Back again on the pod we’ve got Max from Family Industries. We just got back from an event he was working his magic at, and we had to have him on again. After all, the industry has changed a lot in the last few years, especially in the live events market. Topics of discussion include: Airplane food, managing short weeks, jet lag, live activations, experiential marketing, how to keep your event running smoothly, customer involvement, pitching your services, bad events, the best custom promo item, and truffles.