On this week's episode of I 501(c) You, we are joined by Debra Jacobs, President & CEO of The Patterson Foundation. Debra has been a long-time friend, mentor, boss, coach, and is a master in strategic communication. We are excited to have Debra on to share with us her insights on strategic communication including the importance of painting a picture, over communicating, and the CEOs role in creating a culture of communication.

Key Takeaways:

1. It's not always about what the CEO says, it is about what everyone buys into.

Timestamps:

01:09 – Interview starts

01:42 – Debra introduces herself/discusses chapters of life/the start of The Patterson Foundation

04:40 – Who needs to know what, when?

05:20 – What is the CEOs role to ensure there is a culture of communication?

06:20 – How TPF made its announcement and using words to paint a picture

07:43 – Communication is two ways

09:05 – Internal audience 5s

10:10 – External audience 5s

11:10 – Working with organic intentionality

13:15 – How do you think about communicating with internal vs external stakeholders?

15:40 – How do you create an environment that balances technology and communication?

17:40 – Managing versus leading

18:15 – Is strategic communication always on your mind?

19:45 – Advice to a CEO that wants to improve their communication

21:00 – Move away from a scarcity mentality

22:30 – Cope, Adapt, Innovate

25:30 – Using framing to simplify the message

26:20 – Can you over communicate?

29:40 – Final thoughts - cookie jar analogy

31:30 – Recapping with Read

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