Writers rule the Internet, but videographers are the gatekeepers. So what’s the best way to use video to support a blog? Today, we weigh the two biggest options: YouTube and the ‘Gram.

If you could only focus on one, which is the most effective?

It’s Q&A Wednesday, and we’ve got a listener with a travel blog. The good stuff is in the articles, but this savvy blogger knows that people find their way into content via visual media these days. The plan: dump some time and resources into YouTube or Instagram, and funnel the followers to the blog.

Each platform has its ups and downs, of course.

Today, we break down what you can expect to gain from a following on both of these platforms, and examine which one is most likely to support a blog-based business best. Each platform is built for a certain kind of video content, so it’s best to choose a focus and stick with it.

Get the details on what each platform wants from you, and what each can do for you — with a special focus on converting watchers to readers. Click Play!

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