If you've ever stared at a Google Analytics dashboard wondering what the heck all those numbers actually mean for your business, you're not alone. Most small business owners are drowning in data but starving for insights. They've got conversion rates of 100% (because they're tracking page views as conversions), bounce rates that mean nothing, and reports they never actually look at. That's exactly why I was excited to sit down with Jeff Sauer, a data-driven marketing expert who's trained over 50,000 digital marketers and delivered keynotes in 20 countries. Jeff recently partnered with analytics guru Chris Mercer to tackle one of the biggest problems in digital marketing: the difference between having data and actually using it to grow your business. In this episode, Jeff breaks down his game-changing measurement marketing framework—a systematic approach that puts strategy before spreadsheets and turns overwhelming data into clear action steps you can implement immediately. https://www.theagentsofchange.com/589 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact