They like you.
• They trust you.
• They choose you.

Those are the best results you could ever hope for in marketing. 

And it won’t cost you a dime. 

Questions:

Are things a little harder than they were this time last year?

Are you feeling the grind?

Would you like to do something about it?

Smile, my friend.

And help your people smile.

Good things are right around the corner.

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a