Lee Lubbers and his sibling Terry have navigated through numerous challenges at their agricultural enterprise in Gregory, South Dakota. These challenges include not only literal weather disturbances but also financial tumults. Facing a less than optimistic forecast for commodity prices in 2024, Lee offers advice on generating profit during tough economic periods. Damian Mason talks to Lee about the implementation of the 5% rule, a strategy he acquired at TEPAP (The Executive Program for Agricultural Producers) and his approach to conserving operational funds to seize potential opportunities.

This episode of Cutting The Curve is presented by Claas.