Maven Marketing with Brandon Welch

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You get the telemarketing calls every week:


"We can get you to the first page on Google," they say.


"You just need to pay us $1,000 a month," they say.
 
SEO is, and always will be, a hot topic.


But how do you know who can actually improve your SEO, and who is full of hot air?


And what does Google really pay attention to?


In this episode, Brandon and Caleb break down the hype around earning better Google rankings and give you the no-nonsense steps that lead to high visibility on all search engines.


Put these tactics to use to start soaring above your competitors and stacking up opportunities to sell!

TOOLS AND LINKS MENTIONED IN THIS EPISODE:

Track your local search rankings: https://www.brightlocal.com/

Track your organic traffic: https://search.google.com/search-console/about

Our favorite authority on SEO research: https://moz.com/

Mozlow's Hierarchy of SEO needs: https://moz.com/beginners-guide-to-seo

Test your website load speed: https://gtmetrix.com

Google Mobile Score: https://search.google.com/test/mobile-friendly

Check your local visibility score: https://www.yext.com/pl/localseo/index.html

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00:00 Teaser
00:21 Intro - Why talk SEO?

02:25 The Six Big SEO Questions...

03:40 Anatomy of a Search Engine
04:40 Why Pay for Google Ads?
07:45 How does Google Guaranteed work?

10:40 How to get Google to show you first
11:45 The Secret to SEO
12:25 Which Mode is Your Customer In?
14:45 Informational vs Transactional vs Commercial

18:50 How Local Businesses can get ahead
20:20 What Google looks at when ranking you
21:09 The very first step you should take
22:00 What are NAP Citations?
24:15 Reviews, Reviews, Reviews
27:00 If it's not working how you expected....

29:45 Outro

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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Fill her tank. 

When she is at her best, laughing and encouraging you, fill her tank. 

When she‘s on an adventure, pursuing things that bring her joy, fill her tank.

When she is unsure, uninspired, and tired, fill her tank.

When she doesn’t wake up with the energy to be her best for you, fill her tank. 

Today and every day, fill her tank. 

Fill his tank. 

Fill the tank of whomever you wish to live a good life with!

Think long-term. 

Study what excites her (listen).

Fill your mind and body with things that will equip and allow you to show up in this way.

Read books.

Elect a mentor who will make you better. 

Study the people you want to be like.

Avoid the poisonous distractions that will point you away from her beauty. Reject the destructive voices that disregard his hard work and intentions. 

Get together on the goal of growing, together. 

At all costs, guard your minds from discouraging things, and people.

Acknowledge when you fall short. 

Apologize.

Talk to God. Let him overflow your mind with love, and truth, and encouragement.

Then…

Get back to filling that tank.

This is how magic is made.

This is how marriages last.

I believe in both of you. 

Cheers,

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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So you have a limited advertising budget. 

You want to get the most bang for your buck.

Are billboards something you should spend money on?

Brandon and Caleb talk through the strengths and weaknesses of billboard advertising and give you the best practices for making them work in your marketing!

00:00 - When It’s Too Late to Call a Plumber…

00:46 - We are Humbled

01:36 - Should Deanna Spend $1,200 per Month on a Billboard? Or Do Something Else?

02:10 - What Billboards Are Capable of, and Not Capable of

03:09 - What to Do When You Have a Limited Advertising Budget

04:01 - When You Need Customers Today

05:06 - Using Billboards for the “Today” Customer

07:41 - Using Billboards for the “Tomorrow” Customer

08:00 - What to do When Most People Don’t Need Your Product Right Now

08:50 - The Superpower of Billboards

09:48 - How to Earn A Higher-Quality, Higher-Paying Customer

11:31 - Billboards Weaknesses

12:41 - Are Billboards Worth it in a Small Town? And What Should My Billboards Say?

14:40 - 5 Best Practices for Using Billboards 

17:15 - Billboard Math

21:01 - So, Should You Use Billboards?

21:56 - Digital Billboards vs. Analog Billboards

22:32 - Pros and Cons of Digital Billboards

24:25 - Do’s and Don’ts for Billboard Contracts

25:39 - Digital Billboards Bonus!

27:10 - Final Thoughts

28:20 - Outro

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

“How do you think that makes them feel?

“Kill them with kindness.”

“If they don’t like you, they just don’t know you yet.”

These are the words that have echoed louder than any others from my childhood.

For 35 years, I have known my mom to be the most kind, considerate, ready-and-willing servant for her family and strangers.

As a short kid, I didn’t get picked for sports.

As a nerd kid, I wasn’t often at the cool kid's table.

And as someone who got raised with an emphasis on feelings, rejection wasn’t always easy for me.

But the answer was always simple for her:

 • Love them anyway

 • Keep on trying

 • Be helpful before you do anything else

I wouldn’t have even begun to see this as a benefit in navigating life as a kid. I thought that’s just what moms are supposed to say.

But today I know for certain that it has everything to do with why I am successful.

For 18 years, she fine-tuned the processor that would make me a highly effective marketer, consultant, and writer. Empathy is the #1 ingredient for success in all of those jobs.

But she also made me an infinitely better husband, dad, friend, and leader. Because it turns out, empathy is a deadly weapon in those ventures too.

My mom gifted me her sixth sense to feel other people's feelings.

My mom ingrained in me her priority to spend time contemplating what other people must be thinking.

And it took me thirty years to be able to specifically thank her for it.

I have two questions for you today:

1. What did your mom gift you? 
   
   
2. Have you told her lately? Not because of Mother’s Day or her birthday but because of what you were able to do today because of her. On earth or in heaven, she deserves to hear you say the words.

Thank your mom, my friend.

And go out and be everything she’s allowed you to be. 

BW

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

00:00 - Intro
0:27 - Free swag, anyone?
1:50 - What's Your Big Dream?

3:20 - Topic 1: How to Break down your sales pitch
4:30 - Why did you get a 'no'?
6:25 - How to customize your script to who you're talking to
9:20 - Identify their Needs, Pains, Hopes, and Fears
11:10 - The trick to earning a 'Yes' over and over
12:50 - How to prove you can satisfy their need
13:30 - How to choose the most reasonable next step

14:45 - Topic 2: Using numbers to measure success
17:00 - Pinpoint where your pitch isn't working

24:45 - How much should you be willing to pay for a customer?
26:00 - The easiest way to make people like you

28:00 - Outro

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

I have been a copywriter for as long as I’ve been Valerie’s boyfriend. Thirteen years ago this week, I became a professional in both fields by putting the ring on her finger and getting my first paid gig in advertising.

Looking back on my career as a husband and an ad guy, I can’t help but see the parallels between strong marriage and successful marketing. 

Whether you are trying to win with your partner or a prospect, these 13 principles will never fail you!

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

So you've built an awesome business.

You have customers scheduled out weeks in advance.

Your friends tell all of their family and friends about you. 

Life is good! 

So why would you waste your time on advertising and marketing?

In this episode, Brandon and Caleb talk about the elephant in the room of advertising sales and help you choose the best plan for a healthy, profitable business.

Episode Highlights:

1:17 - The most relevant topic we've had yet
1:48 - Do I even need marketing?
2:38 - Accidental Marketing
4:13 - The most important question to ask yourself
5:12 - Starting with strategy
6:23 - A business that honors it's employees
7:16 - The sustainability of word-of-mouth
7:50 - If you get hit by a bus
8:23 - A book you should read (it's not about marketing)
8:35 - Do you want to build a machine?
9:43 - A hand-to-mouth mindset
10:22 - Is your business built the way it needs to be built?
10:50  - What the wealthiest people do
11:32 - The Yesterday Customer
12:32 - Unconventional marketing
13:34 - Overlooked kinds of advertising you
15:05 - The math of your growth rate
15:35 - How to put gas on the fire
16:29 - The only thing advertising can really do

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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Well, we've made it.

Over the 2023 hump, that is.

Are you happy with how the year is going?

Are you excited for what is ahead?

Today's Frankly Friday brings a reminder of the one undeniable ingredient behind success and a question to launch into your next six months.

It's all up to you and me!

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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Your phone rings every day with someone trying to sell you another way to market your business. So how do you know which option will really deliver results?

In this episode, Brandon and Caleb break down the two biggest types of advertising and give you a clear method for determining where you should put your dollars for the best result. PLUS – get the scoop on one of the shiniest objects in digital advertising; Geo-Fencing.

Start your week strong with Maven Monday!

Episode Highlights:

2:50 - Should I be Spending My Money on Digital or Traditional Advertising?
3:20  - What is digital? What is traditional?
4:26 - Why this is so confusing
5:32 - The question you should be asking
7:10 - Why digital never gets cheaper
8:50 - Are radio and TV ads inefficient?
10:15 - A warning before you waste money
11:17 - The Today Customer
11:57 - If you don't want to be a discount provider
12:22 - Randy and Dee's success (zero to hero)
14:50 - Why it's not just traditional vs. digital
17:22 - Why some companies grow exponentially


19:14 - Does Geofencing? if so, how?
20:40 - What is geofencing?
21:43 - All of the things that have to go right
23:02 - Beware of this sales pitch
23:48 - If you want to do GeoFencing right (email [email protected])
25:04 - Why you should stop before you spend
26:15 - Who should use geofencing (and when)
28:50 - Using common sense and debunking myths
30:21 - How to utilize psychology to make the best plan

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Welcome to Frankly Friday, a weekly reflection on lessons learned from life, business, and marketing. 

All too often we choose compromise over courage. But the biggest price has already been paid for a life of purpose and fulfillment. 

Start your Independence weekend with a reminder of the opportunity we've been given, and the obligation we have to step up to the plate. 

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a