In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into the concept of the 'Ladder of Loyalty,' explaining how business owners can transform customers from mere prospects to raving fans. They discuss the seven rungs of the ladder—suspect, prospect, shopper, customer, member, advocate, and raving fan—and the strategies to engage customers at each stage. The episode highlights the importance of targeted marketing and customer relationship management, emphasising the transition from transactional to emotional relationships. Topics also include collecting customer details, creating membership programs, and utilizing CRMs to improve customer communication and retention. Download the workbook from this episode: https://maxmyprofit.com.au/repeat/ Time Stamps 00:00 Introduction to The Max Business Podcast 02:29 The Importance of 90-Day Sprints 04:56 Understanding the Ladder of Loyalty 09:37 Defining Customer Stages 20:47 The Importance of Capturing Customer Details 22:16 Turning Customers into Members 24:56 Creating Emotional Connections with Members 27:08 Advocates vs. Raving Fans 36:11 The Role of Membership Programs 39:47 Conclusion and Next Steps

Why Every Business Needs a CRM In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into the reasons why every business needs a CRM (Customer Relationship Management) system. They discuss the importance of automating routine tasks, improving customer communication, segmenting data, and generating valuable insights through automation. You'll hear personal anecdotes, real-world examples, and find out how a CRM can save you time and make you money. Plus, they give share details about their own CRM system that's set to launch soon. Download the workbook from this episode: https://maxmyprofit.com.au/magnets/ Time Stamps 00:00 Introduction to the Podcast 00:32 Meet the Hosts 00:47 Casual Chat and Updates 03:24 Travel Plans and Experiences 07:31 The Importance of a CRM 12:18 Benefits of Using a CRM 20:12 Personalizing Customer Communication 21:40 Automations and Efficiency 24:38 The Role of CRM in Business Automation 25:03 Understanding CRM and Its Necessity 25:17 The Importance of Data Collection 25:47 The Decline of Traditional Advertising 26:20 Creating Effective Lead Magnets 27:18 Benefits of Using a CRM 28:15 Cost and Accessibility of CRMs 29:24 Advanced CRM Features 31:13 Centralized Data Management 33:07 Automation and Systemization 36:05 The Evolution of Business Processes 41:21 The Necessity of Adopting a CRM 46:31 Upcoming Topics and Conclusion

Summary The episode highlights various functions and advantages of CRMs, such as improving communication with prospects and customers, automating routine tasks, enhancing sales process management, and centralizing data for better organization and reporting.

In this episode of the Max Your Business podcast, hosts Ben Fewtrell and David Carlin dive into the essential topic of identifying your ideal customer. This episode is perfect for business owners who want to build a successful, profitable business that aligns with their vision. The discussion encompasses customer grading methodologies, strategies for improving customer relationships, and the importance of unique selling propositions. Key highlights include an engaging exercise on the power of coaching, insights into customer behaviour, the consequences of perceived indifference, and practical steps to enhance your customer base. Useful resources such as a unique selling proposition workbook are also provided to help listeners implement the concepts discussed.

00:00 Introduction to the Max Your Business Podcast 00:54 The Role of Coaching in Business 05:20 Understanding the Importance of Ideal Clients 14:08 Defining Customer Types: A, B, C, and D 21:30 Turning Customers into Better Customers 22:19 Grading Your Customers: A, B, C, D 22:37 Eliminating D Grade Customers 22:57 Raising the Bar for Customer Grades 24:29 Marketing to A Grade Clients 27:33 Understanding Operant Conditioning 32:12 Perceived Indifference in Customer Service 39:09 The Importance of Customer Retention 40:07 Conclusion and Next Steps Useful Links: https://maxmyprofit.com.au/usp/

Max Your Business Podcast Episode: Mastering Recruitment Strategies

In this episode of the Max Your Business podcast, hosts Ben Fewtrell and David Carlin deep dive into the best practices for recruiting new team members. Recognizing the common pain points of business owners, they discuss strategies for creating an attractive work environment, the importance of a detailed and engaging job ad, and innovative recruitment techniques. They also touch on the importance of role clarity, effective training, and a positive team culture. With practical tips and expert insights, this episode is a must-listen for any business owner looking to strengthen their recruitment process and build a more efficient team.

In this episode:

00:00 Introduction to Max Your Business Podcast 04:15 Challenges in Recruitment 07:43 Creating an Attractive Work Environment 17:40 Marketing Your Job Roles 23:25 Filtering Out Unfit Applicants 23:51 The Blue Elephant Trick 25:10 Importance of Following Instructions 25:44 Hiring the Right Fit 27:08 Preparation Before Recruitment 29:10 Role Clarity and KPIs 35:44 Adapting to Modern Work Environments

Helpful Links: https://maxmyprofit.com.au/recruit/

Mastering Small Business Success: Time Management, Leverage, and Strategic Outsourcing In this insightful episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into the critical aspects of managing a small business efficiently. They discuss the importance of leveraging time, leveraging talent, and staying organised to achieve the success you envision. Through personal anecdotes and valuable tips, Ben and David emphasize the necessity of strategic delegation, investing in learning, and prioritising work-life balance. The episode also highlights the resources and tools provided by the Max My Profit Max Business Academy to empower business owners with essential skills and knowledge. In this episode: 00:00 Introduction to the Podcast 00:28 Meet the Hosts: Ben and David 01:01 Fishing Adventures and Life Lessons 03:38 Balancing Work and Personal Life 03:55 The Importance of Taking Time Off 05:16 Creating a Default Diary 07:56 Challenges of Small Business Owners 08:52 Statistics on Small Business Success 14:56 Leveraging Time and Hiring Help 21:51 Investing in Learning and Growth 25:23 The Importance of Business Education 25:34 Learning Before Starting a Business 26:55 Programs and Courses for Business Success 27:44 Common Business Challenges: Time, Team, and Money 28:14 Building a Strong Business Foundation 31:48 Leveraging and Outsourcing in Business 39:03 The Mindset Shift for Business Owners 42:16 Conclusion and Next Steps Useful Links: https://chrisducker.com/books/ https://maxmyprofit.com.au/maxed/

People vs. Process: What's Crucial for Business Success? In this episode of the 'Max Your Business' podcast, hosts Ben Fewtrell and David Carlin discuss the age-old question: what's more important in business, people or processes? They explore the balance between having solid systems in place and the role of people in executing these systems. The conversation includes real-life examples from well-known companies like Amazon and McDonald's, insights into business trends, and practical advice on systemising tasks to enhance business efficiency. They also highlight the importance of documenting processes before hiring new team members and encourage listeners to leverage tools like Lucidchart for process mapping. The episode concludes with a discussion on optimizing business practices and details on accessing a useful handout on system development. 00:00 Introduction to Max Your Business Podcast 00:30 Meet the Hosts: Ben and David 01:37 Current Events and Business Updates 06:15 The Importance of Systems in Business 11:22 People vs. Process: A Deep Dive 20:02 Finding the Right Barber 20:29 The Importance of Business Systems 22:07 Balancing Urgency and Importance 22:43 Hiring and Training Employees 23:44 Systemizing Your Business 24:50 The Role of Automation 33:16 The Value of Local Businesses 33:54 People vs. Process 35:18 Creating Effective Systems 38:48 Conclusion and Next Steps

Keeping Your Sales Momentum: Strategies, Tips, and Insights

In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin discuss the crucial topic of keeping your sales momentum. They delve into the importance of having a consistent sales process, the impact of COVID-19 on sales dynamics, and the necessity of patience and consistency in sales.

The hosts also share personal anecdotes to illustrate their points, emphasize the importance of knowing your numbers, and highlight the need for a sales routine. Additionally, they touch on the importance of team involvement in the sales process and the impact of customer service on sales success. They provide practical advice and insights aimed at helping business owners maintain and build their sales momentum.

00:00 Introduction to the Max your Business Podcast 00:33 Casual Chat: Snow Adventures and Costs 04:38 Transition to Sales Momentum Topic 04:47 Impact of COVID on Business Sales 07:18 The Importance of Consistency in Sales 10:40 Personal Experiences with Sales Strategies 15:36 Dealing with Rejection in Sales 18:39 The Reality of Sales Conversion Rates 18:59 Importance of a Consistent Sales Routine 20:03 Maintaining Sales Momentum 23:00 Tracking Sales Performance 25:39 Consistency and Customer Experience 26:12 Celebrating Wins and Team Involvement 31:41 The Role of Systems in Sales 33:49 Conclusion and Next Week's Topic

In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin discuss essential strategies to make sure your website performs effectively. From fixing broken links to improving page load times and ensuring your site works on all devices, they cover eight key areas to improve your website's functionality. Whether you're a business owner struggling to generate leads or looking to enhance your digital presence, this episode is packed with actionable insights.

Additionally, they emphasize the importance of a clear call-to-action, updating content, and investing in a robust digital strategy. For those needing further assistance, Ben offers a free 15-minute strategy session to assess their digital marketing needs.

00:00 Introduction to the Max Your Business Podcast 00:28 Meet Your Hosts: Ben and David 00:44 Fishing Tales and Marketing Analogies 04:23 The Importance of Website Performance 05:48 Understanding Modern Websites and SEO 08:53 Key Areas to Enhance Website Performance 22:55 Ensuring Website Functionality Across Devices 23:43 The Importance of Browser Compatibility 24:05 SEO and Professional Help 25:41 Page Load Times and Hosting 27:55 Keeping Contact Info and social media Updated 29:57 Clear Call to Actions 31:15 Updating Content Regularly 32:52 Readable Fonts and Colours 34:04 Investing in Your Website 37:23 Dynamic Web Technologies 39:32 Conclusion and Next Steps

In this episode of the Max Your Business podcast, hosts Ben Fewtrell and David Carlin dive into the strategies for collecting outstanding money. They emphasize the importance of effective cashflow management for business owners, touching on ideas such as invoicing efficiently, implementing subscription models, understanding terms and conditions, and maintaining good debtor management. Ben and David also discuss potential pitfalls like delayed invoicing and relying too heavily on major clients who may have payment issues. Additionally, they offer practical tips on making collection calls and the importance of maintaining good records. Throughout the episode, the hosts stress the need for business owners to rethink their payment systems to ensure they do not act as unpaid banks for their customers. Head to www.maxmyprofit.com.au/cash to download your free work book.

00:00 Introduction to the Podcast 05:58 Main Topic Introduction: Collecting Outstanding Money 07:19 Preventing Outstanding Money 13:52 Strategies for Collecting Money 16:43 Cash Flow Management Principles 22:23 Avoiding Trouble in Business 22:43 Breaking Down Progress Payments 24:49 Legal Requirements for Deposits 27:14 Effective Debt Management Strategies 35:08 Handling Non-Paying Customers 40:26 Rethinking Business Processes 45:19 Conclusion and Key Takeaways

Navigating the Challenges of Difficult Employees: Tips from Experienced Business Coaches In this milestone 50th episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin offer valuable insights on managing difficult employees. Targeted towards business owners seeking to create a harmonious and effective team, the episode provides strategies for dealing with non-performing team members. The coaches emphasize self-reflection, role clarity, structured KPIs, and the importance of a supportive work culture. Listeners are also introduced to the concept of 'abundance days' as a method to enhance employee satisfaction. The episode offers practical advice for business owners aiming to lead better and build a high-performing team. Key resources include the Building Role Clarity workbook available at maxmyprofit.com.au/clarity. Here's what you will learn with timestamps if you want to jump to that section. 00:00 Introduction to the Max Your Business Podcast 00:42 Celebrating Milestones: Episode 50 and Business Anniversaries 02:09 The Evolution of Our Business and Client Transformations 04:40 The Importance of Structure and Value in Business 05:23 Dealing with Difficult Employees: Initial Thoughts 06:07 Understanding Team Dynamics and Personal Accountability 10:22 Strategies for Continuous Team Improvement 15:26 The Role of Clarity and Communication in Team Success 21:32 Clarifying Roles and Expectations 22:26 Understanding External Factors 24:55 Effective Communication Strategies 25:43 Managing Performance and Accountability 29:28 Hiring the Right People 31:42 Adding Value Beyond Money 34:16 Adapting to Remote Work 38:28 Leadership and Team Dynamics 41:49 Conclusion and Next Steps