Maven Marketing with Brandon Welch

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How to Get Your Customers to Take Action:

Want to get more response from your advertising?

Do you have a big fancy website that isn't bringing you enough leads?

In this episode, Brandon and Caleb break down what really makes people take the next step and the tactics you can use to make all of your marketing pay off in the short, and long term.

Special bonus advice for anyone using TV or radio advertising right now!

Tune in for Maven Monday, where we help you eliminate waste in advertising, grow your business, and achieve the big dream.

Special Notes

01:24: Should I use a phone number or a website URL in my ads?
02:20: Best call to action for TV advertising
04:45: Best call to action for radio advertising
05:45: Adjusting for the type of business you are in
07:40: How to make people like you
10:20: Print Media
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12:50: What to say on your website to make people take action
14:25: The most important word in marketing
17:35: Examples of how to apply CTA strategy 
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19:15: How to make ads that bring results for years
20:20: How to leverage an economic downturn to steal market share
21:05: How to be a better company, dad, and husband
22:39: A weekly encouragement for you
 

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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Welcome to Frankly Friday, a weekly reflection on lessons learned from life, business, and marketing. 

Many companies are shrinking year over year, while others continue to thrive and scoop up customers from their competitors.

What gives?

Brandon shares a stark comparison in two mindsets of relational and transactional marketing, and a cautionary tale for those hoping to earn customers at the finish line. 

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Welcome to the first episode of Maven Monday, where we share our best strategies to eliminate wasted advertising and grow your business with confidence.

Do you want to grab more attention with your ads?

Do you want to avoid the most common marketing mistakes that lead to wasting money?

In this episode, Brandon and Caleb cover proven tactics to make your ads stand out in a crowded market, and explain the most common mistakes that cause campaigns to fail.

Episode Highlights:

00:52 - Question 1: Where do most businesses fail when marketing?
02:49 - The silent killer of ad campaigns
05:50 - A lead is a person with a need
07:04 - Mistake: Putting media before your message
12:00 - Mistake: Talking about yourself instead of your customer

13:35 - Question 2: How do I make my ads stand out from my competition?
14:46 - The #1 secret to memorable ads
20:50 - How to say more with less
25:49 - How to align with your customer for maximum impact

FREE GUIDE: 15 Ways to Make your Ads More Memorable:

https://frankandmaven.com/wp-content/uploads/2021/04/15-ways-to-make-your-ads-more-memorable-maven-method-training.pdf

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us Fan Mail

Welcome to the Maven Marketing Podcast with Brandon Welch and Co-Host Caleb Agee, where we help you eliminate waste in advertising and grow your business with confidence.

Are you overwhelmed by all of the options to market your business?

Have you spent money on ads that ended up being a total waste?

Are you longing to make your company the best in your marketplace?

We have been there, in a real way. In this episode, Brandon shares his story of growing up in a family business, and the failures that sent him on a journey to discover what really works in advertising.

After a decade of working with businesses all across the U.S., our mission is to give our best advice away to you every week, and it all starts here.

0:05 -  Who we are and why we are here
1:02 - Scary truth about small business advertising in America
2:10 - A failed family business
3:09  - When I failed at marketing
7:39 - Preview of the Maven Method
11:10 - How to get our best advice for free

We share why we are launching this podcast,  what you can expect from us in the years to come, and a preview of the kind of lessons you can expect to learn. 

Have a marketing question? Submit it to [email protected] and have it answered on the podcast!

https://frankandmaven.com/

Order a copy of Brandon's Best-Selling book, The Maven Marketer on Amazon:
https://www.amazon.com/Maven-Marketer-Advertising-Legendary-Business/dp/1735846708

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a